📚 What This Video Covers

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• What Q4 Is & Why It Matters: Peak gift buying + massive traffic = your biggest profit window.

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✅ Pro Tip: Start your Q4 prep by early September (6–8 weeks ahead) to rank early and beat competition.

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• How Many Products To List:

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Minimum: 2× your normal daily volume (e.g., 20 → 40–50/day).

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Experienced sellers: push close to selling limits.

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✅ Tip: Prioritize giftable + seasonal (Halloween/Christmas décor, toys, winter gear, small electronics, pet gifts).

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• Finding Winners Fast (Data > Guessing):

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Use ZIK Market Insights → Upcoming Events → trending keywords.

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Pull proven items from Trending eBay Products & Trending Dropshippers.

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For scale, use Autopilot scans (filter: Prime/sold-by-Walmart, sales ≥ 6 in 30 days, price ≥ $15).

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✅ Pro Tip: Exclude VERO & restricted keywords before exporting/listing to keep the account safe.

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• Title & Description Optimization:

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Use ZIK Title Builder (mix long + generic high-volume terms).

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Keep titles clear, front-load the main gift/theme words (e.g., “Christmas String Lights 100ft, Warm White, Remote, 8 Modes”).

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Rephrase supplier bullets into a unique description (add gift-intent terms).

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✅ Insight: Unique descriptions + correct pricing = better Cassini placement.

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• Storefront & Photos (Holiday Look):

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Update banner in Canva (recommended 1280 × 290 px).

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Add subtle seasonal overlays on main photos (e.g., “Holiday Deal”, “Spooky Offer”).

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✅ Tip: A seasonal brand feel increases trust and conversion without lowering price.

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• Promoted Listings Without Margin Pain:

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Use Standard ads, fixed 3–4% (avoid high suggested rates).

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Bake ad rate into price when possible.

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✅ Pro Tip: Turn on for your Q4 catalog first, then expand to proven non-seasonal winners.

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• Similar Product Method (Own the Niche):

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For each seller/winner, list near-identical variants (colors, lengths, bundles) at similar or slightly better pricing.

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Keep titles 80–90% similar so your items cluster in the same searches.

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✅ Tip: This “search term dominance” multiplies impressions and share of clicks.

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• Raising Selling Limits (Before the Rush):

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Call or chat eBay; ask for a pre-Q4 increase; explain you’re scaling catalog for holiday demand.

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✅ Pro Tip: Clean metrics + clear plan = higher chance of immediate approval.

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• Shipping Policies for Q4 Reality:

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Increase handling time to 3–4 business days by mid-November.
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Consider stepping down from expedited to standard on fragile SKUs prone to carrier delays.

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✅ Tip: Safer SLAs > late-shipment defects. Adjust back after peak.

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• Ops & Automation To Survive the Spike:
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If using Amazon, ensure TBA → valid tracking conversion (AutoDS Qtrack / Trackerbot).
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Use automation for stock/price updates & auto-ordering.
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Staff up: train a VA for buyer messages, INR, returns.

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✅ Pro Tip: Check Seller Hub → Overview daily (orders, disputes, traffic, promotions).

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