What are the biggest brands and ecommerce stores that use Shopify?
If you want to build a successful ecommerce store, you’re probably researching which ecommerce websites are using the Shopify platform.
You’ll be surprised to know that Shopify-powered stores are on this platform, showing just how reliable and efficient this platform is. Tools like the ZIK Shopify sales tracker can give you insights into how those top-performing brands structure their stores and sales, making it easier to benchmark your own.
Thus, it is more than just a platform but your ticket to a complete ecommerce solution to reach a global audience.
Over the years, Shopify cemented its status as the ultimate provider of ecommerce solution within the ecommerce market and industry.
When I started my own ecommerce store, there were only a few ecommerce websites using the Shopify platform.
But in a matter of a few years, this number grew rapidly, and there is now a long list of global and influential brands on the platform!
Are you curious which big brands use Shopify? Let’s get to know the best global brands and Shopify stores that could inspire you to be among the top Shopify stores!
Key Takeaways
- Several big brands use Shopify because of its vast ecommerce features, flexibility, apps integration, and customization.
- Among the most popular brands that use Shopify are Red Bull, Steve Madden, Kraft Heinz, Fitbit, Whole Foods Market, and more.
- Most brands that use the platform services started as brick and mortar stores and expanded into ecommerce to meet the growing demand for their products.
Why Do Companies Choose Shopify?
Retail stores are being replaced by online stores, which is why the Shopify platform has flourished since its inception. But what benefits does an e-commerce store enjoy for choosing Shopify when selling online?
These ecommerce features and benefits will make you want to follow the path of the best Shopify stores.
1. Shopify shares up to 10% of the global ecommerce market share.
The fact that the Shopify platform owns a large market share of the ecommerce industry reflects its reliability and reputation. Thus, you can rest assured that your Shopify stores will thrive.
2. Shopify is easy to use.
Launching your Shopify store is easy because of the user-friendly features and interface within the platform. This gives the ecommerce websites that use Shopify greater flexibility in setting up their ecommerce store to suit their needs and target audience.
3. Shopify makes it easy to sell across various sales channels.
When you set up a Shopify store, you are not limited within the platform. It gives you the ability to sell across various sales channels, including social media and online marketplaces.
4. Shopify easily integrates with various apps.
The best Shopify stores love using this platform because of its ability to enhance features and functionalities through third-party app integrations. It’s one of the reasons why big brands love using this platform!
5. Shopify offers various payment gateways.
You can choose from multiple payment gateways with a Shopify store. It’s one of the platform services that simplifies your ecommerce operations and boost sales!
6. Shopify gives you control over the ecommerce website design.
You can choose from over 100 themes for your Shopify store, allowing you to customize the look to fit your brand. In addition, you can create mobile-responsive designs to ensure that customers can access your Shopify store from any device.
Who Uses Shopify?
As earlier mentioned, there are many influential brands on Shopify. Discover more about the most successful Shopify stores and find out why these big brands use Shopify.
Kylie Cosmetics
Shopify is home to many cosmetics brands, but the biggest one has got to be Kylie Cosmetics. The Kylie Cosmetics market value is estimated at $1.2 billion.
Kylie Cosmetics is one of the biggest brands that use the Shopify platform and is among the most successful Shopify stores!
Kylie Cosmetics is a company that was launched in 2015 by Kylie Jenner. This cosmetics brand sells makeup and beauty products like eyeshadow palettes, eyeliners, blushes, highlighters, and more.
Sephora
Sephora is another successful Shopify store that specializes in offering beauty products online. This French brand uses the ecommerce platform to reach a global audience.
Sephora offers an extensive product lineup that includes beauty, skincare, fragrances, nail polish, and lip glosses.
The Shopify-powered store generates more than $10 million in revenue. The Sephora market value is estimated at $7 billion.
Steve Madden
Steve Madden is a renowned global fashion brand, especially in the footwear industry. It is one of the go-to names in the fashion world and an influential brand on social media with many celebrity endorsers.
When the brand expanded into ecommerce operations, they built a custom ecommerce store using Oracle. Eventually, they opted to use Shopify to cope with the growing demand of their target audience.
