82 Most Important E-Commerce Statistics for 2025

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Are you running an e-commerce business or thinking about starting one? You’ve come to the right place.

We’ve compiled a list of the most important e-commerce statistics that are reshaping online retail.

Scroll through the full list or jump to a section to learn how e-commerce is evolving and what trends matter most.

Key e-Commerce Statistics in 2025

More than 2.7 billion people shop online, which is over one-third of the global population.
Mobile commerce drives over 60% of all ecommerce transactions worldwide.
China leads globally in ecommerce, generating more than $3 trillion in annual online sales.
Shopify powers over 4.8 million stores and handles over $500 billion in total sales volume.
WooCommerce and Shopify together account for nearly 50% of all ecommerce stores.
Buy Now, Pay Later (BNPL) services drove $133 billion in spending in the U.S. alone.
Email marketing drives up to 20% of ecommerce traffic, with cart recovery emails converting up to 12%.
Digital wallets are used in nearly half of all ecommerce checkouts.
Consumer electronics is the highest-spending category, with $988 billion in annual online sales.
Cart abandonment rates hover near 70%, mostly due to unexpected fees, forced signups, or slow delivery.

eCommerce Statistics by Platform

Shopify powers over 4.8 million online stores globally.
WooCommerce and Shopify together account for nearly 50% of the world’s ecommerce platforms.
37.5% of ecommerce websites using hosted platforms run on Shopify.
Amazon holds 37.6% of the total ecommerce market share in the U.S.

Walmart is the second-largest ecommerce platform in the U.S. by market share (6.4%).
TikTok Shop and Instagram Shopping are emerging as active commerce platforms, especially among Gen Z.
The average Shopify store uses 6 apps, while Shopify Plus stores may use over 15.
Shop Pay offers checkout speeds up to 4x faster than standard payment options.

eCommerce Statistics by Industry

B2B ecommerce is valued at over $32 trillion and is expected to hit $36 trillion by next year.
Consumer electronics lead ecommerce spending at $988.4 billion.

Fashion follows closely with $904.5 billion in global ecommerce sales.
Food and beverages account for $708.8 billion in ecommerce spending.
The beauty and personal care industry brings in $169.6 billion in online sales.
Furniture ecommerce sales reach $220.1 billion globally.
Subscription ecommerce is projected to surpass $450 billion in value.
Mobile commerce (m-commerce) accounts for 60%+ of global ecommerce transactions.

eCommerce Statistics by Country

China is the largest ecommerce market in the world, generating over $3 trillion in annual sales.

The United States follows with more than $1.2 trillion in ecommerce revenue.
The United Kingdom generates around $246 billion in ecommerce sales, making it the largest in Europe.
Japan’s ecommerce market brings in about $169 billion annually.
India’s ecommerce market is worth over $83 billion and growing rapidly.
Mexico, Vietnam, and the Philippines are among the fastest-growing ecommerce markets by annual growth rate.
South Korea, Indonesia, and the UK each have more than 30 percent ecommerce penetration.
Canada, Germany, and France each generate over $60 billion in ecommerce revenue yearly

eCommerce Statistics by Category

Apparel is the most popular ecommerce category by store count, making up over 18 percent of all stores.
Home and garden accounts for nearly 12 percent of ecommerce stores globally.
Food and drink stores make up 8.5 percent of all ecommerce stores.
Arts and entertainment leads all categories in monthly sales, totaling over $3 trillion.

