Did you know that baby items are one of the top selling products on eBay? If you’re looking for a profitable niche to sell on eBay, you’ve come to the right place.
Parents invest in the best quality baby gear and baby essentials, even as their retail price has risen over the last few years. And that alone is an opportunity you must exploit because it means you can make good money with this niche.
But how do you choose the products to sell on eBay? And which baby products and popular brands are the best to list on your eBay store?
We’ll attempt to answer these questions below, so keep on reading…
Article Overview:
Why Sell Baby Products on eBay?
1. Evergreen Demand
2. Niche Products
3. Cross Selling
Top Baby Products Worth Selling on eBay
1. Kid’s Toys
2. Children’s Books
Conclusion
Why Sell Baby Products on eBay?
Baby products are one of the most lucrative niches on eBay. As mentioned, parents want the best products for their child, especially new parents. Therefore, when starting to sell on eBay, you can take advantage of the demand and ensure you can offer the best baby items to make a quick profit.
We’ve taken the guess work out of figuring out exactly what to sell. Here are a few reasons baby items are good products to sell online.
1. Evergreen Demand
Baby products are one of those top selling categories on eBay with an evergreen demand. Parents are constantly buying new baby items for their little ones, whether these are baby clothes, toys, diapers, feeding essentials, bedding, strollers, and baby monitors, to name a few. There is a year-round demand for these baby products, and are not changed by seasonal trends. As a result, you have a good opportunity to make good money selling baby items on eBay.
2. Niche Products
Another advantage to selling baby items and essentials in your eBay store is that you can find your specific niche. You have many categories of baby items to choose from for your online business, allowing you to attract a targeted customer base for your store. For example, you can choose to sell baby clothes and specialize in infants and toddlers.
Another good niche to focus on when selling on eBay is toys and accessories for children. For example, you can sell a stroller in various popular brands focusing on quality. You can also specialize in travel accessories for children, such as a car seat or bumbo baby seat.
Focusing on a specific baby gear allows you to stand out from other eBay sellers and helps you attract specific buyers looking for these unique baby items.
3. Cross Selling
While baby products experience evergreen demand, you can employ marketing tactics to increase your sales and make a quick profit in the baby niche. Most parents like bundling products together when buying certain baby items. For example, parents buying new bedding or cribs for their babies would buy baby monitors since they are related products. Meanwhile, parents who purchase diapers would also buy wipes for their babies.
Promoting other related baby products within your listings can help boost your sales and generate more money from this top selling category.
Top Baby Products Worth Selling on eBay
Leveraging the popularity of baby products to make money is easy when you know which are the top selling products online. Discover what baby products are among the eBay’s best sellers.
1. Kid’s Toys
Kids’ toys are one of the best sellers on eBay, and you should exploit this demand by adding these best selling products to your eBay online business. This category offers many practical and sales-based benefits that every seller should exploit.
The huge customer base for baby items like kids’ toys makes it appealing for eBay sellers. You can target millions of buyers, mostly parents, who are looking for toys for children of all ages – from infants to toddlers. The wide market range allows you to increase the likelihood of making sales.
In addition, you can make global sales because this niche appeals to potential buyers worldwide. There is no geographical limitation to toys as products to sell on eBay. And you can also target different niches, such as toys for infants or toddlers. Here are a few ideas for niches when selling toys on eBay:
- Educational Toys – You can sell products like building blocks, puzzles, and interactive games targeting kids of various age groups.
- Collectible Toys – These are toy products for older children who are into vintage, collectible or unique toys.
- Licensed Character Toys – This niche is recommended for older children looking for licensed toys featuring their favorite superheroes or movie characters. These toy products include plush toys, action figures, etc.
- Outdoor/Sports Toys – These products encourage outdoor play and physical activity. Among the same products to sell are bicycles, scooters, and backyard playsets.
Selling kids’ toys offers a huge potential to generate sales and make money for your eBay store. But it’s important to back your decision to list baby items with data-driven insights to validate the demand for this product.
Using a market research tool like ZIK Analytics, you can take a deeper dive into this category on eBay to understand the level of demand. In the past 30 days, there have been good indicators that this category will definitely sell on eBay. The sell through rate is 899% with 899 sold items in the past month. The sales earnings in the last 30 days are $12,460 with a successful listings rate of 79%.
The chart on toy products for kids and babies also indicates a consistent demand for this niche. It validates the point above that this category is an evergreen product, allowing you to make year-round sales.
Let’s examine one of the top selling products based on the product research report. The first product is a Flying Robot MiniDrone for Children. As per the listing title, it is targeted at boys aged 3 to 10. This age range targets a vast user base, which gives you more chances to make money. Based on the listing, there are 469 sold items for this product.
Now, another way to use the market research tool to boost your sales on the eBay store is to examine other potential products to sell. When you look at one of the top sellers’ profiles, you will see they have similar toy products that you can inspect closely. They have a wide range of toys for bigger boys, such as action figures. But they also offer other baby products and toys for babies and infants.
Let’s look at another example from another top seller for this category. This product is an educational learning toy for toddlers, specifically for kids up to 7 years old. It is also a trending product with 489 sold items.
The point of competitor analysis is to help provide insight into what other sellers are doing to make money with these baby products.
You can also look at their pricing strategy to inform your decision when pricing your baby items if you choose to add these baby items to your listings.
2. Children’s Books
Like toys, children’s books are another top selling category on eBay. There is a robust demand for this niche and can be profitable if you can leverage the popularity of children’s books.
Parents, teachers, and caregivers use children’s books to aid in a child’s development. Therefore, it is best to offer various engaging and interactive books that appeal to children of all ages. When you list these products to sell on eBay, you can target them toward parents who prioritize the learning and development of their children. This niche offers several options for titles and genres for kids of all ages and interests.
And children’s literature and books are timeless. They are non-seasonal products, and there is a year-round demand for them. Another marketing strategy for selling these products on eBay is to target those who want to give them as gifts for children.
When you examine this category with a market research tool, you can get actual sales data to validate your decision to add this product category to your products to sell. Focus on adding the most popular and best selling books to maximize your ability to make a quick profit.
Looking at the top sellers who’ve made the most sales in this category, you will find several ideas for the best selling books. Let’s take one of the best sellers as an example.
This product is a set of kids’ phonics books listed at $12.99. The lifetime sold items is 4,815, and the total sold items in the last 30 days is 22. Those are highly impressive numbers!
A deeper analysis of this product shows that it is one of the best selling products in eBay’s children’s books category. It has a sell through rate of 1100%, with 22 sold items in the last 30 days.
You can also check out the seller’s profile to find other ideas on top selling kids’ books that you can add to your online business on eBay. This seller has 153,000 sold items, which makes them a good competitor to analyze if you want to make more sales in this niche.
Conclusion
Selling baby products on eBay is a highly profitable niche. It is a lucrative online business opportunity if you can identify buyer demand and buying trends.
But given the popularity of the baby items niche, you should optimize your listing and understand your target audience. When you match these two, you can create highly targeted and optimized listings that add value to your target customers and their babies or kids. It will also help your product listings appear higher on search engine results for relevant searches.
