70 Important Shopify Statistics for 2025

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Are you selling on Shopify or thinking about it? These numbers can help you plan ahead.

We’ve gathered and organized the latest Shopify statistics across key areas like store growth, revenue trends, buyer behavior, and platform performance.

Scroll through the full list or tap a section to explore the data driving ecommerce in 2025.

Key Shopify Statistics in 2025

Shopify now powers over 4.8 million stores worldwide, with thousands more launching every day.
Just 1 in 10 new Shopify stores remain active 90 days after launch, showing how tough early traction can be.
Shopify stores process over $500 billion in total sales volume across all merchants.
79% of all Shopify traffic comes from mobile, and 69% of purchases are completed on mobile devices.
Meta (Facebook + Instagram) accounts for over 60% of paid traffic to Shopify stores.
Email tools like Klaviyo help recover up to 9.6% of abandoned carts for Shopify store owners
Top-performing Shopify stores often bring in $100,000+ per month, usually through strong branding and paid ads.
The average lifetime value of a Shopify customer sits around $72, higher for stores offering subscriptions or bundles.
41% of total revenue in established stores comes from repeat customers.
Stores using Shop Pay at checkout see speeds up to 4x faster, improving conversion rates and reducing drop-offs.

General Shopify Statistics

Shopify powers over 4.8 million live websites globally, with new stores launching every day.

Roughly 37.5% of ecommerce sites using a hosted solution choose Shopify.
More than 12% of the top 100,000 websites now run on Shopify, up from under 10% a few years ago.
Shopify’s merchant base has grown by 200%+ over the past five years, as more sellers move away from custom setups.
The Shopify App Store features over 8,000 apps to support everything from automation to fulfillment.
Shopify processes over $500 billion in total sales volume across all merchants.
On average, a Shopify store generates $72 per customer (a higher LTV than many competing platforms)

Shopify Growth and Expansion Statistics

Shopify now supports stores in over 175 countries, with localized checkout available in more than 130 currencies.
The platform’s mobile-optimized checkout drives 79% of all purchases made on Shopify stores.
Shopify Plus merchants process nearly $2 million in sales per minute during peak shopping events.
Over 61% of Shopify merchants sell across multiple channels, including Meta, Google, TikTok, and Amazon.
Shopify’s global partner ecosystem now includes more than 44,000 developers, designers, and affiliates.
Each Shopify merchant uses an average of 6 apps from the Shopify App Store.
Nearly 30% of new online businesses choose Shopify as their launch platform.

Shopify Marketing and Conversion Statistics

Over 68% of Shopify traffic comes from mobile, mostly through social media ads.
Average conversion rates fall between 1.4% and 2.7%, depending on niche.
Video ads tend to perform better than static ones, generating up to three times more clicks in most campaigns.
About 70% of Shopify merchants use email tools like Klaviyo or Omnisend to build automated flows and send regular newsletters.
Top stores send 2–4 emails weekly and use flows for carts, welcome, and win-backs.
Cart recovery emails have an average conversion rate of around 9.6%, especially when sent within the first 4 hours.
Open rates for Shopify emails usually range from 32% to 38%.
Meta ads (Facebook + Instagram) are still the top source of paid traffic.
Nearly half of all successful Shopify brands work with influencers to build early trust

Shopify Store Growth and Revenue Statistics

Shopify powers over 4.8 million stores worldwide, with most small and mid-sized businesses using the platform.
But just 1 in 10 new Shopify stores remain active after 90 days of launch.

The highest earners make around $100,000 monthly, with strong branding and paid ads playing a key role.
Most mid-level stores generate $2,000 to $10,000 per month, depending on their niche and customer retention.
Stores that offer bundles or subscriptions see their average order value increase by 20–30%.
41% of total revenue in established stores comes from repeat customers.
Adding upsells at checkout boosts revenue by 10–15%, particularly for wellness, fashion, and beauty brands.

