📚 What This Tutorial Covers

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Title Builder & Optimization Tutorial

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Goal: Learn how to use ZIK Analytics’ Title Builder Tool to create optimized, high-converting eBay titles that improve search visibility and boost sales.

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✅ Insight: Winning titles combine data-driven keywords and clear structure — not guesswork. The right title helps your listings appear in more searches and attract more buyers.

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1. Understanding the Filters

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Before researching or building titles, set your filters correctly:

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• Marketplace: Choose where you sell (e.g., eBay.com).
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• Shipping Location: Select the country your products ship from (U.S., U.K., China, etc.).
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• Sales Date Range: Choose how far back to analyze sales — 30 days is recommended.
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• Exclude Phrase: Use this to remove unwanted keywords (e.g., exclude “iPhone” if searching for unbranded smartphones).
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2. Starting Your Research

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Type your niche or product name in the search bar and click Search.

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Example: dog gate

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You’ll see two keyword columns:

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• Long-Tail Keyword Ideas: Real search phrases buyers use (e.g., baby safety gate, mesh dog fence).
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• Generic Keyword Ideas: High-volume single words (e.g., dog, gate, safety).
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✅ Tip: Focus on long-tail keywords with high sales and low competition.

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3. Building Your Optimized Title

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Click on any keywords you want to include — they’ll appear automatically in the title builder box.

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Then:

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• Remove duplicate or unnecessary words.
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• Stay under 80 characters (eBay’s limit).
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• Rearrange terms for clarity and natural flow.
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Example Build:

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Start with:

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“Pet Dog Baby Safety Gate Mesh Fence Indoor Portable Door Guard”

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Tweak it for readability:

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“Indoor Pet Dog Baby Safety Gate Mesh Fence Portable Door Guard”

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✅ Pro Tip: Lead with your most descriptive, high-search terms — these appear first on mobile and improve click-through rates.

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4. Finalizing Your Title

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Once your title looks clean and keyword-rich:

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• Click Copy to copy it to your clipboard.
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• Paste it directly into your eBay listing.

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✅ Remember:

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• Use long-tail phrases for buyer intent.
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• Add generic words for visibility.
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• Avoid repeating words or keyword stuffing.

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