What to Sell on eBay in 2024 🔥 eBay Best Sellers 🔥

Wondering “what to sell on eBay in 2024?”

I can tell you, that you are not alone!  The good news is, I have done all the research for you, so that you can get started on your way to listing profitable, hot items to your eBay store in no time at all!

Why would you listen to me?

Well, apart from being the founder and CEO of ZIK Analytics (An eBay product research tool, that was founded based on my unique product research strategies and has grown into the thriving community of 1000s of eBay sellers that it is today), I got my start from selling on eBay and quickly learnt how to identify what makes a product sell, and how to profitably source them, price them, list them and eventually sell them on your eBay store.

My goal in this article is to first give you my top picks for products to sell on eBay in 2024, and then to let you know why I love those products – and how I found them.



Key Takeaways

  • Understand eBay’s vast market and identify top-selling products to stay ahead of the competition.
  • Utilize tools like Google Trends and ZIK Analytics for effective product research and selection.
  • Explore diverse sourcing methods such as arbitrage and dropshipping to find profitable items to sell.


Before You Get Started

  • Understand the eBay platform: Get familiar with its features and functionalities to maximize your sales potential.
  • Use ZIK Analytics: Leverage this tool for comprehensive product research and market analysis. ZIK Analytics offers a 7-day trial for just $1, ideal for exploring product trends and competitive insights.


What to Sell on eBay in 2024


You must add the most profitable products to your eBay business for consistent sales. But which products do you need to add to make more online sales?

This list analyzes sales data from the top online marketplaces on eBay: eBay US and eBay UK. These two online marketplaces generate the most traffic and sales for eBay, so it makes sense for me to look into sales data from both marketplaces.

You can generate product ideas from the best selling items on eBay US and UK to capitalize on the top selling eBay categories.

After listing the top selling product categories on eBay, I will examine the top selling products for each category. Thus, you can take note of these eBay best sellers and start selling key product focused categories on your eBay business.


1. Cell Phone Accessories

Kicking things off on the eBay top selling items on eBay US is cell phone accessories. Due to the popularity of smartphones in the US, it’s unsurprising why cell phones and phone accessories reign supreme in the eBay categories.

If you want to boost sales for your eBay store, adding this product category to your listings makes sense since you can attract a wide range of buyers. Depending on your target audience, you can list many products, such as cell phone cases, chargers, and screen protectors.

Smartphone users also like to enhance and personalize their phones, which can boost the profitability of your ecommerce business.

Using the category research tool on ZIK Analytics, I’ve gained insights into this category and its performance on the eBay marketplace. There are 17,301,472 listings for this category in the US, with 759,718 items sold online.

This category has 12,990 watchers, which shows interest in this particular product category.

A further analysis of this product shows impressive numbers, too. The sell through rate for cell phone accessories on eBay US is 16080%, with a successful listings rate of 85%.

The total sales earnings for cell phone accessories in the US in the last 30 days is $126,667. The average price for this product category is $7.79.

This data validates cell phone accessories as one of the eBay top selling items in the US!

Now, let’s dive deeper into this category to unravel the top selling products under each popular category on eBay.


iPhone Screen Protector

In the US eBay marketplace, I’ve looked into the best selling items on eBay for the cell phone accessories category: iPhone screen protector. Apple products, such as iPhone, are in high demand in the US.

Therefore, an iPhone screen protector is among the coveted items among iPhone users to buy. Due to the frequent usage, iPhone owners like to replace and replenish their screen protectors to prevent cracks and other damage to their phone screens.

Hence, it makes sense why this product is among the top selling eBay categories.

The sell through rate for the iPhone screen protector is 16154%, with 16,154 sold items and total sales earnings of $73,210. It has a successful listings rate of 89% and an average sales price of $4.80.

So, how well are other eBay sellers doing with this product?

The top seller for this product has sold 1,209 items in the last 30 days, or over 28,000 sold items lifetime. The next seller on the list has 847 sold items, listing this product for $5.69.

Looking at the top selling product for iPhone screen protector, I used ZIK Analytics to find potential suppliers.

The seller for this best selling category lists the item for $7.99, and there are suppliers on Aliexpress listing this for $0.99, for a profit of nearly $6. Since this seller has sold over 1,000 items in the last 30 days, that would mean big profits for this product alone.