Shopify App Store and Ecosystem Statistics

The Shopify App Store now hosts over 8,000 apps across categories like marketing, operations, shipping, and AI.
Top-grossing apps include subscription tools, upsell widgets, SEO optimizers, and review platforms.
Page speed and SEO apps are installed on over 40% of Shopify stores with more than 100 monthly visitors.
The average Shopify Plus store uses between 10 and 15 apps, while basic plan users typically use between 3 and 5.
80% of merchants use at least three third-party apps to run their store.
Shopify App Store reviews now exceed 2 million, with ratings playing a direct role in install rates.
Some of the most downloaded apps include Loox, Judge.me, DSers, Klaviyo, and ReConvert.

Shopify Traffic and Device Statistics

79% of traffic to Shopify stores comes from mobile devices, so having a mobile-friendly design is pretty much essential these days.

Over 69% of purchases happen on mobile too, which means stores with clunky checkout processes are missing out on sales.
The US sends the most traffic to Shopify stores, with the UK, Canada, and Australia not far behind.
Smaller stores usually get more visitors from direct traffic, email, and social media than they do from paid ads.
About 30% of all traffic comes from organic search, especially if stores put effort into content and SEO.

Shopify Checkout and Payment Statistics

79% of all purchases on Shopify stores happen through mobile checkout,
Over 60% of Shopify merchants offer more than one payment option at checkout, including digital wallets and buy now pay later (BNPL).
Stores using Shop Pay see checkout speeds up to 4x faster than standard options.

Shopify Payments processes billions in transactions each year and is used by over 85% of eligible merchants.
Checkout customization with apps and upsell offers adds an average of 10–15% to order value in high-volume stores.

Shopify Buyer Behavior Statistics

79% of purchases on Shopify happen on mobile, so stores really need to nail their mobile checkout experience.
Repeat customers make up 41% of sales in established stores, especially in beauty and wellness categories.
Adding upsells at checkout can boost revenue per customer by 10–15%, with product bundles and add-ons working particularly well.

Cart abandonment emails can recover 5–12% of lost sales when they’re set up properly.
Stores that offer guest checkout and multiple payment options tend to see better conversion rates across all devices.

Shopify Customer Retention and LTV Statistics

Returning customers account for nearly 41% of total sales in established Shopify stores.
Loyalty programs, subscriptions, and email flows are the main drivers of retention across top-performing brands.
The average lifetime value (LTV) of a Shopify customer is about $72, though stores with subscriptions or bundles push that higher.
Shopify merchants using retention tools like Klaviyo or Recharge often see 20–30% higher repeat purchase rates.

Adding personalized discounts or thank-you offers post-purchase increases customer retention by up to 18%.

Shopify Traffic and Acquisition Statistics

Facebook and Instagram drive over 60% of paid traffic to Shopify stores, with most new brands starting with Meta ads.
Organic search accounts for 20–30% of total traffic in well-optimized Shopify stores.
TikTok brings in 15–25% of traffic for fast-moving consumer products, especially in beauty and fashion.

Google Shopping campaigns make up 18% of traffic for stores targeting high-intent searches.
Influencer promotions generate 3–5x more engagement than standard ad placements for new store launches.

Shopify App Usage and Tooling Statistics

The average Shopify store runs 6 apps to manage growth, fulfillment, and conversions.
Over 8,000 apps are listed on the Shopify App Store, with tools for automation, reviews, and email among the most used.
Paid apps linked to upsells, loyalty, or subscriptions are common in stores earning over $10,000 a month.

Shopify Fulfillment and Customer Expectations

Most shoppers expect orders to arrive within 7 to 10 business days
Using local fulfillment centers reduces complaints by up to 50%, especially for repeat buyers.
84% of customers say having clear delivery timelines influences their purchase.

Most Shopify stores prefer USPS as their shipping carrier
Return rates on Shopify stores typically fall between 5% and 8%