The secret to writing an effective eBay listing title is in the keywords.
Therefore, put in the time and effort to research the relevant keywords people are searching for to help put your eBay listings in front of your target audience and reach the top of the eBay search engines.
This guide will show you the essential strategies to write the best eBay titles to get more sales.
So, what makes a great listing title?
The eBay listing title is the first thing that people (potential buyers) will see about your product. It is also the first thing that search engine algorithms will crawl through to determine if your listing is relevant to a particular search.
Therefore, finding the answer to the question above is crucial to help create good listing titles.
If you’ve been searching the internet far and wide for the answers to that question, search no more. You’ll discover the formula for writing the best and high-conversion eBay titles to rank you in search engines and entice eBay users to click and buy.
Article Overview:
Why is eBay Title Important?
How to Write an Effective eBay Listing Title
What NOT to Do When Writing eBay Listing Titles
Using a Title Builder Tool to Write Listing Titles on eBay
Conclusion
Why is eBay Title Important?
Learning how to write effective eBay titles comes down to this – high searchability. According to eBay experts, the eBay title is one of two things that will help shoppers determine if they want to click on your product.
The other one is image quality.
Optimizing your eBay listing titles will help you rank higher on relevant eBay search results. And when your listing title is ranked higher, it puts your product in front of more potential customers.
The more exposure your products get on the eBay platform, the higher the chances of getting more sales.
How to Write an Effective eBay Listing Title
Now that you understand the importance of listing titles, the next step is to find out how to write a good eBay title.
There are three factors you should aim for when writing your eBay listing title:
- It should position your products above in the eBay search results.
- It should make your products stand out from the competition.
- It should pre-sell your product.
If you understand SEO, you know the importance of using keywords in creating an effective title for eBay listings. A winning eBay title must contain targeted keywords relevant to your product.
However, it is different from the practice of keyword stuffing, which consists of putting any relevant keywords onto the eBay title to try and rank for search engines.
If you want your listing to stand out, you must strategically utilize keywords to write your product title for eBay listing.
It also helps to think like a buyer. Using keywords and SEO alone won’t guarantee that you will rank for your eBay titles.
Consider what potential customers are looking for and need to know about your product.
Keep in mind: buyers are savvier these days. The old tricks of putting in as many keywords just won’t get the job done of improving your conversion rate anymore.
Therefore, the product title is premier real estate for eBay sellers who want more sales and put their products out there.
Now, let’s get into the technical details and best practices of writing good listing titles on eBay.
1. Identify the Right Keywords
This step is non-negotiable if you want to know how to write an effective eBay listing title. In fact, all eBay sellers should invest in a keyword research tool to help find the best keywords for their niche.
Use these tools to identify the top keywords with high search volume, indicating a high demand. There are many free and paid tools available that you can use to find keywords to boost your eBay listing.
While it’s important to include item specifics to make good titles, you should always optimize them with keywords.
Using keyword research tools is to obtain actual search data and insights to guide your decision on which keywords to use for optimizing your eBay listing and title. The best keyword research tools even provide you with an in-depth analysis of keywords used by competitors.
2. Strategically position the main keyword in your eBay listing title.
The product title on eBay allows you to use up to 80 characters. However, if you want to maximize the exposure of the eBay listing, maximizing those 80 characters in writing titles is crucial.
Most importantly, it should contain the main or high-volume keywords. The perfect eBay listing title consists of the targeted keywords and descriptive keywords.
You can also include the item’s brand if it can fit into the 80-character limit.
Adding keywords to create optimized titles can make a significant impact on your eBay listings, especially when placed at the start of the listing title. It increases your chances of improving search ranking and people looking for products you sell to find them on eBay search results.
The position of the main keyword on the eBay listing title allows the search engines to crawl through the title when determining the relevance of your listing to a given search.
3. Capitalize the First Letter of Words on eBay Listings Titles
Proper capitalization of words in your listing titles can help boost their performance in search ranking. But how is it relevant?
The thing is, the search bots will still be able to find your listing whether or not they are capitalized. But you must remember that you are writing product titles for people, not the search bots.
Therefore, even if you appear on the eBay search results, eBay users might not click on your listing if they don’t like what they see.
Proper capitalization of words in your listing titles can do two things. First, it makes your eBay listings appear professional and easy to read.
It shows that you took the time and effort to address the small details in your eBay listing to make it presentable to potential shoppers.
Second, proper capitalization is also an excellent strategy to emphasize power words or the main features of a product. It captures the audience’s attention because you are highlighting the key points about that product.
Customers can easily see that and instantly boosts the conversion rate.
However, capitalization is not always effective. You must observe the best practices in capitalizing words for your listings titles. For example, you must refrain from capitalizing all letters in the title.
Like non-capitalization, this approach can also show a lack of professionalism. It can leave a bad impression on your customers, so you must avoid it if possible.
Capitalization of eBay listing titles might seem trivial. However, it reflects heavily on eBay sellers and their professionalism. Ensure you leave a good impression by handling the small details in your title.
4. Maximize the 80 characters on the Listing Title
When eBay changed their listing guidelines to allow up to 80 characters on listing titles, they explained that this move allowed eBay sellers to add more words and keywords to the title. They encourage eBay sellers to maximize that 80-character limit to describe a product to potential customers.
