Customers look at product reviews, in addition to price and photos, when deciding whether to buy a product.
That’s what social proof is about. It speaks to the value of product reviews in helping Shopify store owners increase sales. This guide covers the best Shopify review apps your store needs to maximize sales and conversions.
Seeing other buyers post reviews about a product increases a customer’s confidence in buying, so a review app could be the tool you need to optimize online store sales. There is no need to research because this guide offers a comprehensive look at the best product reviews app for Shopify.
TL;DR
Are you looking for the best Shopify product reviews apps? Check out our top picks, such as Opinew, Loox, Judge.me, Fera, and Trustoo. These apps offer basic to advanced features that enable you to boost customer trust and reliability with your online or dropshipping store.
This table looks at essential features and pricing to help you pick the best customer reviews app for Shopify.
| App Name | Key Features | Pricing | Rating | Link |
| Opinew | Import reviews, Automated review request emails & SMS, Show top reviews, Customizable widgets | Starts at $19/month with free plan available | 4.7 out of 5 stars (1,732 reviews) | Opinew |
| Loox | Collect reviews on auto-pilot, Next-purchase discount incentives, Sync reviews, Branded widgets | Starts at $9.99/month with free plan available | 4.9 out of 5 stars (22,507 reviews) | Loox |
| Judge.me | Collect and manage reviews, Eye-catching star ratings and carousels, Import reviews, Multi-language support | Starts at $15/month with free plan available | 5 out of 5 stars (39,175 reviews) | Judge.me |
| Fera | Sync verified reviews, Customize review widgets, Show reviews on Google, Automated review requests | Starts at $9/month with free plan available | 4.9 out of 5 stars (6,024 reviews) | Fera |
| Trustoo | Beautiful widgets with visual editing page, Auto-translation in multiple languages, Import reviews, Social media integration and sharing | Starts at $9.99/month with free plan available | 5 out of 5 stars (5,878 reviews) | Trustoo |
What is a Shopify Reviews App & Why Do You Need One?
A Shopify review app collects and displays product reviews from customers.
The first step is for the app to send email requests to customers who recently purchased from an online store, seeking feedback through reviews about their orders. Once the customers send their reviews, including photos and videos, they are collected and displayed on your online store, especially in the product page.
Depending on the product reviews app, you can display the customer reviews in various formats, such as star ratings or trust badges.
In addition to showcasing product reviews on your website, these apps can enable you to respond to customers who post negative reviews. It is crucial to manage your online reputation and boost sales by addressing customer or product quality issues.
So, why do you need product reviews on your online store? These are compelling statistics that show their impact on customer buying decisions:
- In 2019, 62% of US customers stated that customer reviews were helpful in their buying decisions, especially when looking for specific information about a product. (Statista)
- 95% of consumers read online reviews before buying. (Source)
- Products with 5-star reviews saw an increase of 270% likelihood for purchase among consumers. (Source)
- Customers spend 31% more on businesses with positive to excellent reviews. (Source)
- 98% of customers read reviews of a product before buying. (Source)
- 58% of customers are willing to pay more for products with excellent reviews. (Source)
Therefore, Shopify review apps are a potent business tool that empowers businesses with social proof, especially in a highly competitive market.
How Do Shopify Reviews App Build Trust and Credibility?
Customer trust is essential to your Shopify store’s success. Customer reviews have the power to build trust as they allow you to showcase customer feedback on products that empower other buyers’ decisions to purchase.
If you want more sales, first, you must think about building trust among customers, especially with new customers.
1. Showcase Authentic Customer Feedback
Shopify reviews drive more sales to your online store because they allow potential buyers to read feedback from genuine customers. The authenticity of reviews provided by real customers with a verified purchase boosts your credibility due to unbiased and transparent feedback on a particular product.
For example, a satisfied customer leaves a positive rating on your product. It creates a ripple trust effect, especially when they share practical insights or real-world experience with that product. It can be helpful for other buyers looking for a product who intend to use it to address a similar issue.
You can select the most insightful and authentic customer reviews and showcase them on the product page to capture your target audience’s attention effectively.
