Every Amazon seller is looking forward to promoting sales and generating huge profits. This is because Amazon is one of the most successful and elite marketing platforms globally.
They believe that having multiple Amazon seller accounts will help them perform better. It’s incredible if you want to have more than one seller central Amazon account, but there are some important guidelines to take note of.
Additionally, unless you have a “legitimate business need,” Amazon does not permit you to manage multiple seller central accounts.
With a legitimate business card, you can have access to multiple Selling Accounts without Amazon’s approval. Although, having multiple Amazon accounts often causes a lot of confusion.
To clear further doubt, keep reading to find out how many Amazon Seller Account you can have and how to legitimately open another Seller Account.
How Many Amazon Seller Accounts Are You Liable To Have?
To have multiple Amazon seller accounts, it is important to get Amazon’s approval and adhere to all applicable policies. Following Amazon’s seller guidelines:
“You may only maintain one Seller Central account for each region you sell in unless you have a legitimate business need to open a second seller account and all of your accounts are in good standing. If any of your accounts are not in good standing, we may deactivate all of your selling accounts until all accounts are in good standing.”
According to this, there is no limit on how many accounts a seller may have on Amazon. You may create as many accounts as you like if you match the prerequisites.
In contrast, if you create many separate accounts through fraudulent methods, you’re setting up your brand and business for something you won’t enjoy.
If a seller operates without following Amazon’s rules, Amazon suspends all of the seller’s accounts. Amazon tracks accounts in several methods, including using payment cards, same bank account, cookies, your IP address, the name of the business, and computer operating systems.
What are the justifications and prerequisites you must meet to create numerous seller accounts on Amazon?
Opening multiple seller accounts can be a great way to expand your online business and reach more customers. However, before you start setting up multiple accounts, it’s important to understand the requirements and guidelines set by the platform you’re using.
- You control multiple brands, and you manage each one’s activities separately.
- You manufacture products for two completely separate companies that are listed as independent legal entities.
- You have registered for an Amazon selling program that requires distinct accounts.
A distinct address, separate email address, phone number, and IP address must be used when creating numerous accounts. Making mistakes like entering your different seller accounts from the same IP address can be disastrous.
Further, each account must meet the platform’s performance standards. This means that each account must have a good track record of customer service, timely shipping, and positive feedback.
As a result, if your first account doesn’t establish your reputation well, Amazon might not accept your second one.
When your account complies with Amazon’s policies, such as the guidelines for product listing and pricing, you can be sure that your business is in good standing. Also, your business continues to thrive on the world’s largest e-commerce marketplace.
How to open multiple Amazon seller accounts
Now that sellers have met the prerequisites listed above and have kept their first account in good standing, they are permitted to open a second account.
To ensure that everything is covered, it is paramount to let Amazon know before creating a second account.
Furthermore, informing Amazon in advance demonstrates your desire to open another account without using unethical means.
The following are the procedures to open another Amazon Seller Account:
- Create a new email address:
Before creating a new seller account, it’s important to create a new email address that is not associated with any existing Amazon accounts.
- Register a new account:
Go to Amazon’s seller registration page and fill out the required information, including your name, business information, and the new email address you created. Make sure to use a different business names, addresses, separate bank accounts, and credit cards for each account.
- Verify your identity
Amazon will require you to verify your identity by providing a valid government-issued ID and a phone number. This step is to ensure that you are who you claim to be and that the account is not being used for fraudulent activities.
- Complete the registration process
Once your identity is verified, you will need to complete the registration process by accepting the terms and conditions and setting up payment options for your account.
Repeat this process for each additional account you wish to create.
Benefits of having multiple Amazon accounts
Having multiple Amazon accounts can be a powerful tool for growing your online business. If you’re fortunate enough to have numerous accounts approved, it can be quite profitable for your business.
Here are just a few of the many benefits of having multiple accounts on the world’s largest e-commerce platform.
- Ability to Diversify Your Business
Diversification is the most effective strategy to grow a company. This is a rational course of action that can have advantageous results.
The seller can diversify their Amazon business operations by creating additional accounts. From a business standpoint, selling on Amazon in a variety of niches and sectors has a big impact and can eventually translate into an increase in sales and brand growth.
- Increase Revenue
The best course of action can be to create additional Amazon accounts if the firm is currently thriving.
The majority of sellers are encouraged to create additional seller accounts to diversify their sources of revenue and boost their earnings. When you have more opportunities to sell more goods, you will eventually earn more money than you did previously.
- Reduced Account Suspension Risk
Having multiple seller accounts can minimize the risk of account suspension and the ban of the seller account. You will always have a backup account in case your primary one is suspended or prohibited for any reason.
This can provide a safety net and allow you to continue doing business even if one account is suspended.
Consequences of having multiple Amazon accounts
Having multiple accounts can have benefits as well as having its consequences.
On the negative side, there are still several issues that make creating numerous seller accounts on Amazon suspicious.
- Require More Time To Manage All Accounts
Even managing a single seller account may become laborious and challenging at times, much less managing several accounts. Increased time and effort are needed to create more sales from a second account.
Especially if the merchant works alone without the support of a group or assistants.
Managing the funds, inventory, listings, and other related concerns of numerous accounts at once can become fairly challenging.
Additionally, every startup needs to put forth a lot of work. Without work, nothing is accomplished!
- Risk of Suspension of Account
This is one of the prominent results of using numerous Seller Accounts in violation of Amazon policy.
Opening multiple seller accounts in violation of the guidelines outlined in Amazon’s seller code of conduct will result in a permanent suspension and ban for those accounts.
It’s hazardous for many vendors to create second accounts outside of Amazon’s control. If you don’t abide by Amazon’s seller policies, it might be disastrous, especially if you’re already generating a lot of money.
The decision to permanently prohibit fraudulent multiple accounts connected to the same seller rests entirely with Amazon. A situation like that might essentially erase your seller history from Amazon.com.
- Possibility of Poor Performance
The performance of your many seller accounts may not always be consistent.
Instead of considering the likelihood of harm, the majority of sellers concentrate on the benefits of starting a new Amazon seller account. There is a minuscule possibility of prospective losses brought on by inattention to and neglect of those accounts.
You may become anxious and restless as a result of performance differentiation on those accounts. Consequently, you will constantly be concerned that one account isn’t performing as well as another (s).
Conclusion
If you wish to offer several products or are aiming for various areas, having multiple Amazon seller accounts can be advantageous.
Although having numerous accounts might be useful, managing them can be difficult. It’s crucial to be aware of the dangers associated with having several accounts. Including the potential for account suspension and the requirement to handle each account independently.
Additionally, registering several Amazon seller accounts might be challenging, but it is achievable if you have a good justification for doing so.
