One Product Shopify Store: Strategies for Success

The rise of ecommerce has created a paradoxical dilemma for consumers. Shopping for an item means consumers can access thousands of products with a touch of a fingertip.

Options are great because they enable potential customers to find the products they want at the best value. Unfortunately, too many options can overwhelm and confuse customers.

The solution? A one product Shopify store!

Many sellers have succeeded with one product store, but is it a sustainable business idea?

Can you succeed with a one product store?

I shared your doubts when I first heard about it, something that I’ve only known recently after years of online selling experience. But when I dived into the numbers and sales, I was surprised at what I discovered and the potential to make huge profits and a steady income stream!

I know what you’re thinking: how do you choose a product for a single product store?

Lucky for you, in this guide, I will show you one product Shopify store examples that you can emulate or learn essential business strategies from these successful single product stores that have proven to work.

You’ll also find tips on how to validate product ideas for a one product Shopify store. Having one product is challenging, but the right product can unlock more sales.

Let’s get started!

Understanding Product Trend

The most important consideration when choosing what to sell for your one product store is to analyze the trend.

Is this product talked about on social media? Does this product offer many benefits? Are there features that make people curious or excited to try it?

Finding a product that can elicit emotions and reactions from your target audience is a good thing. Capturing people’s attention is a good start if you choose a product to sell in your one product Shopify store.

Among the best one product Shopify store examples is the website Ice-tub.com. Based on the website name, it leaves no room for guessing what this one product store offers: an ice tub.

The one product Shopify store sells a product that went viral online and on social media a few years ago. While this product seems trendy, it has been around for much longer than when it went viral on social media.

The ice tub product is based on cold plunge therapy. It is a famous method for post-workout recovery that exposes the human body to cold (or icy) water for a certain period.

The exposure to cold water reportedly aids in the human body’s recovery, unlocking the healing benefits of cold water therapy. This product is more than a fad; it is a legitimate recovery procedure for professional athletes.

However, it became popular recently because of its unique approach and the curiosity it generated about its ability to heal the body. And yet, this is not a fad because there is a scientific basis behind this product.

In addition to its popularity on social media, you can validate the demand for the product by searching the keyword “ice tub” on Google Trends.

The graph shows a growing interest within the past five years when I input the search term “ice tub” on Google Trends for US data.

The trend has also been consistently high within the US for the past year and in the past 30 days.

The same trend is also reflected in the worldwide search for “ice tub” on Google Trends.

It is a good indicator for anyone considering this product for their one product Shopify stores. The search term’s popularity indicates the high interest level among consumers who could be potential customers for your Shopify store.

The graph shows an upward trend, which is also a sign that the trend will remain high for a long time.

The combination of its ability to generate attention from the target audience and the product’s proven benefits makes it a successful choice for a single product store. It’s no surprise that the website Ice-Tub.com has had much success.

This product is simple and easy to use. It requires no technical knowledge or complicated setup process. Once the customer receives the product, they can use it immediately if they have water and ice.

Components of a Successful One Product Shopify Store

Still using the same example, I will break down the elements that make this store successful. This will give you an idea of how to choose your products for the one-product store and how to build your online store for success.

Let’s look closer at this Shopify store to understand better why it works.

Make the Product Visible on the Home Page

If you’re only selling one product in your ecommerce business, you have to make it the “star” of your Shopify store. Your target audience must instantly know what you sell in a Shopify store.

The website Ice-Tub.com has executed this perfectly. When you open their website, the home page shows you immediately what the product they are selling and how to use it.

The main home page image shows a woman using an ice tub filled with cold water. It is a simple image but effectively conveys the message about the product and how to use it. There is no need for lengthy text because the image adequately replaces it.

The brand’s logo is also visible, which helps build a strong brand identity.

Another reason this Shopify store is successful is its ability to showcase the different ways of using the product. It focuses on the experience, not just the product. Conveying the experience to your target audience is critical in a one product Shopify store.

It allows you to price the product higher because your target audience sees more value in it than what they would be willing to pay for its face value. Consider that tip when you market products for your one-product Shopify store.

Customer Reviews

Another crucial element on this Shopify store example’s home page that you should incorporate into your own online store is customer reviews. These real reviews from customers add credibility to your product.

Social proof is a powerful tool, especially in this ecommerce era. Showcasing product reviews from verified customers boosts potential customers and their confidence in your Shopify store. Thus, they are more likely to buy your product, knowing that other buyers have had a positive experience with your ecommerce business.