2. Home & Garden

The Home and Garden category is another niche market performing well on eBay US. You can consider adding products from this category if you want to sell products in high demand.

The sell through rate for the Home and Garden category is 5767%, with a successful listings rate of 92%. The sales earnings in this category for the past 30 days is $57,760, with an average price of $10.45 for the sold items.

If you look at the sales chart, the trend is highly positive, with a consistent growth in sales performance.

One advantage of selling items from the home and garden category on eBay is the variety of products available. You can sell garden furniture, wall art, kitchen supplies, and more.

You can attract more potential buyers when selling from these top eBay categories.

Exploring the top selling items on eBay under this category will give you more ideas on which products to add to your eBay store. For example, the top selling product in this category is a solar deck light, sold for $3.75.

This item has sold online 302 times in the past 30 days, with a lifetime sales of 330 items.


Bed Sheets Set

Based on the sales data from eBay US in 2023, the top selling product in the category of Home and Garden is bed sheets set. It is a lucrative product to sell online on eBay due to its practicality and universal appeal.

It is not a seasonal product, which means adding this product to your eBay business brings in consistent sales throughout the year. This product appeals to many potential buyers, such as homeowners, renters, and students.

It is also an excellent product idea for gift-giving, so you can expect sales to ramp up during gift-giving seasons.

According to the sales data on eBay US, bed sheets set has a sell through rate of 5232%, with sales earnings of $71,606 in the last 30 days. The successful listings are at 91% for an average sales price of $13.96.

Upon exploring the top selling products from Home and Garden, one of the top selling items is this 6 Piece Bed Sheet listed by seller Home Collection Quality Home Goods.

This product is brand new and is listed for $10.61 (sales price). The seller has sold 19.454 items online and 293 items in the last 30 days.


3. Consumer Electronics

Since the rise of the digital age, consumers like to invest in various consumer electronic products and devices to boost their living experience. It is an ideal product to sell on eBay due to the constant innovation that brings new products.

It also attracts tech-savvy buyers who want to access the latest technological innovations, such as laptops, video gaming consoles, headphones, and more. You can list top selling brands and generic brands, depending on your target market.

Either way, you can cater to various buyers in the consumer electronics category.

Using ZIK Analytics, I obtained sales data and performance for the consumer electronics category to validate the decision to add this to your eBay business. Over 4.3 million listings are under this category, and 122,565 items were sold online.

This product category has more than 26,000 watchers online, with a successful listings rate of 99%. The average sales price for this category is $51.90.

This category is promising if you want to list high selling items on eBay. If you want to discover the best products under this category, let’s inspect it further with the product research tool.

The consumer electronics category has sales earnings of $180,204 in the last 30 days.

Looking at the top selling products in the eBay category, we find that seller miniduino lists this in-ear earphone for $2.95 on eBay US. This product has sold 288 times in the past 30 days, with 7,861 items sold online.

Now, I’m exploring the top selling product for this category in the eBay US online marketplace.


HDMI Cable

In 2023, the top selling item in the consumer electronics category is HDMI cable. HDMI cables are an excellent product to sell online on eBay because they easily connect with various electronic devices, such as smartphones, TVs, and laptops.

They increase the usability and functionality of the said devices, and they are available in various lengths, brands, and price points. Hence, you can appeal to the various needs and budgets of consumers looking for this high demand product.

So, now I will go over to ZIK Analytics to inspect this product’s numbers further. The sell through rate for HDMI cables on eBay US is 9134%, with sales earnings of $41,268.

This product has 89% successful listings, for an average price of $5.57. The sales trend graph shows how the demand for this product has remained consistent, making it a profitable product idea for your eBay store.

The eBay sellers listing this product on their store are generating good sales performance, with the top seller having sold over 400 items in the past 30 days. Another reason why it is a great product to sell online on eBay is that these are low-cost items, so they are easy to sell.

While this product’s profit margin is small, you can compensate for the high sales volume and demand.


4. Health and Beauty

The health and beauty category is another one of the top eBay categories if you want to maximize sales. If you want to be a successful eBay seller, you can take advantage of this lucrative niche market.

First, there is a wide demographic you can target for these products.

For example, you can target health and beauty category products for men and women, anti-ageing, or those designed to treat specific skin conditions like acne. Aside from the broad range of health and beauty products, you can sell specific brands and formulations at varying prices.