An important quality of a good eBay title is using those 80 characters. Avoid writing a title that is too long or too short.
You want to maximize the information you provide your customers so they can make an informed decision about the product you’ve listed.
5. Follow a General Formula for Writing eBay Listing Titles
You can follow a general formula to make good listing titles when selling on eBay. The formula is “product + item specifics + main features or benefits.”
When you follow this formula to write good listing titles, you will find that it will become effortless to write a good title for your eBay listings. A great listing title always starts with the product.
You want your target buyers to know what product you sell on eBay immediately. That is why adding the primary keyword at the start of the eBay listing title is crucial.
After the product, you must follow the eBay listing title with item specifics. This is where you add the item’s brand, size, color, model number, and other key features.
Aside from knowing the product, your eBay listing title should provide a more detailed insight into what the product is about to guide them in their buying decision.
While you can add the item specifics in the product description of your eBay listings, adding the most important features on the eBay listing title is essential to make them stand out.
Finally, you should include the key points and benefits of the product on the eBay listing title (if it still fits the character limit).
Some examples of this when writing a great listing title is to mention if there are any freebies, limited editions, or free shipping. These are benefits that your customers would want to know – and are crucial in writing good titles on eBay since they can boost the conversion rate of your listings.
6. Look at Your Competitors and How They Write Titles
There are many listings on eBay, and you can look at what other sellers are doing to help inform your strategy for writing effective eBay listing titles. For example, if you see another eBay seller doing really well in a particular niche.
You can examine their profile and perform competitor analysis. Check out how they write their listing titles and how you can incorporate the same strategy when writing your own eBay titles.
The goal is not to copy the exact eBay listing titles they are using, especially if you sell the same product. Instead, pick up on their strategy and the keywords they incorporate into their listing title to see how to use that in your own eBay listing.
There is no such thing as a perfect eBay listing title, but if other eBay sellers generate lots of sales from their listings, you can emulate what they are doing to help them succeed.
What NOT to Do When Writing eBay Listing Titles
Understanding the best practices when writing an effective title on eBay is not enough. It is also important to know the practices to avoid in writing titles if you want to sell more products on eBay.
Some tips included here might be obvious, but others are not. Therefore, you must study these guidelines when writing an eBay listing title to help boost eBay sales.
1. Do not capitalize all letters in the eBay listing title.
As mentioned above, it looks unprofessional and will turn away your potential buyers. Even with a high search ranking, using all caps on titles can hurt your chances of making more sales.
2. Do not use punctuation marks or special characters in your listing titles.
They do not add to the value of your listing and could even turn your potential buyers away.
3. Do not use expressions or words meant to exaggerate your listing titles.
Not only does it look unprofessional, but they are a waste of the allowed 80 characters on your product title that you can use to inform buyers about the product.
4. Do not use too many acronyms or jargons.
This practice for creating an eBay title is highly discouraged since they don’t add value to the listings and can confuse eBay users. In addition, jargons is also not good to have in your eBay title.
5. Do not use misleading or false information in your listing titles.
This tip is obvious, but the best titles for eBay listings are those that provide factual information. Do not attempt to deceive your customers to get more sales.
It could hurt your performance on the eBay site since you could have a negative customer rating.
6. Do not include website addresses, phone numbers, and other similar information in your listing title.
The only exception to this rule is domain names, but only if it is relevant to the product.
Using a Title Builder Tool to Write Listing Titles on eBay
Using tools to boost your sales when selling on eBay is a smart strategy. There are many tools available that help simplify and streamline your online selling journey, especially in a highly competitive selling platform like the eBay site.
With so many listings competing for the attention of eBay users, you can rely on a title builder tool to identify top keywords in your niche and how to integrate that when creating your eBay title. One example is the Title Builder tool on ZIK Analytics.
Use this tool to identify the long-tail and generic keywords relevant to your product with the highest search volume over a given period. The title builder tool provides detailed insights into the average searches, competition, and sales.
Therefore, you can use that to create eBay listing titles with high search volume, fewer competitors, and can drive sales.
Using the list of the most popular keywords, you can integrate those keywords when writing your eBay title to leverage the traffic from those searches. That way, you can get a good position on the search ranking with the well-optimized eBay listing titles.
The more traffic you can drive to your listings, the higher your sales potential on eBay. When searching for keywords to use on your eBay title, avoid stuffing them.
Remove any unnecessary words just to fill the character limit. Choose your keywords wisely to create a winning eBay product title.
Conclusion
When writing eBay listing titles, you have two goals in mind:
- Improve your product’s search ranking
- Stand out from the competition
Following the best practices suggested above, you should be on the right track to optimizing your eBay listings title to become visible on eBay search results. It also encourages potential buyers to click on your eBay listings because you’ve offered them something of value and piqued their interest based on your eBay title.
Good title optimization basically puts you one step ahead of your competitors. However, it is just one factor driving sales to your eBay account.
But when you get this right, attracting more buyers to check out your listings becomes easier.
Follow these tips on how to optimize your eBay listing titles to make more sales! Do you have other tips on creating effective eBay listing titles that we missed?