A buyer’s trust is essential when selling a higher-priced item. Buyers want to ensure they are getting value for their hard-earned money.

Product Comparison

One aspect that this Shopify store example has succeeded in doing is adding a product comparison. The best one product Shopify store examples are able to show confidence in what their product offers compared to other brands.

Providing a head-to-head comparison highlights the benefits of choosing your product versus similar products online.

Whether offering the product at an affordable price or better quality with superior materials, discover what your product excels at and showcase that.

Product Page

It’s time to move on to the product page. You must have the necessary elements here to ensure that your potential customers will complete the purchase.

Ensure you have a detailed description, supporting images for the product, and additional information, such as the shipping and guarantees.

The Ice Tub product is listed for $132, but the website offers free shipping. This offer adds to the perception of the product’s value because it means buyers won’t have to pay extra to have the items shipped to their address.

Using ZIK Analytics’ Shopify Sales Tracker

The one product Shopify store example has provided us with an overview of what it takes to succeed in selling one product on your Shopify store.

If you want to build your own one product store offering a similar product or something else, using our Shopify tools are crucial. Our product research tool offers a Shopify sales tracker, which you can use to analyze sales data and other valuable insights about a Shopify store’s performance.

It helps you make data-driven decisions, especially when validating product ideas for a one product store.

The Shopify Store Sales Tracker is a game-changing tool for gaining a strategic advantage when setting up your single product store. It provides a full analysis of a Shopify store or competitor, allowing you to access hidden data that you won’t find on Shopify.

Using the Shopify Sales Tracker is easy. First, copy the website URL and paste it onto the search tab on the Sales Tracker page.

Now, you can see the essential store statistics that will give you an overview of the Shopify store’s performance. The most important data to look for here are the estimated sales and revenue. These two numbers indicate whether the product is profitable or if there is sufficient demand.

For a one product store, 1,398 units were sold in the last 30 days, bringing a total revenue of $184,536 for the same period. The store was established in 2022, which means the website has been live for about two years. Given its sales success, it is a good website to emulate.

As you scroll further down the page, you’ll find more sales data for the Ice Tub 3.0 product. It is listed for $132 and has 1,390 sales and revenue of $183,480 in the last 30 days.

The next thing to look at within the Shopify Sales Tracker tool is the Apps. The Apps section is crucial because it shows what Shopify apps the one product store has integrated into their website functionality.

So, why is this important? It provides insight into what functionalities you can add to your ecommerce business website if you want to offer a similar experience to your own one product store.

The Shopify Store Sales Tracker also includes the Paid and Organic Social Media section, which you should pay attention to.

Running ad campaigns on social media is a surefire way for online store owners to generate traffic to their website. This traffic can boost the exposure of your products to your target audience, which can boost your conversion rate.

If you want to evaluate this one-product Shopify store example, you must look into their social media ads to determine how they promote this product on social media channels.

It is strategic to look into this data because you can see the organic and paid ads used by the one product store. In addition, you can see their social media practices and how their marketing campaigns evolved over time.

However, social media is about more than providing insights and strategies for launching successful marketing campaigns.

How to Dropship for a One Product Store

Before diving into the nitty-gritty of finding a dropship supplier and dropshipping this product, it’s crucial to understand the process that has helped Ice-Tub.com develop a strong brand identity.

Dropshipping is one of the most popular business models online because it is low-risk. You can start selling online without an upfront capital investment.

The hardest part is finding a reliable dropshipping supplier who will pack and ship the products for you to your customers.

In the case of Ice Tub, their earlier social media photos on Facebook reveal a more generic-looking product.

It indicates that the Shopify store owner started with the dropshipping business model. As I mentioned, dropshipping allows you to test a product’s profitability without spending capital.

Once the product has built enough sales online and you can build a target audience, you can reach out to the dropshipping supplier about ordering large quantities. The supplier can customize the color and add branding or logo to the product to make it stand out.

Consequently, it allows you to increase the product price since you are now offering a branded product instead of a generic one on your one-product Shopify store. This process is known as Product Evolution.

Finding Dropshipping Suppliers & Determining Profitability

Now that I’ve shown you the one product store sales performance using our ZIK Analytics Shopify Sales Tracker, you must validate the product profitability.

How much can you earn per product? What is the profit margin for this product?

Maximizing profits is a primary goal for Shopify store owners. It allows you to earn more as you increase your sales volume.

You can use our Shopify Sales Tracker tool on ZIK Analytics to do this. First, you must find the suppliers for this product on Aliexpress. Aliexpress offers many options for potential dropshipping suppliers for an ice tub product.

