In this article, you will discover a list of the best websites to sell stuff online in 2023. These are the most popular online selling sites based on traffic, audience reach, global presence, selling tools, and sales performance among sellers who use these websites for selling stuff online.
With online selling changing how we look at selling, it’s crucial to adapt. As of 2023, the digital buyers are at 2.64 billion, or equivalent to one-third of the global population. This number will continue to rise as more potential buyers enjoy the convenience of buying products online or without stepping out of the door. When you sell products online, you have a golden opportunity to make money, especially if you sell a popular product!
However, your chosen online selling site or platform is critical to your online store success. Finding the best websites to sell stuff online determines the scope of your audience reach, your potential to make online sales, and what products to sell online. Some online selling sites even allow you to sell locally, further increasing your sales potential.
Wouldn’t it be nice to set up your own online store and generate a steady income stream? It’s every online entrepreneur’s dream.
Now, you can make that dream a reality when you list your products at these best sites to sell in 2023.
Article Overview:
5 Best Websites to Sell Stuff Online
1. eBay
2. Amazon
3. Etsy
4. Bonanza
5. Facebook Marketplace
Final Thoughts
5 Best Websites to Sell Stuff Online
Small business owners are always looking for opportunities to boost sales for their online businesses. However, the most critical decision for your online store is where you set it up.
Discover the best places to sell products online, giving your business a profitable headstart!
- eBay
- Amazon
- Etsy
- Bonanza
- Facebook Marketplace
1. eBay
Hands down – eBay is still the best place for selling online. If you want to set up your own online store, eBay is the first thing that comes to mind for online business owners.
eBay is an online marketplace where individuals and small business owners sell products online – new or used. It is available in 180 countries worldwide and has over 180 million active monthly users. It is the US’ third largest online marketplace.
When you start selling online with eBay, you are given two options for listing your products: fixed-price or auction-style. A fixed-price listing is when you set the amount for products you sell online. With auction-style listings, obviously, it will be based on the highest bid amount for a specific item or product.
Is eBay the best website to sell stuff online in 2023? Let’s explore the pros and cons of this selling site for an ecommerce business.
eBay Pros
• Sell ANY item: eBay is a unique ecommerce platform because it allows selling of new and used items. You can sell items you no longer use online but are still in good condition. It’s especially a good option if you have vintage collectible items or anything of value.
•Vast user base: The popularity of eBay means that it has more active monthly users than any other online selling site. It allows online sellers to reach more potential buyers quickly than other selling sites.
•Selling tools: Once you set up your online store on eBay, and you have a seller account, you can access various selling tools that you can utilize to boost online sales.
eBay Cons
•eBay fees: The high transaction fees on eBay can turn off many sellers, especially beginners. You must have a good pricing strategy to maintain profits when you sell stuff online.
•Haven for bargain hunters: Speaking of pricing strategy, another downside when you sell online via eBay is that you’ll encounter many bargain hunters. These buyers are looking for cheap items, meaning you have to sell products online at a low price to compete.
•High competition: While many buyers are on eBay, there are plenty of online sellers. You must have a solid marketing strategy to outdo the competition, or you will find it difficult to generate sales, even for trending products.
Who is eBay For?
EBay is a leading choice if you’re looking for the best sites to sell products because of its popularity and global reach. If you follow the best practices for selling stuff on eBay in 2023, you could boost sales and earn a lucrative income from your online store.
But be aware of the eBay fees associated with selling stuff online, such as the monthly store fees, listing fee and final value fee. The eBay fees are the main source of qualms from online sellers because these transaction fees can significantly reduce one’s profit margin unless you can generate high sales volume from your online store.
2. Amazon
Next to eBay, Amazon is another of the top selling sites where you can sell items online. With the rising ecommerce sales, Amazon remains the platform of choice for many online buyers.
In 2022, Amazon made $127 billion in revenue, which is impressive for anyone looking for the top online selling sites. The total revenue increased 15% from the previous year. Furthermore, Amazon is believed to sell more than 400 products every minute! Imagine if you sell products through the platform, you could potentially make many ecommerce sales for your online store.
It outdoes eBay as the most popular online marketplace in the US. Like eBay, you can use this online selling platform to list products across various categories, such as home décor, kitchen, fitness, and more.
In addition, Amazon offers three programs to sell items online:
- Amazon FBA – If you want to specialize in selling new merchandise
- Amazon Handmade – If you want to specialize in selling handcrafted items, like jewelry or art
- Amazon Renewed – If you want to sell pre-owned or refurbished items
Amazon offers these three methods for selling to give online sellers more flexibility and opportunities to make online sales. In addition, they’re helping sellers target a niche market through these online selling platforms.
Amazon Pros
•Big Brand: Amazon is a trusted and reputed online selling platform. Therefore, selling stuff online through Amazon helps you easily win over the trust of your customers and sell items for a higher profit.
•Access to buyers: Amazon has many active buyers on the website, like eBay. It is easier to sell stuff online through Amazon because they have members who regularly shop.
•Fast shipping: Amazon offers shipping services to Prime members, enabling them to get their orders faster than other top online selling sites. It gives Amazon users more incentives to buy from the site and, for online business owners, a chance to boost sales when you sell your stuff through this website.
Amazon Cons
•Transaction fees: The biggest fee you must consider when selling your stuff via Amazon is the commission fee. The final order value determines the actual fee, which can range from 15% to 20%.
•High competition: As you would expect from a global selling site, Amazon has a high level of competition. The competition can be cutthroat, and you must be one step ahead if you wish to succeed.