Switching to a Shopify powered site has boosted its conversion rate, until they expanded to building a mobile app. Steve Madden says up to 70% of their sales are from mobile users.
Steve Madden has an estimated market capitalization value of $2.89 billion.
Red Bull
Red Bull is a recognizable name and one of Shopify’s top brands. This energy drink brand has generated over $1.11 billion in sales, with equally impressive annual sales. Its current market value is estimated at $12 billion.
The Red Bull brand has headquarters in Austria, holding 43% of the global market share in the energy drink ecommerce market.
A testament to the brand’s success is that it owns many sports teams, including F1 and football teams. They are also among the major sponsors for various extreme sports and fitness events.
Whole Foods Market
The Whole Foods Market is among the ecommerce businesses in the foods market that use Shopify.
Their Shopify powered online store is owned and operated by Amazon Inc. With headquarters in Texas, Whole Foods Market has over 350 supermarket chains that exclusively offer natural and organic products in North America and the UK.
Whole Foods’ revenue was $4.02 billion in the last quarter of 2020, and its total market value is $13.7 billion.
Rebecca Minkoff
Rebecca Minkoff is another notable fashion brand with a digital presence powered by Shopify. It was established by Rebecca and Uni Minkoff and is coveted for its designer bags and apparel.
It is among the most popular Shopify stores, and they boost sales by using 3D and augmented reality technology. They utilize these technologies to boost their customer shopping experience online.
The total revenue of the Rebecca Minkoff brand is $91 million.
Nestle
Nestle products are almost in many retail stores in the US and are sold worldwide. While the Nestle website isn’t on Shopify, the brand has used Shopify for a campaign.
They used Shopify Plus for this campaign, which helped the brand build an online presence while satisfying its compliance standards.
Their online campaign was a success, and it continues its reign as one of the fastest-moving brands in the world. The estimated revenue for Nestle is $89 billion.
Pepsi Co.
Pepsi is a multi-national food and beverage brand with an estimated market value of $230 billion. This global brand is among the biggest companies on Shopify.
Its Shopify stores complement its presence in physical stores worldwide. Their product lineup continues to evolve, and they have successfully met the growing demand for their products.
Because of this, they created two Shopify stores.
Since 2019, their Shopify stores have generated $2 billion in sales.
Get insider tips—download the eBook on Shopify competitor research now!Fitbit
Fitbit is among the most popular Shopify stores, although not many people know that the brand uses Shopify. Fitbit is a fitness brand that specializes in wearable fitness devices.
It first became known for its fitness monitoring tracker. Now known as one of the biggest brands in the fitness industry, Fitbit started in San Francisco in 2007.
Today, the Fitbit market value is worth $2.1 billion, and the e-commerce store stocks have also risen by up to 50%.
While other influential brands, such as Nike and Samsung, have developed their own fitness trackers, Fitbit reigns supreme in the market.
Tesla
Tesla is one of the biggest companies, and it surprised many people when they discovered that they use Shopify. However, it’s not surprising given Shopify’s vast and flexible ecommerce features.
Tesla uses the Shopify Plus feature for its e-commerce store, ensuring its website has the full capabilities to match its innovative products.
Their ecommerce websites feature various products, including car accessories, car components, toys, and more. The Tesla market value is worth $574 billion.
Gymshark
Gymshark is among the top fitness brands and online retailers, and it is one of the best ecommerce stores that uses the Shopify ecommerce platform.
Gymshark is a dropshipping store specializing in fitness apparel with a current market value of $1.3 billion.
This clothing brand has a humble beginning as it was conceptualized in a garage before becoming a global brand. Aside from its thriving ecommerce history, Gymshark has a large following on social media.
Thus, they switched their business model to selling online to meet the growing product demand.
Penguin Books
Penguin Books is a UK-based publisher among the biggest brands using Shopify. Established in 1935, this company is known for publishing fiction, nonfiction, academic, and scholarly books.
Since its inception, the British publishing house has offered its books in various formats.
The British publishing house has also enhanced its ecommerce operations by offering app downloads, making their products more accessible.
They are estimated to have over 39,000 monthly app downloads on their Shopify stores. The Penguin Books market value is $3.67 billion.