The demand for these products remains consistent regardless of the season, and evolving trends guarantee profitability for this niche.

Looking at the sales data for this category in the past 30 days, the health and beauty niche in eBay UK delivers solid numbers. There have been 2,509 items sold in the last 30 days, with a 36% sell-through rate.

Meanwhile, there are 320 total watchers for 11,077 listings on eBay UK. The average product price within this niche is £32.08.

You can use our product research tool to find product ideas within these top eBay categories as an eBay seller. It will help you target products in high demand, ensuring an increase in online sales within the eBay UK platform.

In this example, there are several product ideas in this category, such as nail polish, hair extensions, hair straightener, sleep mask, cosmetics, and more.



Fragrances are the top selling items under the health and beauty category in the eBay UK online marketplace. So, what makes fragrances a good product to sell on your eBay store?

These products have a universal appeal, which can be suited for men and women of all ages. You can also list many product variations within the fragrance niche, whether for designer or budget brands.

And since fragrances are consumable, you can expect steady sales as the buyers will want to replenish these items.

I validated this niche on ZIK Analytics, and these numbers indicate the massive potential offered by adding fragrances to your list of products. The sell through rate for fragrances in the eBay UK site is 5754%, with a successful listings rate of 76%.

The sales earnings in the last 30 days are £118,969, and the average sales price is £21.30.

The top product in this category on eBay UK is a fragrance spray listed at £16.95. There have been 433 items sold in the last 30 days and lifetime sales of 25,797. A closer analysis of this top product reveals impressive numbers. The sell through rate is 13166%, with 83% successful listings. The sales earnings are £13,683 in the last 30 days.


5. Clothing Shoes Accessories

Continuing with the trend of products with a universal appeal, the Clothing Shoes Accessories category is another one of the profitable product categories on eBay. These product categories offer an endless variety of products to sell online.

Listing these items in your store appeals to a broad audience since these product categories offer a range of styles, sizes, and popular brands. The products have a year-round appeal, and you can also take advantage of seasonal trends and demands.

Using the category research tool on ZIK Analytics, I was able to obtain this data. The sell through rate for the Clothing Shoes Accessories categories is 100% sell through rate, with 25,028 items sold online.

The category has 1,518 watchers, and over 97 million listings. The average product price in this category is £40.52.

You can scroll further to find several product ideas based on the top selling items on eBay. These options include women’s clothing, walking shoes, men’s t shirts, trainers, long-sleeved shirts, and more.



In the eBay UK marketplace, hoodies rank as the top selling items on eBay UK under the Clothing Shoes Accessories categories. Fashion and clothing are consistently in demand, regardless of season or trends.

You can list various styles, designs, and brands depending on your target audience and preferences.

Hoodies are an example of these diverse products, which appeal to men and women. The product is also lightweight, making it easy to ship to your buyers.

So, how well is it doing in terms of sales performance? An in-depth sales analysis of its eBay UK performance, the numbers are saying: 1970% sell through rate, 34% successful listings rate, and 1,970 sold items.

The total sales earnings for hoodies is £24,128, and these products have an average price of £12.19.

The men’s pullover hoodie is the top selling item in this category over the past 30 days. This product is listed for £7.99 and has sold 211 items in the last 30 days.


Best Selling Items on eBay Right Now Across Online Marketplaces

In addition to the top selling eBay categories and the best selling products for each category, here are some other top selling items on eBay across various marketplaces.


Adult Urinary Bed Pee Underpads

This product category is a specialty niche that you can potentially profit from, if you can target the right audience. The sell through rate for this product category is 976%, with 908 sold items and sales earnings of $32,760. The average sales price is $37.12.


Vacuum Sealer Bags

The next product is vacuum sealer bags, which have a sell through rate of 1737% and successful listings at 87%. The sales earnings in this category for the last 30 days is $29,472, while the average price is $18.08.


PUMA Men’s Essentials Big Logo Hoodie

Add the PUMA Men’s Essentials Big Logo Hoodie to the list of products to sell online in your ecommerce business. The sell through rate for this product is 261%, with $6,018 sales earnings in the last 30 days.

These products are sold for an average of $23.07.


Men Hair Regrowth Solution

With the prevalence of male pattern baldness, it’s unsurprising why Men Hair Regrowth Solution is on this list of the top selling items on eBay. The sell through rate is 3188% and a successful listing rate of 55%.

