To generate sales on your eBay store, your customers must find you first. Any serious eBay seller must know the intricacies of the eBay algorithm to beat it and reach the top of the search results. The higher your search ranking, the more customers can see the products from your eBay catalog, further increasing your chances of making sales from those relevant search terms.
Of course, nothing is ever guaranteed when it comes to eBay’s search engine algorithm. However, if you can optimize your eBay SEO performance, you are one step closer to reaching more customers and making more sales.
In this guide, you will uncover tips to optimize your eBay SEO strategy and scale your business in no time. Specifically, you will learn about the eBay Cassini search engine for 2023 and the factors you must consider on how to boost your product listings and convert them into sales.
What is eBay Cassini Search Engine?
Before you can dive into the complex world of eBay SEO tips, first you need to understand that eBay listing optimization works just like traditional search engines like Google. The purpose of the algorithm is to find the best match for search terms and keyword phrases that the user inputs into the search bar.
For example, an eBay user looking for a particular product will be matched to relevant products from an eBay seller. The eBay algorithm factors in various items for ranking such as the eBay listing title, the correct category of product, and focus keyword, among other things. In some cases, the ratings from eBay customers can play a factor, too.
The whole point here is that eBay wants the customer to have the best buying experience from their website. Therefore, they have optimized the eBay search engines and its algorithm in such a way that would provide them with exactly what they are looking for. If eBay users have a positive experience, they are more likely to return to the website for their future shopping needs.
How Does the eBay Search Engine Work?
If you want to improve your search rankings result on eBay – as all eBay store owners do – it is important to identify the critical search rankings factors.
With eBay, three main factors affect your ranking listings performance:
• Search engine optimization
• Listing performance
• Store performance
Let’s dissect each of these factors to fully understand how you can boost eBay traffic to your store and increase sales on eBay product listings.
1. Search Engine Optimization
If you are not new to online selling and business, then you are fully aware of what SEO (search engine optimization) is. This principle behind ranking your website on Google works the same way in eBay search ranking.
Keywords are at the heart and soul of your eBay SEO strategy. The first thing you need to do is to find the best search terms and focus keywords to optimize based on the products you are selling on your eBay catalog. Ebay keyword research is the foundation that holds your search engine performance together.
Start your keyword research within eBay’s search bar. Type in the product you are looking for and see other search suggestions for that particular product. The search suggestions on the search bar are indicative of the top search terms used by eBay users for a relevant search. You can start with these keywords when optimizing your listing. You do not have to use all of the suggested keywords and only pick out the ones that would be most relevant to your products or store.
You need to incorporate the keyword phrases that you have targeted for your eBay store into your listing title. Immediately, a well-optimized title will tell the eBay algorithm and the eBay users what your product is about. In addition to the title, you can optimize your listings by adding the keyword to the product description. Use a variety of short- and long-tail keywords so you can target the exact search terms used for searching for a product similar to what’s on your eBay website.
It is important to note that you should not overdo your use of keyword strategy and avoid keyword stuffing. Write the description for your product listings with real search queries from human users in mind. Ideally, you must put the focus keyword on the title and the rest of your targeted keyword phrases on the description. Also, spammy titles can put off your customers and give them the impression that your store cannot be trusted. Hence, there is no point in employing this method.
Another important tip when creating the listings on your eBay store is to avoid using HTML codes. This will slow down the loading times of your page, especially if you have too many pictures on your store. This could significantly impact your search rankings performance, too. It is best to keep it clean and concise.
Pricing is another critical factor in your eBay search performance. It’s no secret that eBay is one of the largest online marketplaces on the internet. Therefore, it is not uncommon to encounter other eBay sellers with the same products as you.
Of course, these sellers have also done their research and optimized their products to come up on eBay’s search results. Your job is to stay on top of the competition and research the pricing scheme of these competitors. You can bring in more sales by lowering your prices to attract more customers.
This strategy does not always work; some customers don’t mind paying a bit more for a quality product and excellent customer service. Therefore, you must also consider other things that will help bring in customers to your shop.
Shipping and Return Policies
This leads us to the next important aspect of your search engine optimization performance on eBay: shipping cost and returns policies.
When setting up or scaling your eBay store, it is important to review your shipping and return policies as this can greatly impact the customer experience. How fast do you ship your products? How many days do you allow customers to return a faulty or unsatisfactory product? Do you offer free shipping? If not, how much does the shipping cost?
You need to make your store policies user-friendly. By doing this, you can increase your customers’ confidence in buying from your eBay store and beat out many sellers that are your competitors.
To sum it up, keywords are the most important factor in your search ranking, but it is not the only factor. All of the three factors – keywords, pricing, and shipping and return policies – must be taken into account to boost your placement in search results.
2. Listing Performance
The next area of focus to optimize eBay SEO performance is the listing performance. Under this aspect are three main factors you have to consider:
• Click-Through Rate
• Conversion Rate
• Sales History
A well-optimized eBay listing can take approximately a couple of hours before it is crawled by the algorithm and shows up on the eBay search result for a relevant search term. However, it is not about staying on top of the search rankings that is the challenge, it’s staying there.
eBay’s search algorithm employs several factors that help them determine how well your search ranking performance will be.
The click-through rate is one of the most important factors that the search engine algorithm will be basing your ranking on. It refers to the number of times people click on your product listings when it shows up in the search results.