Consumer electronics is the highest-spending ecommerce category, with $988 billion in global sales.
Fashion ranks second in spending, with $904 billion in ecommerce sales.
Beauty and personal care brings in $169 billion annually through online shopping.
Subscription ecommerce is projected to reach $450 billion in market value.

eCommerce Traffic and Device Statistics

Most online shopping happens on phones now, with over 74% of traffic coming from mobile.
More than 60% of online orders are placed using a phone.
Tablets have the highest ecommerce conversion rate at 3.1 percent, followed by desktops at 2.8 percent.

ecommerce statistics by traffic and device

In countries like the US, China, and India, phones are the most common way to shop online.
Digital wallets are used in nearly half of all online checkouts.
Retail m-commerce sales are projected to exceed $2.5 trillion this year

eCommerce Consumer Behavior Statistics

More than 2.7 billion people shop online, which means about one in three people around the world buy things over the internet.
Around 8 out of 10 shoppers do some research online before they decide to buy.
Over half of online shoppers are open to buying from international stores.
75 percent of online purchases are repeat purchases.
34 percent of global shoppers buy online at least once a week.
Nearly 70% of shopping carts get abandoned before checkout, usually because of extra fees, slow shipping, or forced account signups.
54 percent of shoppers consider sustainable packaging in their purchase decisions.
About 99% of customers read reviews before purchasing, and nearly all of them check for negative ones too.

Shoppers view an average of 25 to 32 product pages before making a decision in categories like fashion and groceries.

eCommerce Statistics by Conversion and Checkout

The average ecommerce conversion rate is around 2%, varying by device and industry.
Tablet users convert at a higher rate (3.1%) than desktop (2.8%) and mobile (2.3%).
Stores with a three-step or shorter checkout process see lower cart abandonment.
22% of users drop off during checkout if it’s too long or complicated.

Nearly 50% of online purchases are made using digital wallets.
Buy Now, Pay Later transactions reached $133 billion in the U.S. last year.
Mobile checkout now accounts for nearly 74% of all ecommerce traffic.
Stores using Shop Pay can see checkout speeds up to 4x faster than standard options.

eCommerce Statistics by Social and Mobile Shopping

Over 60% of all ecommerce transactions happen on mobile devices.
74% of ecommerce traffic comes from mobile, but conversion rates are still slightly lower than desktop.
In the U.S., over 96 million people shop through social media platforms.
Stores with an active social media presence see 32% more sales on average.

Facebook is the top platform for social shopping, with 50.7% of buyers making purchases there.
Instagram follows with 47.4%, while TikTok is growing fast, especially among Gen Z.
Video content on social media leads to significantly higher engagement and conversions.

eCommerce Statistics on Email and Retention

Email marketing drives up to 20% of total ecommerce traffic for many stores.
Cart abandonment emails have open rates around 45% and recover between 5% to 12% of lost sales.
Welcome emails are opened by nearly 69% of recipients, making them the highest-performing email type.
Over 60% of online shoppers say they’ve made a purchase from a brand email.

49% of shoppers want to receive promotional emails from their favorite brands every week.
Personalized emails see 50% higher open rates than generic ones.
Loyalty programs and email flows help drive 41% of total revenue in established ecommerce stores.

eCommerce Statistics on Fraud and Trust

Online payment fraud caused $48 billion in losses globally in the last year.
North America loses around 2.4% of ecommerce revenue to fraud each year.
Latin America sees the highest fraud-related losses, averaging 4.2% of total ecommerce sales.
99% of online shoppers check reviews before making a purchase, and 96% specifically look for negative ones.

About 70 percent of consumers are okay with brands using their data, as long as it’s done responsibly.
Only 33% of customers believe brands use their data ethically, while 42% feel their data is being exploited.

eCommerce Statistics on Shipping and Fulfillment

84% of online shoppers say clear delivery timelines influence whether they complete a purchase.
Most customers expect standard delivery to arrive within 7 to 10 business days.
Stores using local fulfillment centers see up to 50% fewer complaints from repeat buyers.
Return rates for ecommerce stores typically fall between 5% and 8%.
USPS is the most commonly used shipping carrier for Shopify merchants.
Free shipping remains the top purchase driver for 50.6% of global shoppers.

ecommerce statistics on shipping and fullfillment

33.2% of shoppers say easy returns make them more likely to buy again.