Every online entrepreneur is seeking ways to boost their store revenue.
There are two ways to effectively do that:
1) bring in as many customers to your online store, and 2) get your existing customers to maximize their spending per purchase. Aside from Shopify cross selling, another approach that works best is to create and sell product bundles.
Selling bundles is an effective strategy to maximize sales while also moving stagnant inventory of products.
I’ve tried various marketing strategies, and I can say that creating my own bundles proved to be among the most profitable. However, you cannot just sell bundles and expect sales to overflow. Tracking which bundles work best with the Shopify sales tracker can help you refine your offers and double down on the combinations that customers actually buy.
There is a strategy behind selling a product bundle that would convince your customers to buy it!
If you’re ready to add this game-changing strategy to boost your store’s sales, you’ve come to the right place.
This guide details how to sell bundles on Shopify and the best strategies to sell bundles so you can hit your sales target sooner!
Key Takeaways
- Product bundling is when you bundle products that are related to each other or used together and offer them at a discounted price to increase sales.
- There are different types of product bundles, and it will depend on your revenue goals and products.
- Naming and pricing your product bundles are crucial to the success of your offer.
- Implement one or two product bundle strategies to determine what works best.
- The benefits of selling Shopify bundles include increasing a customer’s order value, promoting customer loyalty, reducing marketing costs, and clearing product inventory.
Insight into The Power of Product Bundling
Product bundling is when you bundle multiple products and sell them for a discounted price.
It works like a package deal that helps your existing customers save money when buying product bundles instead of purchasing them individually. Therefore, it makes logical sense for them to consider buying the bundle offers.
Why does product bundling work?
It’s simple. The customers see the perceived value offered by the created product bundles and the convenience of not having to purchase the products they need separately.
Customers are more likely to purchase product bundles because they can get the solution they need for a problem with one purchase. It presents an opportunity to showcase related products or products that consumers would use together.
Product bundling works because most customers won’t even think of buying the other products had they not been presented with the bundle offers, which automatically increases their average order value.
Let’s take a skincare brand for example. This product bundle consists of skincare products for oily and acne prone skin.
The product bundle contains four products: a purifying cleanser, a hydrating toning gel, a balancing day lotion, and a balancing night gel. These bundled products must be used together as part of a routine for oily and acne prone skin.
For a customer who has this skin type, they might be interested in purchasing these individual products.
The store owner highlights that the bundle offers a 25% discount in the overall cost as compared to buying the products individually. Therefore, it showcases how to create a bundled product correctly.
Product bundling is about showcasing the practicality of the entire purchase: saving money and convenience in shopping for the products that a customer might need.
There are various types of product bundle offers, so I encourage you to explore them to find the right fit for your products and your revenue goals.
Types of Product Bundles
Product bundles are an effective way to increase the value of an average order per customer.
This package deal is a tactic that you can employ all year round to entice customers to buy more products and increase sales, but they are especially common during certain holidays.
You can explore the three types of product bundles to maximize their advantage.
1. Pure Bundling
Pure bundling is a unique strategy when selling bundles because it includes a product that is available only through that bundle. It means that customers won’t be able to purchase the product separately from an online store.
Pure bundling works to entice customers to buy because of the allure of having access to that product.
For pure bundling to work, you must establish the perceived value of the product on offer within the bundle and capitalize on it to encourage customers to purchase.
2. Mixed Bundling
Mixed bundling is when you combine two products typically sold separately, but bundling them together for a discounted price.
For mixed bundling offers to work, you can bundle products consisting of complementary products. It means that customers will likely purchase each product separately. When you use product bundling, it increases the perceived value and incentivize customers with a discount.
So, it helps boost revenue because while some customers might initially consider buying one product, this bundle type entice visitors to purchase the product due to the discount offered by this package deal.
This ColourPop lip bundle is a perfectly example of this bundle type. Each bundle is sold for $12 and it comes with a lip pencil and an ultra glossy lip gloss product.
If customers were to purchase each product separately, it would bring the total value to $16. Buying the product bundle is incentivizing customers by helping them save $4.
3. Price Bundling
The price product bundle is another type of product bundling offer that helps your business generate more revenue. This type of product bundle offers a discount but only under certain circumstances, such as customers must buy a certain product to enjoy the discounted price.
Bogo deals, or buy-one-get-one offers, are a good example of offering bundled items at a discounted price. It also involves combo products. It depends on the online store owner to define the terms of this product bundle offer.
Aside from offering BOGO deals, you can also include a “free gift” on the bundled items to offer a valuable shopping experience to your target audience.
To make this bundling strategy work, you must offer a product of value so customers would feel like they are getting a good deal out of the offer, even if their average order value increases.
A well-executed bundling strategy helps a customer feel good about their purchase, even if they are not necessarily saving money on the purchase.
Here is an example of how to use this bundling strategy for your online store.
This product bundle offers a 50% off on the second item if you purchase them together. Offering volume discounts is a foolproof strategy to get customers to increase their average order value and move stagnant inventory.
4. Mix and Match Bundles
The build your own bundles strategy is another bundle type that you can offer within your online store. If you want to get rid of slow moving inventory, or get more revenue, this bundle offer could be what you’re looking for!