Kraft Heinz Co
Kraft Heinz is one of the biggest brands that uses Shopify. Its products are widely available in many brick-and-mortar stores and in its Shopify-powered store online.
It is one of the best Shopify stores because it has an estimated market value of $46.7 billion. Kraft Heinz Co is the third-largest food company in North America.
Before the pandemic, Kraft Heinz was a brand you would see on the shelves of many retail stores.
However, post-pandemic, they penetrated the e-commerce market by building a store with Shopify Plus. Hence, it became easier for customers to find their products online.
Other Shopify Plus Customers
The list of the biggest companies that use Shopify is too long to discuss individually. Here are other brands that are on the Shopify platform:
- Miami HEAT Store
- Lakers Store
- Wikipedia Store
- Shop Beer Gear
- Netflix Merch Shop
- Jeffree Star Cosmetics
- Alo Yoga
- Fashion Nova
- Crate and Barrel Singapore
- Victoria Beckham
Conclusion: Take Advantage of a Shopify Store
The biggest brands on Shopify are a testament to how efficient the platform services are in delivering solutions for businesses of all kinds and sizes.
Whether you have a small ecommerce business or a global brand, there is the right Shopify ecommerce solution that is fit for your needs.
This flexibility and customization to provide the right ecommerce platform for any business or model ensure that you can succeed in selling online with a great Shopify store.
However, nothing is guaranteed, as millions of Shopify stores are online. The secret to a successful Shopify store lies in your ability to market your products or services to the target audience.
Launch Your Own Store Like Top Shopify Brands
Want to follow in the footsteps of brands like Kylie Cosmetics and Gymshark? ZIK’s Shopify AI store builder helps you launch a ready-to-sell Shopify store packed with proven products. Pick your niche, customize your layout, and go live in minutes—with no coding or design experience needed. The same data-backed approach used by successful stores is now at your fingertips.
Frequently Asked Questions on Who Uses Shopify
Here are some frequently asked questions on who uses Shopify:
What businesses use Shopify?
Shopify is used by a wide range of businesses, from small startups to global brands. Examples include fashion retailers, beauty companies, electronics sellers, and lifestyle brands. Well-known names like Gymshark, Allbirds, Kylie Cosmetics, and Heinz all rely on Shopify to manage online sales and growth.
What type of people use Shopify?
Shopify is used by entrepreneurs, small business owners, artists, and creators who want to sell products online without complex technical setups. It also attracts established brands and enterprises seeking scalability. Users range from solo startups to large companies, covering niches like fashion, beauty, tech, and lifestyle.
Who is Shopify’s largest customer?
It’s not clear who exactly Shopify’s largest customer is (in terms of revenue) since the company doesn’t publicly confirm a single “biggest client.” However, some major brands using Shopify include Tesla, Gymshark, Kylie Cosmetics, and PepsiCo, among others.
What is the most profitable business on Shopify?
It depends a lot on product niche, margin, demand, and scale, but the most profitable Shopify businesses tend to be in beauty/health products, dropshipping/private label, digital products, fashion accessories, and wellness—these often offer high margins, recurring purchases or low overhead.
How much does an average Shopify store make?
The average Shopify store makes about US $5,583/month, though that figure varies widely depending on niche, traffic, and marketing. Annualized, many stores hit US $70,000‒$230,000 GVM/year (≈ US $8,500‒$19,000/month) if well-established
Is Shopify better than Amazon?
It depends on what you need: Shopify is better if you want full control over your brand, website experience, pricing, and customer data, since it lets you run your own store. Amazon wins if you want instant traffic, built-in customer trust, and fulfillment support, but you sacrifice branding and pay more fees.
What is the best category to sell on Shopify?
The best category to sell on Shopify is often health and beauty, since products like skincare, supplements, and cosmetics have high margins and recurring demand. Other strong categories include fashion, fitness, home décor, and digital products, all of which benefit from loyal audiences and repeat purchases.
Does Tesla still use Shopify?
Tesla still use Shopify for its merchandise, accessories, and lifestyle-product store, though not for its core vehicle sales platform. The main “Tesla Shop” (wall connectors, apparel, accessories etc.) operates separately from the vehicle ordering system.