Best things to sell on eBay for profit in 2023

eBay is one of the best platforms for starting an online retail business. By connecting buyers and sellers around the world, eBay makes it easy to open a retail store and list items for sale. Also, eBay offers lower seller fees than Amazon and has a larger audience than Etsy.

As of the first quarter of 2021, eBay had over 187 million users. This large userbase makes eBay count among the biggest e-commerce platforms in the world. A good percentage of these users are ready buyers that are ready to buy from a store that aligns with their interests.

A big part of selling successfully on eBay is knowing what the market wants at a specific period of time. You don’t have to work your head off to find the right products. In this article, we will take a look at the best items to sell for profit on eBay in 2022.

Finding Products to Sell on eBay

There are different strategies involved in finding what to sell on eBay. Finding the right products doesn’t have to be complicated, but some sellers would refer to it as an art on its own.

Your approach to finding what to sell might be simply selling what you have around the house. This is actually a good strategy if you are just getting started. But eventually, you will run out of stuff you don’t want and you will have to find a way to source products.

You can then decide to simply sell whatever item catches your fancy or to conduct detailed market and product research to find the right products to sell. Needless to say, the latter strategy brings more profit in the long run.

Zik Analytics is a proven tool trusted by thousands of eBay sellers that helps you find profitable and top selling items to sell on eBay. Zik Analytics provides the following statistics and trend data to help you find the best products to sell on eBay:

  • Sell-through rate, i.e the number of buyers available for every item in the top 100 listings
  • The number of sold items
  • The sales earnings in the last 30 days
  • The number of successful listings in the last 30 days
  • The average sales price of the top 100 listings

10 Best Things To Sell on eBay in 2023

Wondering what to sell on your eBay store in 2023? The following items are easy to sell and offer a ton of profit when you sell them in your store.



#1 Powerbank


It’s hard to make a list of trending products on an e-commerce platform without including consumer electronics and this list is not an exception. Power Banks are number one on this list of the best items to sell on eBay and with due cause.

The demand for power banks is growing due to an increase in the usage of mobile phones and similar devices. Power banks help provide people with portable power for their smartphones, tablets, and laptops. Also, they are relatively inexpensive to buy which makes them an excellent choice if you want to start dropshipping or selling on eBay.

Power banks have an overall sale earnings of $124,885 with a sell-through rate of 7102%. The sell-through rate means that for the top one hundred listings in this category, there are 71 buyers for each listing. The average product price is $20.63.

To succeed, find the top selling brands and a seller who has a low feedback score and compete with them. Make sure to sell them at a decent price to get a good profit.



#2 Dolls


You might be a little put off by this, but dolls are in great demand on eBay. Life-size baby dolls are especially in demand and they feature most in the top ten best-selling items on eBay.

Dollhouses, doll gift boxes, playsets are also included in this product categories. These items are used by children as playthings and are bought for them by their parents.

The average product price for dolls is $57.36. 91% of items in this category are successful, that is, they’ve sold at least one item in the last 30 days. The overall sale earnings is $101,460 with total sold items at 1,961.

If you aren’t creeped out by the fact that the dolls look like actual babies, you can the best selling brands and sell which one you can sell for profit.

Essential Oils


#3 Essential Oils


Essential oils are concentrated extracts of plants. They are hydrophobic liquids containing the essence of the plant they are extracted from. Essential oils are used in several industries, such as the cosmetics, food, and aromatherapy industries.

Essential oils are a trending product on eBay in 2023. Also, essential oils are great products to sell online because they’re easy to package and ship safely.

There’s also a huge demand for these health-boosting products. Increasing consumer awareness and health consciousness trends are responsible for the rise in demand for essential oils.

The first item on the list sold 2669 times with a price of $5. Sale earnings in this category are $78,057. 11,305 items have been sold in total over the last thirty days. The average product price is $7.69.

You can look for a seller in this category that has a low feedback score and has managed to sell their products a couple of times.



#4 Slippers


Slippers are a popular item on eBay and you can make a lot of money from selling them. The general definition for slippers is footwear that is lightweight and easy to put on. They are generally built for comfort and sold at cheap prices. Be sure to add variety by stocking several different types, colors, sizes, and styles.

Sale earnings for slippers are up to $77,306 and sold items are about 3,182, giving us a sell-through rate of 3182%. That means there are about 31 buyers for every item featured in the top 100 in this category. The average product price is $18.59.

On the list of best-selling products, we can see that the most sold item is a men’s slippers being sold for $24.99. Consider adding this kind of slippers to your store. Also, if you have an old pair of slippers hanging around the house, you can clean them up and put them up for sale on eBay.

Screen Protector


#5 Screen Protector


Screen protectors are often quite cheap, but they can be very useful. They protect the device’s vulnerable screen from scratches, smudges, and accidental drops.