It offers your customers the chance to create bundles with products from your store. It allows shoppers to create bundles with their own selection of goods.
Some retail experts argue against this method of product bundling as it might seem contradictory to the idea of raising product awareness.
However, giving your site visitors the opportunity to explore products within your store increases product discovery, while also limiting their options within select products that are allowed for them to create their own bundles.
You can combine mix and match bundles strategy with fixed bundles, giving your customers more options.
5. Frequently Bought Together
This bundle type uses data insights to help you offer product bundles with products that your customers buy together.
When you see data of how certain products are purchased together, you can leverage that offer a valuable shopping experience to your customers by offering them convenience and potential for saving money when they purchase those products as a bundle.
Make sure to include a Shopify widget named “Frequently Bought Together” to help sway your customers’ buying decision toward adding more products to their cart.
Benefits of Selling Bundles on Shopify
Enjoy the following benefits with a properly planned and executed product bundling strategy.
- Increase average order value – As the perceived value in your products and the convenience to customers increase, they will likely add more products to their cart.
- Focus on savings and value – When value rises to the forefront, customers become less focused on the price of your product bundles. It becomes easier to upsell to customers and offer them a higher priced product bundle perceived as more valuable or with a promise of a ‘gift.’
- Improved inventory management – Product bundling is a strategic way to move your inventory, ensuring that you never have an excess of certain products. Offering discounts and sell bundles improve a product’s visibility and increase the likelihood of a sale.
- Cross selling opportunities – Creating and selling bundles enable your customers to discover products they never might have tried before. It exposes your customers to your expensive product offerings.
- Boost customer loyalty – When you sell bundles, you create the opportunity to nurture your relationship with customers. You give them a chance to try out more products and enhance their shopping experience by offering them a deal. In addition, offering them products they might like gives them more reasons to go back to your store.
- Reduced marketing and distribution costs – Instead of investing on promoting the products individually, you can advertise the products as a bundle, allowing you to target more potential buyers for the same marketing effort and cost.
Creating Your Product Bundling Strategy
What is the best strategy to bundle products and boost revenue? Here are key principles to take note of when you create product bundles.
Choose What Products to Bundle
You must first set a goal before you design your product bundles. It ensures that your product selection aligns with that goal. The bundle type will also be an important part of your decision.
If you choose to offer volume discounts through product bundles, the goal is to improve inventory management and eliminate slow-moving items. You can choose to apply this product bundle offer to a select line or to the entire store.
Pick the slowest moving products or categories to encourage customers to buy and boost sales.
Another approach is to offer a quantity discount. This bundle type aims to sell multiple products for the same product or product line. This strategy works best on items that need to be replenished.
For example, this hair care bundle is a strategy for product bundles because customers will be using the entire hair care set and they will be consumed over time, so they are more likely to purchase the product bundle again.
When choosing the product bundles to offer in your store, make sure to leverage data. Use data insights from your Shopify admin dashboard to identify your best selling products and the slow moving products.
Depending on your goals, you can what products to include when you create bundles. It shows you what products are commonly bought together, or those complementary products that your target audience would find useful.
In this example, the store recommends these products along with those included in the bundle. You can use this data insight to indicate a potential to create a product bundle using these products.
Take advantage of these cross selling opportunities to increase average order value.
Depending on which bundle type you employ for your Shopify business, don’t overdo it. Pick one or two strategies that work.
Assess the data insights and make an informed decision on which bundle offers to keep and which ones to drop.
Pricing Your Product Bundles
Pricing is the most critical aspect of creating product bundles on your website. It seems straightforward but you want to ensure that when you offer volume discounts, you are not losing money.
The straightforward approach to pricing product bundles is to calculate the gross margin for each product in the bundle. You can subtract the cost of goods sold from the total selling price.
This number will serve as your baseline for pricing your product bundles.
If your profit margin is 50% or higher, you can offer volume discounts of up to 20%. But if your profit margin is less than 50%, you must be more conservative when offering product bundles at a discounted price. Stick to the 5-10% range in your discount offers.
It’s a good practice to test your discount offers to see which one works best and brings more revenue.
Naming Your Product Bundle
Draw attention to your bundle offers by naming your product bundles!
The idea is to encourage customers to look into the product bundles and explore their benefits to them. As you know, first impressions last so you have to capture their attention with an attractive product bundle name.
There is no need to get fancy with naming your product bundles. Take this cosmetic bundle from Kylie Cosmetics as an example.
The “No Makeup, Makeup Bundle” draws attention to the consumers because it tells them exactly what products they can find within the bundle.
It already captures the target audience for these products, ensuring that those looking for makeup products to achieve the “no makeup” look can find this bundle a good package deal.
Another strategy is to use a Shopify product bundle app. You can find one in the Shopify app store that would help you generate bundles for your store and calculate the pricing so you can determine how much discount you can offer while maintaining a healthy profit margin.
Shopify Bundles is a free product bundle app that enhances your product curation and discount generation to boost your average order value.
You can choose between fixed bundles and multiple product bundles, depending on your products and your target audience. It’s so easy to use, and you won’t need any coding to create bundles.