Who is Amazon For?
Amazon is one of the best sites to sell online because it allows you to access a wide user base. You can leverage the Amazon brand to encourage more buyers to shop from your online store, especially since you can use the Amazon shipping label for your orders. But when you choose these sites to sell your stuff online, you must develop a strong marketing strategy that allows you to excel from the competition.
3. Etsy
Another excellent site to sell your stuff online is Etsy. This platform is an excellent opportunity to take advantage of a niche market or to sell products you’ve made yourself.
Since 2015, Etsy has continued growing, and it now has 92 million active users on the site. Therefore, it is among the best sites to sell stuff online.
Even though it is a niche market, Etsy provides sellers access to numerous selling tools that make it easier to sell products online. You can also sell digital download products like printable planners, calendars, etc. Therefore, there is no limit to what you can sell on Etsy!
Despite being newer to the online selling scene than eBay or Amazon, Etsy has a strong user base. Most users are active on the platform; you can leverage that active buyer network to market your business.
There is a 20-cent listing fee for each item you add to your Etsy store. However, the listing expires in four months. Unless the item sells, it will be taken down, and you must list it again for 20 cents.
In addition, when an item sells, there is a 6.5% transaction fee based on the listed price for the item. The website also charges 3% plus 25 cents for the payment processing fees. Consider these fees when deciding if Etsy is a good place to sell your stuff online.
Etsy Pros
•Popularity: Etsy is a popular online selling site with millions of active users. You can leverage its popularity to increase visibility when you sell stuff online.
•Built-in Analytics: Every seller on Etsy accesses an analytics report on their dashboard, which provides detailed insights into your sales performance. You can use those insights to make data-driven decisions that boost sales for your ecommerce store.
•Low Transaction Fees: The transaction fees on Etsy are considerably lower than what you’re charged when you sell your stuff on eBay or Amazon.
Etsy Cons
•Products: Finding products to sell on Etsy is more challenging than with Amazon or eBay. You must be creative enough to create your own products that buyers would be interested in. Don’t set up your Etsy store unless you have a product you think would sell!
Who is Etsy For?
Etsy is an excellent online selling site for sellers who make handcrafted items. Instead of creating your own website, which entails a huge investment and maintenance costs, you can set up your own online store via Etsy. It will help you target a niche market for your products and make online sales along the way. As the user base on Etsy keeps growing, you should have a solid marketing strategy that will help you excel from the competition.
4. Bonanza
Bonanza is an online marketplace that is slowly gaining the attention of online buyers. While it’s a relative newcomer as an online selling site, it is another great site to use when selling your own products instead of building your own website.
But here’s where Bonanza stands out: there are no listing fees or monthly store fees. You won’t have to worry about other hidden fees, too!
When you list your products on Bonanza’s website, you can easily share those products across multiple buyer channels. The good thing is you won’t have to pay the site anything until your item sells.
Currently, there are two million monthly visits to Bonanza. Bonanza has unique features, such as buyers adding products to their cart and negotiating the price with a seller.
As mentioned, Bonanza charges no listing fees for products. They will only charge a certain percentage based on the final sales price. And many Bonanza sellers can integrate their online store with other platforms, such as Shopify. Therefore, you can sell more products easily.
Bonanza Pros
•Low Commission: You pay zero fees for listing a product. But the transaction fee is only 3.5% when you make a sale.
•Product import: Bonanza makes it easy to integrate your shop with other online marketplaces, which makes listing and selling products a breeze.
•Access customer data: You can access customer information that will inform your pricing strategy and achieve targeted product marketing.
Bonanza Cons
•Lesser audience reach: Bonanza is new. Therefore, its monthly user base and visits are pale compared to Amazon or eBay.
Who is Bonanza For?
Bonanza is one of the top selling sites online for sellers looking for an alternative to eBay and Amazon. It is an incredible choice for beginners who don’t want to pay any listing fees. You will only pay if you have a successful sale. And it is easy to set up shop on Bonanza, another positive for newbies to online selling.
5. Facebook Marketplace
If you have a Facebook account, you can use the Facebook Marketplace to attract local buyers to sell your stuff online. However, this online marketplace does not limit you to sell locally since you can attract more potential buyers as you leverage the popularity of Facebook as a social media platform.
According to Facebook, one in three people in the US has used the Marketplace feature since it was introduced in 2016. It’s an attractive opportunity for potential sellers wanting to target more audience to sell stuff.
Although most users know how Facebook works, it pays to know the guidelines on this online selling platform. There are no listing fees for adding items to sell on Facebook Marketplace.
Facebook Marketplace Pros
•No fees: You won’t pay any fees when selling products online.
•Familiar platform: Sellers who are also Facebook users are familiar with the platform, making it easy to use and sell items.
Facebook Marketplace Cons
•Security: You must be cautious when you sell locally and meet up with potential buyers.
Who is Facebook Marketplace For?
You can use Facebook Marketplace to sell stuff online without any fees or other hidden fees. It is also a suitable choice to target local buyers since you can meet up with them. Ensure you follow the guidelines to sell locally and ensure your safety and security.
Final Thoughts
These are the top websites to sell stuff online in 2023! Now that you know where to list the products, the next step is researching the best products to sell. Whether you want to sell new, used, or handmade items, choosing the best sites to sell them on can be critical in reaching potential buyers and boosting your sales potential.
Since each website differs in its features and tools, you must study these tools and maximize their capabilities for your online store.
