📚What This Video Covers

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1. Understand the Facebook (Meta) Ads Library
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   Goal: Learn how to use Meta’s free Ads Library to view all active and inactive ads across Facebook, Instagram, and Messenger.

• See how brands structure their ads, offers, and creatives.
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• Identify products and campaigns that perform well.

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✅ Insight: The Ads Library is a free data source for discovering proven ad strategies.
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2. Use It to Find Winning Products and Ad Ideas
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   Goal: Find ads that convert without wasting money on trial and error.
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• Search by keywords in quotes (e.g., “Yoga Mat”) to get precise ad results.
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• Filter by Active Ads and All Countries to see what’s working globally.
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• Focus on ads that have been running the longest — these are usually profitable.
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✅ Tip: Long-running ads mean consistent sales and good ROI.
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3. Validate Store Performance with ZIK Tools
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   Goal: Confirm which advertisers are actually selling successfully.
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• Copy the store URL from the ad and paste it into ZIK’s Store Sales Tracker.
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• Review sales data, best-selling products, and used Shopify apps.
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• Use Item Finder to locate the same or similar supplier products.
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✅ Tip: Pair ad analysis with store performance to find verified winners.
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4. Analyze Ad Structure and Targeting
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‍Goal: Understand what makes a campaign effective.
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• Check visuals, copy style, and call-to-action offers (“30% Off”, “Free Shipping”).
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• Identify which Meta platforms the ads run on and which countries they target.
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• Use “EU Transparency” data to view detailed age, gender, and reach insights.
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✅ Pro Tip: Use the top-performing demographics and countries as your starting point for targeting.

5. Build Your Own Data-Driven Ads
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   Goal: Apply what works instead of guessing.
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• Study multiple successful ads in your niche.
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• Model your creatives, structure, and targeting on campaigns with proven engagement.

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✅ Tip: Consistent analysis of high-performing ads saves time and improves results.
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