📚 What This Video Covers

Understanding eBay’s Cassini Algorithm

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Goal: Learn how eBay ranks listings and how to optimize for it.

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Cassini evaluates popularity, price, keyword relevance, listing quality, completeness, and seller performance.

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✅ Tip: Optimize all factors—title, photos, policies—for better visibility.

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Optimizing Listing Quality & Content

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Goal: Create listings that stand out and rank higher.

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Use unique titles, photos, and descriptions. Rephrase supplier text using ChatGPT and fill all Item Specifics.

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✅ Pro Tip: Add leftover high-value keywords to Item Specifics to boost exposure.
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Business Policies for Better Performance

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Goal: Increase trust and compliance with eBay standards.

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Offer fast shipping, clear return terms (30+ days), and accurate handling times.

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✅ Insight: Competitive policies improve conversion and ranking.

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2 Strategies for Title Optimization

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Goal: Build high-performing, data-driven titles.

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1️. Exact Match Optimization – Improve titles of proven eBay products by replacing 20% of words with stronger keywords using Title Builder.

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2. Deep Optimization – Create new titles from scratch for underperforming or new products using real-time keyword data.

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✅ Tip: Start titles with the most descriptive, high-search terms for mobile visibility.

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Practical Steps in the Title Builder

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Goal: Apply ZIK tools to build and export optimized titles.

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Enter product name, analyze keyword data (sales, competition), and structure titles for maximum clarity and ranking.

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✅ Pro Tip: Save optimized titles to ZIK folders or export CSVs to scale efficiently.

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🎯 Watch This If You Want To:

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• Understand how eBay’s Cassini algorithm works

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• Create optimized titles that rank and sell

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• Master ZIK’s Title Builder for faster, smarter listing creation

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