The first product I found on Aliexpress is similar to that on the Ice-Tub.com Shopify store. However, it is listed for $41.20, or about $90, much more affordable than what is sold on the Ice-Tub.com website!

The products are fairly similar in features because they are portable and come with multiple insulation layers. This product has a free shipping offer as it is shipped from the US, which is another bonus for dropping it to increase your profit margin.

The next product I found on Aliexpress is around the same selling price – $41.14. It is also made for outdoor use, is portable, and can accommodate up to 400 litres in size.

Like the product above, this Aliexpress listing offers free shipping. It has additional accessories like an inflator and a lid.

At the price range that most Aliexpress suppliers offer similar products, you can profit approximately $70 for each unit sold (after you pay the Shopify selling fees, ads, and other operational costs).

Choosing a dropshipping supplier for your one-product store is critical. Keep in mind that you have only one product. If you cannot find a reliable supplier, you will lose out on any sales opportunity.

Any disruption to your supplier partnership can potentially derail your one product store and its ability to generate sales.

Ensure you find a dropshipping supplier that fits your ecommerce business well. How can you determine if the supplier fits your Shopify store well?

The first—and most crucial—thing to consider is product quality. Again, a one product store leaves no room for errors. Since you have only one product to offer, it has to be of superior quality.

Choosing a supplier that offers a high-quality product reduces the number of product return requests. A low return request rate means a high customer satisfaction rate and a potential for maximizing sales.

Another crucial factor is reliable customer service and on-time shipping. Even if you have a high-quality product in your single product store, buyers can still have a negative experience if you fail to ship their items on time or are not excellent at customer service.

Working with suppliers who are unresponsive or consistently have delays when shipping products to customers can lower your buyer satisfaction rate. On the other hand, working with reliable suppliers who respond quickly and ship items promptly can enhance your customer’s buying experience.

A strategy to evaluate the supplier’s performance and determine if they are a good fit for your Shopify store is to order the item yourself.

This allows you to assess the product quality and evaluate the supplier’s shipping performance. Implementing this strategy provides you with accurate information on the product’s viability or the supplier’s reliability.

Another way to determine if a supplier is a good fit is to check their reputation on Aliexpress. Check their buyer reviews to get an insight into the customer feedback about the product they purchased from a potential supplier.

You can find the reviews at the bottom of the product page on Aliexpress.

In addition, you can see that one of the suppliers we’ve featured earlier has a good seller reputation on Aliexpress. They have sold the item 500+ times and have a 4.6 rating in the store. These numbers tell you they have a solid reputation on Aliexpress and can be a potentially good fit for your Shopify store.

Aside from the seller reputation, choose suppliers that have a good return policy on their stores. This is beneficial for you and your customers because they can request a free return within the allotted period without hurting your profit margin.

Optimizing Your One Product Shopify Store

Once you have selected a product and found a dropshipping supplier, it’s time to start building your website!

Website optimization using SEO techniques is a solid foundation for building organic traffic that converts. Optimization involves targeting specific keywords relevant to your product and online store.

It allows you to predict the search terms that your target audience will use to find your product. A properly optimized website will land on the first page of the Google search engines for relevant searches, boosting traffic.

As I’ve shown you earlier, there is a high demand for the search term “ice tub” on Google in the US and worldwide. Optimizing this search term and other related terms on your online store allows customers to find your website easily on Google.

Creating blogs and optimizing your website copy is a great way to build your ecommerce website’s SEO. The Google algorithm favors the optimization techniques that add value to the readers and humans searching for information about a particular topic.

In this case, you can create a blog and content focusing on information relevant to ice tubs. For example, you can write a blog about the health benefits of doing the cold water plunge or therapy.

This information is helpful for anyone considering buying an ice tub, which you can utilize to market the product.

Strategic implementation of targeted keywords throughout your website can help your Shopify store rank faster. Plus, it does not hurt that you can provide valuable information to your customers or establishing your brand as an authority on the topic.

Conclusion: Is a One Product Shopify Store a Good Idea?

Building an online Shopify store based on a single product can be a make-or-break scenario.

But suppose you use the strategies that made the example store a success and back it up with relevant data insights from our ZIK Analytics Shopify Sales Tracker tool. In that case, you have the solid foundation to build a profitable online business based on a single product.

No business or marketing strategy is foolproof, though. Therefore, make sure to continue analyzing sales trends and adopting marketing campaigns based on what works for your target customers.