With 3,188 sold items, the sales earnings in the last 30 days are $66,283. Each product is sold for an average of $21.45.


Nose Cleaner

Finally, nose cleaner is among the best selling products on eBay to list in 2024. The sell through rate is 547%, with a 27% successful listings rate. In the last 30 days, this category has earned $14,794 in sales. The average price is $28.09.

What to Avoid Doing

  • Avoid neglecting market research and underestimating the competition on eBay.
  • Steer clear of oversaturated niches without a unique selling proposition.
  • Don’t overlook the importance of pricing strategy and product quality.


How to Prevent Potential Issues

  • Conduct thorough market analysis regularly to stay informed and adaptable.
  • Focus on building a unique brand identity to stand out in the marketplace.
  • Prioritize customer satisfaction through quality products and excellent service.

Final Thoughts on Top Selling Items on eBay in 2024

With the growth and profitability of the ecommerce industry remaining strong (and expected to continue growing) in 2024 and beyond, eBay sellers must get ahead of the competition by relying on sales data to make decisions that affect their business.

I have listed the top selling product categories and the winning items for each category. You can use the sales data provided by ZIK Analytics to help make an informed decision on how to boost sales and reach your profit target.

With thousands of other sellers, any edge you get can spell the difference in your success (or not).



What Are Some Evergreen Items That Can Always Be Resold on eBay?


Some popular items for reselling on eBay include designer clothing, vintage jewelry, and rare collectibles. These evergreen items are always in demand, making them reliable options for turning a profit. Whether it’s a classic Chanel bag or a limited-edition comic book, these items consistently attract buyers.


What is a good sell through for eBay?


A good sell through rate on eBay is 50-80%. The range will vary based on other factors like demand, niche, and price points.


How do I find trending items on eBay?

You can check the Trending Deals page to find what products are on high demand. Or you can use a product research tool, like ZIK Analytics, to provide sales insights to help determine a product’s profitability.


What Items Don’t Sell Well on eBay?


Certain items don’t sell for much profit on eBay, compared to other marketplaces. Also, there are products that just aren’t worth listing when you’re just starting to sell on eBay.

  • Expensive Designer Items: Apart from being an oversaturated niche, designer items, especially handbags, are very commonly fabricated. A large percentage of these products out of sales are either “designer-inspired” or cheap knockoffs. Unless you’re a savvy expert in this niche, it’s best to stay clear.
  • Food: Due to the safety risks associated with food items, you’re better off not staying away from this category. Though, you can still sell non-perishable food items in secure packaging.
  • Handmade Crafts: Handmade crafts sell for more on Etsy than they would on Etsy, due to the difference in buyer demographics and what they are looking for. eBay buyers are generally looking for great deals at their convenience while Etsy buyers are often interested in creativity and uniqueness.


What Items are Prohibited on eBay?

eBay has restricted or prohibited the sale of some items on the platform. This is due to concerns of legality, safety, and security. Prohibited and restricted items include the following:

  • Firearms and knives
  • Prescription drug
  • Illegal drugs and drug paraphernalia
  • Lock picking devices
  • Live animals
  • Violent/discriminatory items
  • Credit cards
  • Tobacco and cigarettes.


What are The Easiest Items to Sell on eBay?


Cheap, trending products are the easiest items to sell on eBay. Note that the bigger the market for your product, the easier it will be to sell. Items that are relatively easy to sell include antiques, phone accessories, pet supplies, and sports memorabilia.

Check out our list of easiest items to


What is the most profitable product to sell on eBay?


There is no one product that will yield the most profit on eBay. But you should keep a lookout for high-ticket items that you can buy for cheap and sell at a premium. The margin on a retail item is what determines its profitability. That being said, items from the following categories tend to pull the most profit.

  • Vintage clothing: This tends to carry considerably high-profit margins. You can source your items from thrift stores or garage sales.
  • Legos: Selling Legos on eBay can net you a fair profit, especially vintage sets, and mini-figures.
  • Musical Instruments: You can find them for practically nothing in garage sales and resell them for a profit on eBay.
  • Broken electronics: You can fix up busted electronics or sell them for spare parts.
  • Antiques and collectibles: Disney collectibles often move quickly and can sell for a lot of money.


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