📚 What This Video Covers
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1️⃣ How to Calculate Profit Margins on Shopify

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Learn exactly how to calculate your true profit per sale using Shopify’s fees and your sourcing costs.

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✅ Example breakdowns show you how to go from product cost → fees → profit, so you know your real earnings before ads and operations.

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✅ Pro Tip: Use the ZIK Item Finder to instantly calculate profit margin and ROI for any product and supplier — no manual math needed.

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2️⃣ What Profit Margins to Aim For

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Discover the ideal markup depending on your traffic strategy:

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• Paid Ads Stores: Price at least 3× your sourcing cost to cover ad spend and still profit.
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• Organic Stores: Aim for 2×–2.5× markup for strong profits without paid ads.
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✅ Insight: When a post goes viral, lower the price slightly to boost conversions and move more units fast.
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3️⃣ How to Find the Best Selling Price with Real Data

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Use ZIK Product Explorer to compare real prices from successful Shopify stores.

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✅ You’ll see which price ranges actually generate high sales — so you can price confidently based on market behavior, not guesses.

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✅ Example: “Jellyfish Lamp” selling between $39–$49 performs best — showing the perfect sweet spot between profit and demand.

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4️⃣ How to Raise Prices Without Hurting Conversions

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Find top stores charging more for the same product and study what makes their listings work.

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✅ Use Store Sales Tracker (Spy icon) to reveal their structure, theme, visuals, and branding tricks.

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✅ Key upgrades to justify higher pricing:

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• Create a one-product store with focused branding.
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• Use a dark theme + motion visuals (GIFs/videos) to elevate perceived value.
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• Strengthen your logo and storytelling to boost trust and “wow” factor.
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🎯 Watch This If You Want To:
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• Master profit-based pricing that works with both ads and organic strategies.
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• Discover real, data-driven price points that convert.
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• Learn to raise prices strategically without losing sales.

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