Amazon FBA vs Dropshipping: Which Model Works Best for Sellers in 2023

In today’s digital age, ecommerce business has revolutionized the way people shop, and it has given rise to various business models such as dropshipping and Amazon FBA.

Both these business models are among the most widely used business models for e-commerce. Although the dropshipping business model has been in existence for some time, Amazon FBA just got significant prominence in recent times. Both these models have their unique benefits and drawbacks, and choosing between them can be a daunting task for many entrepreneurs.

In this article, we will delve deeper into the debate between dropshipping and Amazon FBA and examine their pros and cons in detail. We will analyze various factors that entrepreneurs should consider before choosing between these two models. Also, we will offer insights into which model might be better suited for specific business scenarios. So, whether you are a seasoned entrepreneur or a budding e-commerce enthusiast, read on to find out which ecommerce model you could help take your business to new heights.

Article Overview
What is Dropshipping?
Pros Of Dropshipping 
Cons Of Dropshipping 
What Is Amazon FBA?
Pros Of Amazon FBA 
Cons Of Amazon FBA 
How to Choose Between Dropshipping vs Amazon FBA 
Dropshipping Vs Amazon FBA Which One is Better? 

What is Dropshipping?

Dropshipping is a groundbreaking business approach that has made a significant impact in the world of e-commerce. It involves the sale of products by an online retailer without actually owning any inventory. Rather than handling the inventory and shipping process themselves, the retailer collaborates with a third-party supplier who manages the stock and sends the products directly to customers under the retailer’s name. This means that the retailer never handles the product physically.

Dropshipping has become popular due to its low start-up costs and minimal risk. As a seller, you can alleviate concerns regarding the expenses and complexities associated with storing, packaging, and shipping inventory. You only pay for the products when a customer makes a purchase, and you earn a profit by selling at a higher price than the cost of the products.

Moreover, you can choose to sell products from your online store to various suppliers, allowing you to cater to different niches and markets.

Nevertheless, dropshipping is not a get-rich-quick scheme. It requires time, effort, and a sound marketing strategy to succeed. You need to research your market, identify high-demand products, and build a reputable brand to attract and retain customers. By adopting the appropriate approach and mentality, it is feasible to establish a thriving dropshipping enterprise and attain financial independence.

Dropshipping is an excellent business model for aspiring entrepreneurs who want to start an online business with minimal investment.

Pros Of Dropshipping

Here are some benefits of dropshipping:

  • Low start-up costs: Dropshipping requires minimal investment, making it an attractive option for entrepreneurs who have limited funds. Additionally, it doesn’t create any form of debt for you.
  • No inventory management: Since the seller does not need to maintain a physical inventory, there is no need to manage stock or deal with issues such as excess stock, stockouts, or warehousing costs. As a result, you won’t have to deal with any complications in managing your inventory.
  • Location independence: As long as you have an internet connection, you can manage a dropshipping business from anywhere in the world. It doesn’t require you to be physically present in the city or location to deliver those products to your customers.
  • Low overhead costs: Since there are no physical stores, the overhead costs associated with rent, utilities, and other expenses are eliminated.
  • Reduced risk: You are not responsible for any unsold inventory, making dropshipping a lower-risk business model compared to traditional retail.

Overall, dropshipping can be a low-cost and low-risk way to start an e-commerce business, offering entrepreneurs the flexibility to test new products and scale their own ecommerce businesses more quickly.

Cons Of Dropshipping 

Here are some of the cons of dropshipping:

  • Lower profit margins: Since dropshipping involves purchasing products from a third-party supplier, the cost of each item is higher than if you were buying in bulk from a manufacturer. This indicates that the profit margins for dropshippers are often lower than for traditional retailers or other business models.
  • Shipping delays and issues: Because the dropshipper doesn’t have control over the shipping process, there can be delays or issues with shipping that can result in unhappy customers. Additionally, if the dropshipper is using multiple suppliers, there may be inconsistencies in shipping times.
  • Lack of control over product quality: The dropshipper doesn’t have control over the quality of the products they’re selling. If a customer receives a defective or damaged product, the dropshipper may be blamed and could have to handle the refund process.
  • High competition: Dropshipping has become increasingly popular, which means that there is a lot of competition in many niches. This can pose a challenge in terms of distinguishing oneself and drawing in potential customers.

Generally, dropshipping can be a viable option for entrepreneurs looking to start an e-commerce business, but it’s important to weigh the pros and cons of fulfillment method before getting started.

What Is Amazon FBA?

Amazon FBA (Fulfillment by Amazon) represents a suitable e-commerce platform for online merchants. It allows sellers to store their products in Amazon’s fulfillment centers and leverage Amazon’s vast network to pick, pack, and ship orders to customers. This service simplifies the selling and fulfillment process, and offers a host of benefits, making it a popular choice for entrepreneurs.

FBA takes charge of storage, packaging, and delivery, enabling merchants to concentrate on other facets of their business, such as product innovation, advertising, and customer care. This can lead to increased productivity, more efficient operations, and increased profitability.

Moreover, Amazon FBA takes care of customer service and returns, making it easier for sellers to manage their operations. This is especially important for sellers who may not have the resources or expertise to handle customer service inquiries effectively. FBA’s customer service team is trained to handle customer inquiries, and they work to ensure that customers are satisfied with their purchases.