Several factors impact your click-through rate, such as how well-optimized your title is and the pictures that were used along with the eBay listing. You can also offer discounts to your prospective customers to increase the click-through rate on your products.
Conversion rate is the next step in your listing performance factors for ranking high on eBay’s search engine. The conversion rate refers to how many of the customers that click on your eBay catalog of products from search results end up buying those products.
Increasing your conversion rate is a whole new topic that can be delved into more deeply. However, you can focus on the obvious strategies such as being smart about your pricing, giving out discounts and free shipping offers, and offering excellent customer service.
At first look, it might seem like this search engine optimization factor is something that is beyond your control. However, there are strategies to help you gain higher sales history on eBay.
When customers look for a certain product online, they can see the various information about that product such as the title, the price, and the description, among other things. The customers can also see the sales history for a particular product, such as how many of that item has been sold over a given period of time.
One way that you can boost your sales history is to start by selling the best-selling products on eBay. You can also offer up these products at a marginal profit. The goal is to initially boost your sales history. Over time, you can adjust your pricing to increase your profit margin, as well.
3. Store Performance
The performance of your eBay store can also play a critical role in how high (or low) your search results ranking will be. There are three areas of focus here that you have to focus on when you want to improve eBay traffic to your store:
• Sell-Through Rate
• Customer Service
• Defect & Late Shipment Rate
The sell-through rate is a long-term metric that has a significant impact on the eBay search ranking performance for your store. The sell-through rate refers to the percentage of your inventory that is sold to customers based on your active listings. The higher the sell-through rate, the more actively listed products you successfully sold. This data is calculated on eBay every month. It is a good indicator of the sales trend on your eBay store, which also provides a glimpse of how well you are generating sales on the website.
Most eBay sellers agree that a sell-through rate of 80% and higher is the ideal range to aim for. If you want to boost your eBay listing optimization, this is the percentage that you should aim for. The eBay search engine will rank those with a higher sell-through rate over those with lower rates.
Yes, customer service matters for eBay search rankings. This is why you need to emphasize excellent customer service if you want your eBay SEO performance to improve.
Always be ready to answer your customer queries politely and promptly. Even if it’s a simple message or a question about a product, always be the last one to respond to your customer, and don’t forget to say “thank you”. It helps if you have templates of responses to every kind of customer concern, which will allow you to respond swiftly to any message.
Quality communication is critical to your eBay seller account performance; make sure you develop a good system here.
Defect & Late Shipment Rate
This aspect of your account performance is something that you have control of. Avoid defects on your items by choosing your supplier carefully. It is also important to send out shipments on time to avoid any customer complaints about late shipping and other shipping concerns.
Unfortunately, shipping can be a problem if you are into the dropshipping business model. Unlike wholesalers that have control over the handling and shipment of products, you don’t have this same luxury as an eBay dropshipper. This is a good time to remind you to choose your dropshipping suppliers carefully to avoid negatively affecting your account rating on eBay.
You can build a formidable eBay SEO strategy when you employ a reliable title builder tool like ZIK Analytics. This tool helps you to generate listing title and descriptions that are optimized based on your focus keyword phrases. It takes the work out of the search engine optimization process and put you one step ahead of your competition.
You can incorporate this with other tips you learned from this guide to help optimize performance on eBay’s Cassini search engine.
FAQs on eBay SEO
Are you looking for more eBay SEO tips or information on how to develop a winning eBay SEO strategy? Here are some of the most frequently asked questions and their corresponding information.
Do promoted listings perform better on eBay?
Technically, promoted listings do not perform better as long as you have a solid eBay SEO plan in place. However, many eBay sellers opt to pay for listings to speed up the process of ranking higher on the search engines and search results.
The only downside to promoted listings is that you have to have a specific amount of profit margin to be able to pay for the service. Otherwise, you could easily eat away any profit you are making on your eBay business.
Before you consider promoted listings, it is important to start with organic search engine optimization strategies first. While there are no guarantees, you could still make it to the top of the search rankings if you know how to optimize it well.
How does eBay’s search algorithm work?
The Cassini search engine for eBay uses the ‘best match’ algorithm approach. Several factors are taken into account when evaluating each listing and its search ranking. The goal is to match the search terms used to the available products, which include click-through rates, sales performance, and sales history.
How do I get my listing higher on eBay?
Be strategic when developing your eBay search engine optimization strategy. It starts with choosing the right keyword to target for your product. Make sure you have both popular and long-tail keywords.
Next, you need to know how to optimize your eBay listings using those keywords. Otherwise, you won’t be ranked higher for a relevant search term.
How do I increase sales on eBay 2023?
You need to study and understand the concept and principle behind the eBay search engine. This is critical if you want to outperform your competitors. Take note of the ranking factors discussed in this guide to help you develop the best search engine strategy to boost eBay sales.
How do I get my eBay items to show up on Google?
You can use the same search engine optimization strategies on eBay as you would with Google. Keyword research and optimizing your products will help you show up on the top of the eBay ranking and to get indexed by Google, too.
What is the Cassini algorithm?
The Cassini algorithm is based on an internal search engine on the eBay website. This search engine and its algorithm is responsible for evaluating the different factors that affect the listing’s performance of a store or a product on eBay.
The focus of the algorithm is to find the best matching products for a specific search term to boost their chances of generating sales from those searches.