You can also find a third-party product bundle app if you would like to explore other features to match your revenue goals.
How to Sell Bundles on Shopify
So, you’ve created your product bundles? It’s time to start selling them!
You can offer your product bundles on your online store using any of the following methods.
1. Showcase Your Product Bundles on the Homepage
Make your product bundles as visible on your store’s homepage as possible.
Let your customers know about the volume discounts on offer as soon as they enter your website. It is especially true when your product bundle offers a discount or value that you don’t want your customers to miss!
You must prominently display how much your customers can save for each product bundle, incentivizing customers to make that purchase.
One example is shown by this Australian online beauty retailer, wherein they are offering a bundle of winter self-care essentials products. The value of the product bundle is clearly shown, and the free gift offer for buying the bundle.
It is clearly shown on the home page for their customers to see when visiting their website.
Another online beauty retailer has a dedicated Offers page wherein they display their discount and bundle offers, making it convenient for their customers to find product bundles and deals in one convenient location.
2. Create Gift Guides
Product bundles are an excellent way to increase the average order value for your store as they feature complementary products that your customers buy together.
You can take advantage of these product bundles for creating gift guides, which gives your customers more reason to buy as they can purchase them for others as gifts. At the same time, the bundles come in beautiful packaging that makes them perfect for gifting opportunities.
If you create gift guides, make sure to share them across different platforms to increase the visibility of your bundled items. You can showcase the product bundle in your email newsletter, on social media accounts, and on your website.
If you share product bundles as gift guides on social media, create shoppable links to make it easier for your customers to purchase products from your online sales channels.
3. Offer Bundle at Checkout
A smart selling strategy for product bundles is to showcase them at checkout. Like cross-selling, you can create a sense of urgency among your customers, giving them last-minute options to add bundled products to your cart before you check out.
It helps to improve your customers’ shopping cart experience while boosting your average order value. Many customers would respond to the impulse of buying these product bundles at checkout to save on the shipping costs.
Final Thoughts: How to Sell Bundles on Shopify
Product bundles are a powerful tool you can employ on your Shopify store if you want to boost revenue!
Use the strategies and tips shared here to guide your decision when building the ideal product bundle strategy that promotes product awareness and eliminates stagnant inventory. You can also get creative by using these product bundles for gift-giving occasions.
As with any Shopify marketing strategy, monitor your sales and the performance of your current strategies. It will help refine your current marketing strategies and assess your product offerings to meet your customers’ needs and buying behavior.
Launch a Shopify Store Built for Bundling
Ready to implement your product bundling strategy? Use ZIK’s Shopify AI store builder to launch a Shopify store preloaded with best-selling products that work perfectly as bundles. The AI picks your niche, designs your homepage, and connects your store to tools that help you build high-converting offers. From layout to product curation, your bundle-ready store is just minutes away.
Frequently Asked Questions on How to Sell Bundles on Shopify
Here are some frequently asked questions on selling bundles on Shopify:
How to sell a bundle on Shopify?
To sell a bundle on Shopify, you can manually create a new product listing that combines multiple items, set a bundle price, and manage stock accordingly. For automation, use apps like Bundler, PickyStory, or Bold Bundles, which sync inventory and offer mix-and-match options.
How do bundles work on Shopify?
Bundles on Shopify let you sell multiple products together at a set price or discount. You can create them manually as one product listing or use bundle apps to sync inventory, offer mix-and-match options, and track stock across individual items included in the bundle.
What sells well on Shopify?
Products that sell well on Shopify include clothing, beauty and skincare, health and wellness, home goods, and pet supplies. These categories perform strongly due to high demand and repeat purchases. Trending items like eco-friendly products and fitness gear also see consistent growth and profitability.
How do you sell bundles?
You can sell bundles by grouping multiple products into one listing at a combined price, either manually in Shopify or through bundle apps like Bundler or PickyStory. Bundles work well for upselling, offering discounts, and increasing average order value while keeping inventory synced.
What is the best bundle app for Shopify?
The best bundle app depends on your needs, but some standouts are Bundler – Product Bundles (simple setup, free plan, great for growing stores) and Unlimited Bundles & Discounts by Revy (rich features like mix-and-match, BOGO, good discount flexibility).
Do bundles increase sales?
Yes, bundles can increase sales by boosting average order value, encouraging customers to buy more items at once, and creating perceived savings. They also help move slower-selling products when paired with popular ones, while offering convenience that often leads to higher customer satisfaction.
How to buy bundles for other people?
To buy bundles for others on Shopify, simply add the bundle product to your cart, enter the recipient’s shipping details at checkout, and complete payment. Some stores also offer gift options or notes during checkout, making it easy to send bundles directly as presents.
What is the bundle limit on Shopify?
Shopify currently allows up to 30 products in a fixed bundle using the Shopify Bundles app or via the Admin API. Also, bundles (and products in general) are limited to 100 variants per product under the standard variant limit. There’s a newer update (“Winter ’24 Editions”) increasing the product variant limit from 100 to 2,048 for certain apps and stores, which may ease variant constraints for bundles.