A robust email marketing strategy could differentiate between a successful Shopify store and one that isn’t. Ensure your business belongs to the first category with the best Shopify email apps for 2025. While modern marketing tools are available to skyrocket your business to success, nothing beats email marketing for Shopify.
It’s the best way to keep your customers in the loop, and it does not hurt that Statista reports a 100% improvement rate on ROI for businesses engaged in email marketing campaigns in late 2023. Furthermore, businesses reported over $9.5 billion in email marketing revenue in 2024.
With these statistics, it’s no doubt why email marketing remains as online businesses’ preferred marketing method. If you’re ready to take your success to the next level, discover the top 10 email marketing apps for Shopify store owners in 2025.
TL;DR
Are you looking for the best Shopify email marketing app? This guide extensively looks at the best email marketing apps, such as Klaviyo, Omnisend, Privy, Yotpo, Avada, PushOwl, and more. Check out the comparative table for a quick overview of the features, pricing and customer reviews to help decide the right app for your Shopify business.
Comparison Table of Top Shopify Email Apps in 2025
Take note of the top email marketing apps on Shopify. This table provides a detailed look at the features, pricing, and reviews of these top 10 apps for business owners.
| App Name | Key Features | Pricing | Ratings | App Link |
| Klaviyo | Customer segmentation, Personalized email templates, SMS marketing campaigns | Free to install
$15/month $20/month | 4.7 out of 5 stars (3,131 reviews) | Klaviyo |
| Yotpo | Pre built workflows and templates, A/B testing, Drag-and-drop editor, Flexible pricing | Free to install
$19/month $59/month $199/month | 4.9 out of 5 stars (8,330 reviews) | Yotpo |
| Omnisend | Customizable email and SMS templates, Segmented emails, Social proof with customer reviews | Free to install
$16/month $59/month | 4.7 out of 5 stars (6,024 reviews) | Omnisend |
| Privy | Email and SMS automation, Pre built templates with drag-and-drop editor, Popups for email and SMS list | $12/month
$24/month $30/month $45/month | 4.6 out of 5 stars (24,923 reviews) | Privy |
| Avada | Automation workflows, Personalization and contacts segmentation, Newsletter campaigns, Capture leads with popups | Free
$16/month $47/month | 4.9 out of 5 stars (1,946 reviews) | Avada |
| ONE | AI-powered email and SMS marketing, A/B testing, Marketing automation | Free
$9/month 10-day free trial | 4.9 out of 5 stars (2,504 reviews) | ONE |
| Seguno | Built exclusively for Shopify, Pre-built templates with Canva editor, Customer segments, 24/7 support | Free to install
$35/month | 4.8 out of 5 stars (1,178 reviews) | Seguno |
| PushOwl | Email marketing and newsletters, Email segmentation, Targeted SMS marketing, Analytics | Free
$19/month $79/month | 4.9 out of 5 stars (3,072 reviews) | PushOwl |
| CM Commerce | Seamless Shopify integration, Customer profiles and segments, Branded email marketing | Free to install, but can upgrade to $9/month based on the subscriber number. | 4.7 out of 5 stars (1,156 reviews) | CM Commerce |
| Shopify Email | Free to install, Email templates for any event or holiday, AI-generated email headlines, Track results and conversions | Free for the first 10,000 emails, but $1/1000 emails monthly. | 4.6 out of 5 stars (2,211 reviews) | Shopify Email |
What is a Shopify Email Marketing App?
A Shopify email marketing app is a tool business owners use to create, manage, and send emails to the people on their email lists.
Using an app organizes your email marketing campaign tasks in one place. It also offers automation, which helps you reach thousands (if not millions) of customers with one click. This tool saves you time to focus on growing your email list and optimizing your Shopify online business. Meanwhile, the email marketing app does the rest of the job of creating branded emails, sending emails to various customer segments, and automating other email marketing activities.
Depending on the specific app used, some may offer additional features, such as tracking conversions on your emails and personalizing emails for better results.
5 Reasons Why Shopify Sellers and Dropshippers Must Use Email Marketing Apps
Email marketing apps for Shopify are beneficial for the following reasons.
1. Automation
Automation through marketing apps for email can be beneficial as it facilitates automated workflows as a business. Doing repetitive tasks, such as sending abandoned cart emails, order confirmations, shipping notifications, and other marketing emails, can take up a day’s work. Using a Shopify email app can do these tasks on automation, saving you precious time and using that time instead to grow your business.
In addition, automated workflows with Shopify email campaigns to your customers can ensure consistency in communication. Manually sending emails takes time, so these tasks often get pushed to the back burner. However, using automated email templates ensures you won’t forget to send those important emails and help foster customer relationships.
2. Segmentation
Creating multiple customer segments is a crucial part of success with Shopify email marketing. Using email marketing apps for Shopify store owners and dropshippers helps you succeed because it allows you to create targeted campaigns for specific customer segments. You can build campaigns around the customers’ purchase history, age, demographic, or other factors. Delivering content and offers suited to their interests increases engagement and conversion rates.