Another way to increase credibility and drive more sales to your Shopify store with reviews is when there is context to the review. For example, a customer includes relevant details like age, gender, or location.
These details provide context to the product usage, which helps target similar buyer personas that might be interested in the product. If, for example, you are selling winter jackets on your online store, and a customer leaves a review like this:
“This product helped me survive winter in Canada!”
With this customer feedback, other customers can get many insights about the product, its quality, and reliability. Therefore, authentic and detailed reviews can encourage trust among your customers.
2. Leverage Social Proof
Social proof is when people look to others’ choices and actions to influence their own. This psychological phenomenon can be a potential tool to drive sales in your store when utilized properly. Shopify reviews allow you to leverage social proof to build trust and boost credibility.
You can use social proof with product reviews by showcasing how popular a particular product is. It capitalizes on FOMO or fear of missing out, wherein people would want to buy something others are raving about. Adding customer reviews on your website hits on that FOMO feeling.
When a product has hundreds of reviews with a positive rating, chances are they are a popular choice! You can label top-reviewed products on your website as “Most Viewed” or “Bestseller” to capture your customers’ interests.
Another way to leverage social proof with Shopify reviews is to incorporate visuals, such as photos and videos. When you send automated email requests for customer orders, encourage them to include photos and videos in their reviews.
Customers require tangible evidence from photos and videos to validate the purchase and assess product quality.
Choosing review apps with additional features, such as real-time review widgets, adds authenticity to reviews. For example, Loox offers a widget display that shows live review updates, such as “Customer X just gave this product 5 stars!” This feature shows customers that buyers are actively browsing and shopping from your online store, demonstrating demand for a product and creating a sense of urgency for potential customers.
When using social proof through customer reviews, utilize it at every stage of the sales funnel. You cannot use reviews on product pages alone; integrate them into email newsletters, social media, and ad displays. These reviews increase the click-through rate on review widgets and increase the FOMO.
3. Verify Purchase
Verified purchases are the best way to boost your store’s credibility. To reassure visitors that product reviews posted on your website are written by customers who actually purchased and used the product, you can add a ‘Verified Purchase’ label.
Knowing that customers purchased the product is valuable in today’s digital marketing landscape, wherein many businesses buy fake reviews to increase their online reputation. However, you can stand out in a competitive market by prioritizing credibility over fake reviews.
Authentic reviews from verified purchases boost transparency. However, they also squash the possibility of fake reviews that can be overly positive. Reviews from real customers focus on experiences instead of hyping up the product. This is beneficial not only in convincing buyers but also in providing practical usage insights.
4. User-Generated Content
When customers leave Shopify reviews, you can ask their permission to share them on social media and other promotional materials as user-generated content. Customers prefer seeing brands use user-generated content, as it enhances the transparency and authenticity of the product.
In addition, visual content, such as photos and videos as reviews can add credibility as it gives insights into how a product performs in real-life scenarios. This technique benefits clothing and accessories brands; many small businesses create a gallery of their customers wearing their products.
Encouraging user-generated content and visual reviews can help build a community around your brand and promote brand loyalty and advocacy.
5. Detailed Product Review
As mentioned, customer reviews can provide detailed insights about the product. Instead of generic reviews, such as “I give this jacket a 5-star rating!”, actual consumer reviews can be more practical. For example, a customer that says “This jacket kept me warm throughout winter and is very stylish when worn” will have more impact on other consumers.
You can even respond to the reviews posted by a customer to encourage a comment thread. It helps customers find the information they need to make well-informed decisions about a purchase. The more information a customer has, the more confident they are with the purchase!
6. Display Review Ratings
Using Shopify review apps can attract potential buyers by adding review ratings on each product. While detailed reviews are helpful, review ratings are easier to see and digest.
Leverage Shopify reviews and ratings on your online store to build immediate trust. Customers can see the 5-star rating next to the product at a glance. You can add the total number of reviews on the product, boosting a customer’s confidence in its quality.
Shoppers find it easy to trust businesses with high and visible ratings. It shows transparency with the business and confidence in its ability to satisfy customers.
