📚 What This Video Covers

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Add Your First Product on Shopify — Beginner Friendly

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Goal: Learn step-by-step how to add your first product on Shopify, even if you’re just getting started.

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We’ll cover everything from product setup and keyword optimization to pricing, SEO, and image selection — all the essentials to launch your first store confidently.

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✅ Insight: You don’t need advanced tech skills to create a professional Shopify store. The key is clarity, strong visuals, and smart keyword use.

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Prepare Your Product Listing

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Goal: Make sure you have all your assets ready before you start.

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Before jumping into Shopify, gather:

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• High-quality images of your product (ideally in JPEG format).

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• Product details like size, weight, material, and color.

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• Target price that ensures a healthy profit margin.

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• If dropshipping, the supplier link for easy order fulfillment.

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✅ Tip: Preparing your materials before starting saves time and helps you stay organized once you begin building your product page.

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Add a New Product in Shopify

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Goal: Create and format your first product listing.

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In your Shopify dashboard, click Products → Add Product.

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You’ll see the product form where you can enter all details.

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Start with a title — it’s crucial for both SEO and clarity.

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Keep it around 70 characters and make sure it clearly describes the product. For example:

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Eco-Friendly Non-Slip Yoga Mat for Home & Outdoor Practice

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✅ Pro Tip: Use Google Keyword Planner (free with a Google Ads account) to find high-traffic keywords. Add them naturally in your title and description to boost visibility.

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Write a Compelling Product Description

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Goal: Describe the product in a way that informs and converts.

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Include:

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• Key features and benefits

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• Materials, dimensions, and use cases

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• A friendly call to action (“Enhance your yoga practice anywhere!”)

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You can use ChatGPT to polish your copy or structure it better for readability.

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✅ Tip: Keep your tone aligned with your brand voice — professional, yet approachable.

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Upload Product Images and Videos

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‍Goal: Make your product look trustworthy and appealing.

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Use high-quality images in JPEG format — crisp, bright, and clean.

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Upload at least one main image plus several lifestyle or usage photos.

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✅ Pro Tip: Always test how images look on mobile view. Blurry or slow-loading images can hurt conversion rates.

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Set Pricing for Profit

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Goal: Price your product smartly for conversions and profit.

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In the Pricing section, enter:

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• Your selling price (e.g., $29.99)

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• A slightly higher Compare at price (e.g., $32.99) — this shows the product as “on sale.”

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Set your Cost per item (e.g., $9.00) to help Shopify track profit margins.

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✅ Tip: Keep your “Compare at” price realistic. If it looks exaggerated, it reduces trust instead of boosting it.

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Manage Inventory & Variants

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Goal: Track stock and keep your listings organized.

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Enable Track Quantity so you don’t oversell.

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Add your stock number (e.g., 20 units).

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Enter a unique SKU (Stock Keeping Unit) for easy tracking.

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✅ Pro Tip: Even if you’re dropshipping, SKUs help you manage analytics and supplier communication more efficiently.

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Configure Shipping Settings

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Goal: Set up delivery correctly depending on your product type.

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If you’re selling physical goods, keep “This is a physical product” checked and add the product’s weight.

‍If it’s digital, simply uncheck it — no shipping required.

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✅ Tip: For physical items, set up shipping zones and rates based on your main target markets to avoid surprises at checkout.

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Optimize SEO for Search Engines

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Goal: Help your product appear in Google searches.

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Scroll down to the Search Engine Listing Preview section.

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Edit your Title and Meta Description to be clear, relevant, and keyword-rich.

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Example:

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Title: Eco-Friendly Yoga Mat | Non-Slip, Lightweight & Durable

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Meta Description: Your go-to yoga mat for home and outdoor practice. Non-slip surface, lightweight design, and eco-friendly materials. Order today!

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✅ Tip: Keep the description short (under 160 characters) and persuasive — it’s what convinces people to click.

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Final Steps — Publish Your Product

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Goal: Make your first product live on your store.

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When everything looks good, click Save, check that your status is Active, and preview your store.

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You’ll see your product live with its title, images, pricing (including the strike-through “Compare at” price), and full description.

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✅ Pro Tip: Always view your page both on desktop and mobile to make sure everything looks clean and loads quickly.

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