Moreover, customer segmentation in email marketing campaigns for Shopify boosts customer retention. You can foster customer loyalty and trust by providing relevant offers and recommendations. These benefits combine to maximize your ROI and minimize ineffective campaigns.
3. Increased Revenue
The ultimate benefit of using Shopify email apps is increasing your store’s revenue. The success of your email marketing campaign varies according to the specific apps you use and their corresponding features.
For example, some Shopify email apps offer abandoned cart recovery emails, which email customers with items left in their carts. This feature is excellent for optimizing sales since these customers have already shown interest in the product. Some apps also offer discounts to prompt customers to complete the purchase.
Effective email marketing campaigns also enhance the customer’s lifetime value. Nurturing customer relationships using targeted email campaigns boosts revenue and your store’s overall profitability by promoting repeat purchases.
4. Multi-Channel Marketing
Shopify merchants can benefit from the multi-channel marketing many Shopify email marketing apps offer. It is easier to create integrated customer engagement with various features, such as SMS marketing, push notifications, and social media ads. Combining these marketing channels into one campaign instead of creating various email campaigns streamlines workflow and optimizes reach.
In addition to a broader audience reach, you can guarantee consistent brand messaging across all platforms. Delivering consistent and synchronized campaigns increases brand recognition.
5. Detailed Analytics
Shopify email marketing apps offer detailed analytics and reporting to help track your online store performance regarding email campaigns. Gain insights into the email open rates and click-through rates. These apps track the performance of existing campaigns to refine and adjust your strategies for future email campaigns, ensuring better ROI.
Detailed Review of Top 10 Shopify Email Apps
These are the top 10 email marketing apps for Shopify online store owners and dropshippers.
1. Klaviyo
Klaviyo is among the most popular email marketing apps for Shopify, and rightfully so. This app enables you to create highly targeted,d and personalized emails that boost sales for your online store.
Nurturing customer relationships and brand loyalty is the secret to online success. This app makes integrations easy and connects customers across various channels like email and SMS. It is AI-powered, making obtaining customer data, such as purchase history and web activity, easier. You can leverage that data to create targeted email marketing campaigns that optimize conversion.
In addition, this tool makes it easy to create customer segments that streamline email messaging with email templates for various segments. And that’s not all; Klaviyo lets you track real-time revenue for each campaign, segment, or channel. Therefore, you can optimize the areas of your campaign that deliver results and fine-tune those that don’t.
Key Features:
- Omnichannel templates for various email campaigns and segments
- Personalized email templates and campaigns with customer data
- Works with the latest Shopify themes
- Support for SMS marketing campaigns
Pricing:
2. Yotpo Email Marketing & SMS
Engaging with customers is easy with the Yotpo email marketing & SMS app for Shopify. This app offers a simplified method for crafting effective marketing campaigns with over 300 email templates. You can customize these templates using a drag-and-drop editor with built-in Canva tools. Now, growing your brand and nurturing customer relationships with email and SMS marketing is easier than ever.
Once you set up pre built templates for your customer segments, you can use the tool to run the email marketing campaigns on autopilot. Automating the emails ensures you can save time without compromising on building customer relationships and optimizing your messaging. A/B testing is also possible with this tool, ensuring you can analyze results and adjust where necessary.
The bonus is that Yotpo offers flexible pricing and is free to install. Therefore, Shopify online store owners and dropshippers can choose the best plan for their budget.
Key Features:
- Pre built templates that are easily customizable
- Drag-and-drop editor for easy email campaign creation
- A/B testing to track email campaign results
- Free to install and flexible pricing
Pricing:
3. Omnisend
Omnisend is a marketing automation app available on the Shopify App Store that allows you to build robust email marketing campaigns. This app can be used for emails and SMS, allowing you to grow your email list and nurture customers’ lifetime value. Create beautiful and compelling emails with pre-built templates that are easily customizable to fit your brand.
Personalized emails are available with just a few clicks. Now, you can easily engage or convert customers with abandoned cart emails, welcome emails, or any other type of email to suit your business goals. If you need help setting up the automated workflows, you can reach the 24/7 customer support team.
Unfortunately, Omnisend currently only supports the English language. The good news is that it is free to install, and free users can still access comprehensive features, including reaching up to 250 customers in their email lists.
Key Features:
- Customizable email and SMS marketing templates
- No coding is needed when setting up marketing templates
- Segmented and personalized emails
- Social proof with product reviews from customers
Pricing:
4. Privy
Privy email and SMS marketing app for Shopify is a reliable solution for high-conversion email and SMS campaigns. Easily create email newsletters and automate your SMS campaigns with this easy-to-use app, allowing you to focus on growing your online store.
It features a drag-and-drop editor with a user friendly interface using pre built templates. You can also set up an effective SMS marketing campaign, especially after customers sign up for your list. This tool makes it easy to create sign-up pop-up forms to boost your email and SMS list.
With Privy, your email and SMS marketing campaigns can work round the clock, ensuring you can send timely messages to your customers.
Key Features:
- Email and SMS automation
- Pre built templates with an easy drag-and-drop editor
- Create pop-ups to grow your email and SMS list
- Multi-language support
Pricing:
5. Avada
Avada email marketing app is available for Shopify store owners who want to convert leads and build customer relationships. This all-in-tool lets you go beyond a powerful email marketing campaign, as you can also set up SMS, WhatsApp, and push notifications to your customer list.