Positioning the review ratings next to the product name or price is smart. This strategy will likely convert visitors into buyers, reducing hesitation and reinforcing the product’s ability to deliver its promise.
While it’s essential to give customers the option to read lengthy reviews, showing review ratings streamlines the decision-making process and allows customers to evaluate the product quickly. Since customers have the information they need before buying, it reduces the possibility of product returns with every purchase.
In addition, it’s your chance to highlight top-performing products,, as it allows customers to filter higher-rated products during their search.
Download this eBook to jump start your dream Shopify business today!Best Shopify Reviews Apps
Here is a list of the best Shopify review apps worth considering to enjoy the benefits of having product reviews on your store.
1. Opinew
Opinew is a product review app built for a Shopify store. This all-in-one product review app makes requesting reviews from buyers for current and previous orders automated to streamline your workflow. It can gather data from reviews across various product review platforms, such as eBay and Amazon.
Leverage user-generated content and display it in review widgets on your product and home pages. You can incorporate photos and video reviews to drive conversions from your website visitors. These widgets can be customized to fit your brand, giving you more flexibility in optimizing customer feedback and review for higher sales.
Opinew is available for free, although there are limited features available. Premium plans are available from $19 to $199/month. All premium plans have a 14-day free trial, allowing you to test out the features before committing to a paid plan.
This product review app is supported in multiple languages, so Shopify sellers from anywhere in the world can integrate it into their online store.
Features of Opinew:
- Import reviews in minutes
- Automated email and SMS requests for customers
- Show top reviews for maximum conversions
- Highly customizable product review widgets and templates
The following are some reviews from Shopify merchants on Opinew:
2. Loox
Starting at $9.99/month, the Loox product reviews app is one of the best social proof apps for the Shopify store. It’s an excellent tool to build customer trust and boost your reputation online. It works by automatically collecting product reviews, especially photo and video reviews.
These photo and video reviews will be displayed on your product pages through visually compelling widgets that won’t slow down your website.
Given the impact of customer reviews on your products, it is a great way to convince potential buyers to purchase the same products. It is also an excellent opportunity to upsell products. This product review app is exclusively available to Shopify stores. It canfits all themes and supports multiple languages.
Pricing for Loox starts at $9.99/month and can go up to $299.99 for the most expensive plan. The most expensive plan gives you access to unlimited reviews, upsells, and referrals. All premium plans have a 14-day free trial, but the Beginner plan ($9.99/month) has a 7-day free trial.
Here is an overview of the Loox features:
- Automated review request emails
- Next-purchase discount incentives for customer reviews
- Sync and import reviews from other review apps
- Beautiful review displays, such as widgets and carousels
Meanwhile, here are reviews from Shopify merchants:
3. Judge.me
Judge.me product reviews are compatible with the Shopify store and are one of the best tools to build trust with your customers, specifically UGC. Aside from Shopify, it works with various other ecommerce platforms, making it available to more online sellers.
Judge.me product reviews app is easy to set up and integrate into any e-commerce platform. After you’ve downloaded the app, setup takes only approximately two minutes. It is feature-rich, starting with customizable widgets. The user-friendly widgets make showcasing your customer feedback to potential buyers easy. This app offers four widget options:
- Review Widget – The customer review is displayed with the product rating and any photos or videos, if any. Place it next to your product page to encourage buyers to purchase the same product with excellent reviews.
- Preview Badge – This widget displays the star ratings for the product and the number of reviews. It adds credibility to the product or collection.
- Reviews Carousel—This widget displays customer product reviews in a carousel format. It can be added to any page in your Shopify store.
- Verified Reviews Count Badge – This widget type shows the number of verified reviews on product pages, ensuring trust in buyers about the authenticity of customer reviews.
Another excellent feature of the Judge.me product reviews app is the ability to manage your reviews. It allows you to consolidate all product reviews in one place and keeps your customers engaged.
Start with curating the reviews online from various sources and websites, add them to the carousel, and display them on the website. Additional functionalities include the ability to reply to customers who left reviews or ask to update the reviews, especially if any negative reviews have been addressed.
