📚 What This Video Covers

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1️⃣ POD Basics & Flow

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Goal: Sell your own designs without holding inventory.

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• Shopify storefront → Printify auto-fulfills (printing, packing, and shipping under your brand).
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• Works for t-shirts, mugs, phone cases, posters, bottles, and more.
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2️⃣ Set Up: Shopify + Printify

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Goal: Connect and automate fulfillment.

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• Open Shopify → Install Printify → Click Add a new store → Shopify → Connect myshopify.com domain.
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• Once connected, Printify appears under Apps in your Shopify dashboard.
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✅ Pro Tip: Use your original myshopify.com domain if your custom one fails during connection.

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3️⃣ Research: What to Design & Sell (Data-Driven)
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Goal: Focus on products and designs that already sell.
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• 🔍 ZIK Store Finder: Filter for Print on Demand to discover high-revenue POD stores.

• Review store apps (to identify providers).
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• Check their social and ad activity to understand what drives sales.
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• 💡 ZIK Product Explorer: Enter niche keywords (e.g., “yoga”) → Filter Print on Demand → See top-selling POD items.
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✅ Pro Tip:

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✔ Check store revenue before replicating ideas.

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✔ Focus on products priced between $25–$45 for strong conversion and profit balance.

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4️⃣ Design Fast (Canva) with the Right Specs

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Goal: Create high-quality designs even if you’re not a designer.

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• In Printify → choose product → note print area size (e.g., 4500×5100 px).
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• In Canva → create a custom-size canvas using that print area.
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• Build simple, bold artwork (like a mascot or symbol + text).
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• Export as PNG with transparent background for best print quality.
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• Upload the design to Printify and preview mockups on real models.
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✅ Pro Tips:
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✔ Use Canva Pro for higher export resolution and transparent background.
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✔ Keep colors simple and avoid too many effects for cleaner prints.
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5️⃣ Choose Print Provider, Price, and Publish
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Goal: Maintain profit and quality while offering variety.
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• Compare providers for price, color range, size options, and shipping costs.
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• Pick “Best Seller” providers with reliable fulfillment records.
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• Price for profit:

• 💲 3× cost if using paid ads
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• 💲 2–2.5× cost for organic traffic
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• Publish to Shopify and organize under collections (e.g., Best Sellers).
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✅ Pro Tips:

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✔ Offer “Free Shipping” to simplify checkout and boost conversions.
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✔ Only show in-stock variants to keep buyers confident.
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6️⃣ Market Smarter (Not Harder)
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Goal: Learn from proven ads and store strategies.
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• In ZIK + Meta Ads Library: study longest-running active ads in your niche.
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• Analyze:

• Offer style (e.g., Buy 1 Get 1 Free)
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• Creative type (video vs. image)

• Platform usage (Facebook, Instagram, Messenger)

• Use EU Transparency Data to understand gender, age, and location targeting.

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✅ Pro Tips:

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✔ Start by targeting the top audience segment from long-running ads.

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✔ Test 1–2 winning designs across multiple products (like mugs + tees).

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✔ Use Pinterest for organic reach—it’s a strong channel for POD niches like home décor and fashion.

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