Maintaining relationships with your customers and following up on them with automated workflows is easy. Thus, you can easily set up promotional emails, send weekly newsletters, or provide updates to them.
Segmentation is available with Avada, allowing you to send email and SMS messages that fit into each buyer’s journey and needs. A free plan is available, but premium plans are also offered to maximize campaign results.
Key Features:
- Email and SMS marketing
- Automation workflows
- Capture leads with popups
- Personalization and customer segmentation
Pricing:
6. ONE
ONE is an AI-powered email and SMS marketing assistant for Shopify store owners. It optimizes your existing customers to increase revenue by building relationships and enhancing the customer’s lifetime value.
This app simplifies scaling your business by automating email and SMS campaigns. You can set up campaigns for seasonal promotions, new customers, repeat buyers, or any customer segment. The app easily integrates with other marketing tools and apps, enabling seamless growth.
ONE email and SMS marketing app offers extensive language support and 24/7 customer assistance. Meanwhile, it is relatively affordable at $9/month for its premium plans with a 10-day free trial.
Key Features:
- AI-powered tools
- Automated email and SMS marketing campaigns
- A/B testing on coupon codes
- Free trial and free plan available
Pricing:
7. Seguno
Seguno is an email marketing app for Shopify that lets you manage your campaigns from your admin dashboard. It is the ultimate assistant for your online store, as you can access your segments, discount codes, and other helpful tools to create high-conversion emails. Since Seguno is built exclusively for Shopify, it features a user-friendly interface and works seamlessly on the platform.
It features a suite of pre-built email templates and a full-screen editor powered by Canva. The tool is protected against spam and ensures deliverability to your email list. You can access a helpful customer support team regardless of your shop size.
There is a free-to-install version of the Seguno email marketing app, but you can upgrade to a premium plan at $35/month.
Key Features:
- Built exclusively for Shopify
- Library of pre built templates with Canva-powered editor
- Customer segments and discount offers
- Access to 247 customer support team
Pricing:
8. PushOwl
PushOwl offers a complete email marketing solution for businesses that want to grow and nurture their email lists. In addition to email marketing features, PushOwl offers email popups, web notifications, and SMS marketing tools.
It is equipped with pre-set automated templates for email marketing, such as abandoned cart recovery, back-in-stock reminders, checkout alerts, sales and promotional emails, and more. The various email segments and extensive automated tools make it a powerhouse for growing your store revenue and retaining customers.
Aside from the free plan, PushOwl offers premium plans up to $79/month.
Key Features:
- Extensive email marketing and newsletter capabilities
- Vast email segmentation options for any campaign
- Targeted SMS marketing campaigns
- Advanced segmentation, customization, and analytics
Pricing:
9. CM Commerce
CM Commerce automates and grows email marketing for businesses. It’s among Shopify’s top 10 email marketing apps and seamlessly integrates with your online store.
Email marketing by CM Commerce syncs all customer and order data to create targeted customer segments. This feature allows you to create not just branded emails, but emails that address specific customer needs depending on where they are in the customer journey funnel.
Consistent and automated email messaging helps grow and retain your brand in your customers’ minds. Over time, consistent branded emails can increase your sales and conversion rates. This app is the only one on this list that is entirely free to install.
Key Features:
- Seamless Shopify integration
- Updated customer profiles and segments
- Branded email marketing
- Free to install
Pricing:
10. Shopify Email
Shopify Email is the platform’s email marketing app. Since this app is built for Shopify, you can rely on this will easily integrate into your online store to help create branded emails quickly.
Shopify Email makes creating sales-focused emails a breeze with its drag-and-drop email editor. It becomes easier to showcase your products, craft brand-focused messages, and increase conversions with each opened email. Aside from its pre-made templates, many automated tools make timing your branded emails to specific customer segments for maximum results and click-through rates.
However, this tool does not stop working once the emails are sent. It provides detailed analytics and reporting to help you optimize the results of future email campaigns.
Key Features:
- Email templates for any occasion or holidays
- Branded emails with customer segmentation
- AI-generated email headlines and copy
- Analytics and tracking results
Pricing:
Final Thoughts
Use the information in this detailed review to make informed decisions on the best Shopify email marketing apps. Each business is unique, with varying target audiences and goals. Look at the features, benefits, and pricing of these email marketing apps on Shopify to help you pick what’s right for your business needs and campaigns.
ZIK Analytics empowers business owners to utilize tools to gather sales and customer data that inform their marketing strategy. Whether you’re looking for a free-to-install or premium Shopify email app, you’ll have several options, so there is no need to settle. It gives you confidence when creating email marketing campaigns and devising the best strategies.
Build Smart Campaigns with Shopify AI Store Builder
Email marketing works best when built on a smart, optimized store. With the Shopify AI Store Builder, you can launch a professional storefront designed for conversions—then integrate the best Shopify Email Apps to drive repeat sales. From Klaviyo to Omnisend, combine powerful campaigns with a store layout that keeps customers clicking.