With Judge.me, collecting reviews automatically saves you time and effort. You can generate unlimited review requests via email, and A/B test the review widgets to maximize sales conversions.
Once you have gathered the reviews, you can share them across various sales channels, including your product pages.
The Judge.me product reviews app costs $15/month, but a free plan is available.
Check out what Shopify merchants have to say about this app:
4. Fera
The Fera app is another of our recommended Shopify reviews apps that you must integrate into your store. A free plan is available, but three paid plans are available up to $99/month. All paid plans have a 14-day free trial, so you can test the features before fully committing to a long-term paid plan.
Fera reviews app takes advantage of customer-generated photos and videos on your website. Create visually attractive widgets that act as social proof to potential buyers who might be interested in the product you’re selling. Seeing other customers give positive feedback and showcase the products in use can drive conversions.
Take advantage of additional Fera tools, such as optimising product reviews for SEO. You can also add a verified badge to enhance the credibility of your customer reviews.
The best thing about the Fera widgets is that they can be shared across different platforms, including social media and other sales channels, such as Google Shopping and Search.
All widgets are customizable to fit your brand and align with your brand aesthetics. This tool also enables you to automatically send customer requests to ensure you have a steady stream of reviews to feature on your website.
Here is an overview of the Fera product reviews app features:
- Customizable review widgets
- Discount and cashback offers for reviews
- Show reviews on Google Search and Shopping for improved SEO
- Sync verified reviews from other platforms
Check out what other Shopify merchants have to say about this app:
5. Trustoo
Leverage customer feedback on your products to entice more potential buyers with the Trustoo store reviews app. It is one of the best Shopify review app options on the Shopify App Store, as it simplifies how you collect reviews and display them on your website.
This social proof app offers a fully customizable solution aligned with your brand, boosting your online reputation.
You can customize widgets for your Shopify reviews via a visual editing page. Therefore, it simplifies how you edit your Shopify reviews to attract customers’ attention, even if you don’t have experience making review widgets.
Since Trustoo supports multiple languages, this best Shopify review app is suitable for worldwide Shopify sellers. You can access unlimited translation and multi-language support, even with the customer support team.
Another valuable feature of the Trustoo review app is the ability to send automated review request emails to easily collect reviews that you can edit and display on your website. Importing Aliexpress reviews can be done 50 at a time, but there is an unlimited number of times you can import reviews.
Furthermore, you can share Shopify reviews from this app on social media. This helps boost organic traffic to your website, provides social proof, and fosters customer trust.
Regarding pricing, this Shopify product review app has a free plan available. The free plan gives you access to 50 order requests and the ability to show up to 6 reviews per product. Other plans are available, starting at $9.99/month and up to $99.99/month.
More savings are available if you choose the annual plan. Meanwhile, all paid plans have a 7-day free trial available.
Download this eBook to jump start your dream Shopify business today!Conclusion
Online businesses have no one-size-fits-all solution, especially in a competitive e-commerce landscape. At ZIK Analytics, we aim to equip business owners and dropshippers with tools that give them a competitive advantage. And we believe that these top-rated Shopify review apps will give you that edge over the competition.
Browse each product review app’s various features and pricing schemes to help assess what aligns with your business goals. Moreover, you can check the customer feedback to determine how these Shopify review apps can attract confidence in prospective buyers.
Build Trust-Ready Stores with Shopify AI Store Builder
Want your reviews to shine? The Shopify AI Store Builder helps you launch a store with pre-designed product pages optimized for star ratings, testimonials, and review widgets. Seamlessly integrate top-rated Shopify review apps while AI handles design, layout, and user flow—so customers trust what they see.
FAQs
Does Shopify allow reviews?
Yes. Shopify allows customer reviews on your store using third-party apps available on the Shopify App Store.
How do I allow reviews on Shopify?
Select the product for which you want to add reviews. Scroll down to the Product Reviews section and enable customer reviews. You can change the settings to require approval before publishing or to allow anonymous reviews.
What happened to Shopify reviews?
As of May 2024, Shopify reviews are no longer available. You must install a third-party app for product reviews.
Can you edit reviews on Shopify?
Yes. Go to the Reviews section to edit or delete a review.