🎯 Watch This If You Want To:
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• Centralize operations and reduce busywork.
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• Boost search visibility with data‑driven promos.
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• Scale listings in bulk without chaos.
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• Lower defects and protect seller level.

Why Seller Hub Matters
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• Centralized control: orders, returns, listings, promos, and metrics in one place.
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• Faster workflows: fewer clicks to ship, refund, or respond—better buyer experience.
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• Better decisions: live sales, traffic, and performance metrics guide what to do next.
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Activate Seller Hub (2 steps)
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1. Search “eBay Seller Hub” (or use the opt‑in link) and enable “Use Seller Hub for all selling.”
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2. Click “Start using Seller Hub” → you’ll land on the Overview dashboard.
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Top Tabs (what to use them for)

• Overview — your command center; configurable widgets.
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• Orders — awaiting payment/shipment, returns, disputes; print labels.
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• Listings — drafts, active, unsold, scheduled; views & offers.
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• Marketing — sales, coupons, volume pricing, Promoted Listings (Advanced=PPC; Standard=pay‑per‑sale).
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• Store — brand banner, categories, featured items (use VistaCreate assets).
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• Performance — Seller Standards & Service Metrics; 7/31/90‑day views.
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• Payments — transactions, payouts, reports.
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• Research — Terapeak insights for product/price trends.
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• Reports — bulk add/revise/relist/end; fulfill & mark dispatched at scale.
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Must‑Watch Widgets on Overview
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• Sales — revenue trends & top items (double‑click to drill in).
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• Orders — quick actions for ship/label/returns.
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• Listings — create/edit; monitor questions/offers/auctions.
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• Feedback — respond fast; consider automated feedback replies.
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• Seller Level — track defects < 2% and cases closed w/o seller resolution < 0.3%.
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• Traffic — impressions, CTR, page views, conversion; split organic vs promoted.
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• Selling Tools & Promotional Offers — shortcuts to promos, time away, third‑party apps.
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• Announcements — policy and feature updates.
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Customize Your Dashboard (do this once)
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• Click “Customize” on Overview; pin to top: Tasks/Orders, Listings, Sales, Seller Level.
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• Hide onboarding widgets you don’t use; keep Traffic visible to guide promos.
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• Review layout monthly—priorities change with seasonality.
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✅ Tips, Insights & Pro Tips
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• ✅ Tip: Approve returns & upload labels within 24h to avoid eBay auto‑labels and delays.
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• ✅ Insight: Use Traffic to spot titles needing keyword refresh (low CTR) vs prices needing work (low conversion).
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• ✅ Pro Tip: Use Promoted Listings Advanced (PPC) for launches/testing; Standard for steady sellers to protect ROAS.
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• ✅ Pro Tip: Schedule holiday sales/coupons in Marketing; stack with markdowns on slow movers.
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• ✅ Pro Tip: Check Seller Level weekly; resolve defects before the 20th monthly evaluation.
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