In summary, Amazon’s FBA is a valuable platform for any online retailer looking to simplify their operations and increase their productivity. Through the utilization of FBA, sellers can channel their energy towards their strengths, such as designing and promoting their goods, as Amazon takes care of the supply chain and order fulfillment operations.

Pros Of Amazon FBA 

Here are some of the pros of Amazon FBA:

  • Increased Exposure: When you use Amazon FBA, your products become eligible for Amazon Prime, which means that Prime members will be able to take advantage of free two-day shipping, increasing your visibility and potential customer base.
  • Hassle-free Shipping: One of the biggest advantages of Amazon FBA is that Amazon handles all of the shipping and logistics for you. This means that you don’t have to worry about packaging, shipping, tracking, or returns. Amazon attends to all the essential details, allowing you to dedicate your time to expanding your enterprise.
  • Improved Customer Service: Amazon FBA also includes customer service support, including handling customer inquiries, returns, and refunds. This means that if a customer has an issue with their purchase, Amazon’s customer service team will take care of it for you.
  • Lower Shipping Costs: Because Amazon FBA is a large-scale logistics operation, it can offer lower shipping rates than most small businesses can get on their own. This means that you can save money on shipping costs, which helps increase your profits.
  • Easy to Scale: Another advantage of Amazon FBA is that it’s easy to scale your business as it grows. As you add more products to your inventory, Amazon can handle the increased volume of orders, and you won’t have to worry about hiring additional staff to manage shipping and logistics.

Cons Of Amazon FBA 

Here are some of the most significant cons of using Amazon FBA:

  • Fees: Amazon charges FBA sellers fees for storing and handling their products, which can add up quickly. These fees are calculated based on the size and weight of the products and how long they remain in Amazon’s warehouses. Additionally, Amazon charges a commission on each sale made through its platform, which can further eat into sellers’ profits.
  • Lack of Control: While Amazon is generally reliable, there have been instances of lost or damaged inventory, which can harm your business. Moreover, Amazon’s policies and procedures are subject to change, and you have little control over these changes.
  • Competition: With over 2.5 million active sellers on Amazon, the competition is fierce. FBA sellers not only compete with other FBA sellers but also with merchants who fulfill their orders. This competition can make it challenging to stand out and make a profit, especially if you’re selling a highly competitive product.
  • Branding: When you use FBA, your products are fulfilled by Amazon, and customers may not even know that you exist. This lack of branding can make it challenging to build customer loyalty and differentiate your products from the competition.

How to Choose Between Dropshipping vs Amazon FBA 

When deciding between dropshipping and Amazon FBA, there are several key factors that you should consider to choose the right option for your business. Let’s take a closer look at each of these factors:

  • Your budget: One of the biggest advantages of dropshipping is that it requires very little capital to get started. Since you don’t need to buy inventory upfront, you can start a dropshipping business with little or no money. On the other hand, Amazon FBA requires more upfront investment, since you’ll need to purchase and store inventory in Amazon’s warehouses. You’ll also need to pay fees for storage, fulfillment, and other services.
  • Your goals: Another important factor to consider is your goals for your e-commerce business. Do you want to build a long-term brand or make a quick profit? Dropshipping may be a good option for testing the waters and experimenting with different products. If you’re looking to build a brand, Amazon FBA may be a better choice.
  • Your niche: Some products are better suited for dropshipping, while others may be more successful with Amazon FBA. For example, if you’re selling customized products or niche items, dropshipping may be the better option. If you’re selling a high-demand product with a lot of competition, Amazon FBA may give you an edge with faster shipping times.
  • Your resources: Your available resources will also play a role in your decision. Dropshipping requires less time and expertise since you won’t need to handle shipping logistics or customer service. However, you will need to spend time researching and vetting for a dropshipping supplier, and you’ll need to have a good understanding of marketing and sales to run a dropshipping store. Amazon FBA, on the other hand, requires more time and expertise to manage inventory, shipping, and customer service. You’ll need to have a good understanding of Amazon’s platform and policies, and you’ll need to manage inventory levels and shipping times effectively.

Besides, there’s no one-size-fits-all answer when it comes to choosing between dropshipping and Amazon FBA. The most suitable choice for your company will vary based on factors such as your financial resources, objectives, available assets, and the nature of your product. By carefully considering these factors and weighing the pros and cons of each option, you can make an informed decision that will help you build a successful e-commerce business.

Dropshipping Vs Amazon FBA Which One is Better? 

This is a question that many entrepreneurs struggle with, and the answer isn’t always clear-cut. Ultimately, it depends on your business goals and the products you want to sell. Both forms of e-commerce marketing provide an economical means of reaching out to customers online, without the need to handle logistics or customer service. Nonetheless, dropshipping presents a more hands-off approach that might be suitable for fledgling sellers or those with restricted funds.

Regardless of which option you choose, both dropshipping and Amazon FBA can be profitable business models if executed properly.


In 2023, it’s essential to consider the changing landscape of e-commerce and the competition that comes with it. Both Dropshipping and Amazon FBA have their place in the market, but staying ahead of the curve requires constant adaptation and innovation.

Whether you choose Dropshipping or Amazon FBA, success will ultimately depend on your ability to provide value to customers, build a strong brand, and stay agile in an ever-changing industry. So, weigh your options, evaluate your business needs, and make a decision that aligns with your goals and vision.