Getting Started with ZIK
eBay AcademyProduct Research
eBay Product Research Tutorial

eBay Product Research Tutorial

Key Takeways

Use Product Research to discover trending items and market demand
Filter by price, date range, and condition to refine results
Analyze sell-through rate, sales graphs, and competitor data for accuracy

eBay Product Research Tutorial

📚 What This Tutorial Covers

eBay Product Research Tutorial

Goal: Learn how to use ZIK Analytics to find high-demand, profitable eBay products using accurate sales data and smart filters.

This tutorial walks you through how to research products, analyze seller performance, and find winning items to list — all inside ZIK's Product Research Tool.

✅ Insight: Using real-time eBay data helps you make data-driven product decisions and avoid guesswork.

1. Access the Product Research Tool

Goal: Start your research efficiently with the right marketplace setup.

Click on the magnifying glass icon on the left-hand side — this opens the Product Research Tool.

Choose your marketplace, such as eBay.com, and set your shipping location (e.g., United States or China).

You can also adjust your sales date range — typically the last 30 days for best accuracy. Other options include 21, 14, or 7 days for shorter-term trends.

✅ Tip: A 30-day view gives a clearer picture of consistent product performance.

2. Apply Advanced Filters

Goal: Refine your search to focus on relevant and profitable products.

Here are key filters to use:

  • Price Range: Set your target profit bracket.
  • Feedback: Filter sellers with strong ratings.
  • Exclude Phrases: Remove unwanted results (e.g., search “smartphone” but exclude “iPhone”).
  • Listing Type: Choose between Auction, Fixed Price, or All Listings.
  • Condition: Filter New or Used items.

Example:

Search for “Dog Gate” in the United States, then click Search.

3. Analyze Product Performance

Goal: Understand demand, competition, and opportunity level.

You’ll see key statistics:

  • Sell-Through Rate (STR): Indicates how well items are selling.
  • Total Listings & Sold Items: Shows overall competition.
  • Sales Earnings & Average Price: Reveals potential profit margins.
  • Successful Listings: The % of sellers who made at least one sale.
✅ Pro Tip: A sell-through rate above 50% signals strong buyer demand.

4. Visualize Data

Goal: Quickly identify sales patterns and market share.

You’ll see:

  • Pie Chart: Displays top-performing sellers and their market share.
  • Sales Graph: Shows day-to-day sales activity for the last 30 days.

5. Analyze Competitors

Goal: Discover who’s selling successfully and what products drive their profits.

Scroll down to see competitor details — including seller location, store name, and feedback.

Click Scan Seller to open a full performance analysis:

  • Seller’s Top Products
  • Total Sales
  • Feedback & Ratings
  • Revenue Overview
✅ Tip: Focus on competitors who consistently appear across multiple niches — they often reveal strong product strategies.

6. Find Supplier Sources

Goal: Locate identical or similar items for sourcing.

Use the Item Finder icon next to each product to automatically locate it on AliExpress (or another supplier).

You’ll instantly see:

  • Product Image
  • Supplier Title
  • Supplier Price
  • Profit Margin

If the product looks promising, select a folder and click Save to Folder for easy access later.

✅ Pro Tip: Always check product ratings and delivery times before sourcing.

7. Scan Products & Refine Results

Goal: Deepen your research and focus on verified dropshippers.

Use these filters:

  • Dropshippers Only – show sellers using dropshipping models.
  • Exclude Vero Items – ensure your listings follow eBay’s verified rights policy.

Example:

A seller from Hong Kong sold 35 items in the last 30 days and 918 items lifetime, all shipped from the U.S. — a strong dropshipping signal.

Key Takeways

Use Product Research to discover trending items and market demand
Filter by price, date range, and condition to refine results
Analyze sell-through rate, sales graphs, and competitor data for accuracy

Key Takeways

Use Product Research to discover trending items and market demand
Filter by price, date range, and condition to refine results
Analyze sell-through rate, sales graphs, and competitor data for accuracy

Key Takeways

Use Product Research to discover trending items and market demand
Filter by price, date range, and condition to refine results
Analyze sell-through rate, sales graphs, and competitor data for accuracy

Key Takeways

Use Product Research to discover trending items and market demand
Filter by price, date range, and condition to refine results
Analyze sell-through rate, sales graphs, and competitor data for accuracy

Key Takeways

Use Product Research to discover trending items and market demand
Filter by price, date range, and condition to refine results
Analyze sell-through rate, sales graphs, and competitor data for accuracy

Key Takeways

Use Product Research to discover trending items and market demand
Filter by price, date range, and condition to refine results
Analyze sell-through rate, sales graphs, and competitor data for accuracy

Key Takeways

Use Product Research to discover trending items and market demand
Filter by price, date range, and condition to refine results
Analyze sell-through rate, sales graphs, and competitor data for accuracy

Key Takeways

Use Product Research to discover trending items and market demand
Filter by price, date range, and condition to refine results
Analyze sell-through rate, sales graphs, and competitor data for accuracy

Key Takeways

Use Product Research to discover trending items and market demand
Filter by price, date range, and condition to refine results
Analyze sell-through rate, sales graphs, and competitor data for accuracy

Key Takeways

Use Product Research to discover trending items and market demand
Filter by price, date range, and condition to refine results
Analyze sell-through rate, sales graphs, and competitor data for accuracy

Key Takeways

Use Product Research to discover trending items and market demand
Filter by price, date range, and condition to refine results
Analyze sell-through rate, sales graphs, and competitor data for accuracy

Key Takeways

Use Product Research to discover trending items and market demand
Filter by price, date range, and condition to refine results
Analyze sell-through rate, sales graphs, and competitor data for accuracy

Key Takeways

Use Product Research to discover trending items and market demand
Filter by price, date range, and condition to refine results
Analyze sell-through rate, sales graphs, and competitor data for accuracy

Key Takeways

Use Product Research to discover trending items and market demand
Filter by price, date range, and condition to refine results
Analyze sell-through rate, sales graphs, and competitor data for accuracy

Key Takeways

Use Product Research to discover trending items and market demand
Filter by price, date range, and condition to refine results
Analyze sell-through rate, sales graphs, and competitor data for accuracy
Series Episodes