Screen protectors are available for different types of electronic devices, including laptops, smartwatches,  tablets, and mobile phones. The increase in smartphone usage is driving the demand for screen protectors.

They are easy to sell on eBay because they are lightweight and do not take up a lot of space. Be sure to add several options for different electronic devices in your store.

The number of sold items in this category is 15,383 with an overall sale earnings of $72,300. The average product price is $5.24. The percentage of successful listings in this category is 53%. The item sold the most (4081 times) is a screen protector for Apple Watch ($1.79)



#6 Sunglasses


Sunglasses offer protection from intense sunlight and high-energy visible light. They also serve as a fashion accessory. They are common with both men and women and are in demand year-round.

Polarized sunglasses for the outdoors are quite popular on eBay but you can choose to sell other types as well. Be sure to add different designs, styles, and colors to your store.

77% of listings in this category are successful. Sunglasses have a total sale earnings of $60,958 and a sell-through rate of 4146%. The average product price is $12.86. Try to find a seller with a lower feedback score and compete with them.

Phone Cases


#7 Phone cases


Coming up at number seven, we have protective phone cases with a total sale earnings of $55,256 and a sell-through rate of 7210%. The average product price is $8.18.

There is a huge demand for protective phone cases, proportionate to the increased demand for mobile phones. These protective cases are attached to the device’s body to provide an extra layer of protection. They are also used as a means of cultural expression and also for aesthetic purposes. They are available in various colors, styles, and designs, and are sometimes intended for specific devices.

The first item on the list of best-sellers in the last 30 days is a phone case for iPhone 12. So, consider adding iPhone cases to your store. Be sure to add phone cases for other devices such as Samsung, Motorola, and LG.



#8 Tripod


Photography tripods are used to hold, elevate, and stabilize the camera or other photographic equipment. Their common feature is that they are three-legged and have a mounting head that attaches to the camera. They are sold in different lengths and heights and normally have a telescoping build in order to save space.

Factors such as vlogging, product photography, and the rise of video-sharing networks such as Tiktok and Instagram have increased the demand for photography tripods. Demand for DSLR cameras also positively affects the demand for tripods.

The percentage of successful listings in this category is 81% and the average product price is $20.13. Overall sale earnings are at $50,707 with a sell-through rate of  3776%. The first item that sold the most is a professional camera tripod stand. Tripods for phones and tablets are also popular on eBay.

Plant Lamps


#9 Plant Lamps


Plant lamps, also known as grow lights, are used to provide adequate light to plants grown indoors. There are different types of plant lamps, based on their energy efficiency, affordability, and light intensity.

They have a total sale earnings of $44,695 and a sell-through rate of 2233%. The average product price is $19.43. 80% of listings in this category are successful.

There are different kinds of lamps being sold on eBay. LED Plant Lamps are especially popular, so consider adding them to your store.

Camera Cases


#10 Camera Cases


Protective cases for cameras and photographic equipment are number 9 of the best items to sell on eBay in 2023. The demand for market cases and bags is related to the rise in the use of cameras in photography and videography.

Buyers are especially looking out for portability and durability. So, be sure to weigh your options when stocking this item.

Sale earnings in this category are $28,930 and the total number of sold items over the last 30 days is 1,586, indicating that this is a popular item among buyers. The average product price here is about $20.

To get ideas for the products you should sell, take a look at the list of best-selling items. From the top listings, we can see that camera cases for Fujifilm cameras are selling well on eBay.

Selling items with low competition, high demand, and shipping fast to your buyers will keep you in the eBay retail business for long. However, selling the right product is only half the work. To be successful on eBay, you need to find a reliable supplier, optimize your listings, set up appropriate shipping and return policies, and keep up with market trends.


Is selling on eBay still profitable?

Yes. Selling on eBay is still a lucrative venture, just as it was years ago. It is definitely more competitive than it was years ago but that just means you have to be more strategic and calculating to maximize your margins. As long as you find products at cheap prices and sell them with a markup on eBay, you can make a profit on the platform.

How do I increase sales on eBay 2023?

There are several ways you can increase your sales on eBay, such as:

  • Optimizing your listings for search
  • Using professional, well-lit product images.
  • List new items regularly
  • Provide an amazing customer experience.
  • Become a top-rated seller.
  • Keep your transaction defect rate as low as possible.

What sells for a lot of money on eBay?

Items that sell for a lot of money on eBay are often rarities that buyers can’t find easily. Some of them include:

  • Memorabilia
  • Vintage clothing
  • Antique furniture and vases
  • Jewelry and watches.
  • Collectibles
  • Books.
  • Sporting goods.
  • Games and mobile phones.
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