📚 What This Video Covers
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1. Pick a One-Product Winner (Before Opening Shopify)
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   Goal: Find a product with real demand and long shelf-life.
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• Criteria: passion fit, solves a problem, WOW factor, hard to find retail, FB-ads compliant, safe to ship, 3× supplier price, ~70% margin.
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• Price tip for beginners: target ≤$30 selling price to validate faster.
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‍Pro Tip: Validate that multiple stores sell it well—don’t rely on a single store.

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2. Validate With ZIK (Data, Not Guesswork)
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   Goal: Prove demand and revenue.
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• Store Finder: Filter for One Product Store + min. $30k revenue to spot viable niches.
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• Product Explorer: Filter Dropshipping + One Product Store + min. $30k revenue to surface items directly.
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• Click the Spy icon → Store Sales Tracker for sales estimates, top products, apps, theme, channels.
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3. Source & Margin Check (Item Finder)
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   Goal: Confirm profit and supplier quality.
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• Click Item Finder → get exact/similar AliExpress/Alibaba matches.
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• Compare supplier price, Shopify fee, ROI, margin; review seller rating + product rating.
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‍Pro Tip: Order a sample for one-product stores to QC before scaling.
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4. Borrow What Works: Social + Ads
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   Goal: Short-cut your marketing plan.
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• In Sales Tracker, review Social Channels (e.g., Pinterest/IG) and Ads Channels (Meta).
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• In Meta Ads Library: study oldest active ads (offers, creatives, placements, copy).
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  Pro Tip: Start with the top performing platforms and offers you observe (e.g., BOGO, free shipping).
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5. Match the UX: Theme Detection
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   Goal: Use a proven layout for your product type.
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• Use ZIK Theme Detector to identify a competitor’s Shopify theme (e.g., Motion, Dawn, Impact).
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• Install via Shopify Theme Store or upload ZIP; then customize.
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6. Build the Store (Step-by-Step)
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   Goal: Launch a clean, conversion-ready one-product site.
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• Open Shopify account (use current trial); buy a .com domain.
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• Add product: clear title, unique description (rewrite with AI), images/GIFs, variants, realistic compare-at price.
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• Pricing: aim for ~3× sourcing cost (ads) or 2–2.5× (organic).
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• SEO: page title, meta description, URL handle include primary keyword.
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• Policies: generate & link in footer.
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• Design: hero banner + single CTA to product, trust badges, GIF demo, email capture.
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• Logo: simple, brand-aligned (Canva works).
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7. Social Proof & Reviews
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   Goal: Boost trust fast.
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• Install a reviews app (e.g., Kudosi / Ali Reviews) and import initial AliExpress reviews (then expand).
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8. Settings That Matter
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   Goal: Smooth ops from day one.
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• Shipping: create profile (free US shipping recommended; set other zones as needed).
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• Payments: enable Shopify Payments (or best available provider).
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• Preferences: add homepage title/meta/social image; remove password.
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• Navigation: simplify to Home + Product + Contact (no Catalog for one-product).
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• Add essential pages (About, FAQ).
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• Test checkout end-to-end, then refund.
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9. Retention & Promotions
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   Goal: Capture lost revenue and nurture buyers.
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• Enable Abandoned Checkout flow (Shopify Email/Klaviyo/Omnisend).
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• Send seasonal/newsletter campaigns; create discount codes.
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