Are you wondering how to find winning dropshipping products for your Shopify store?
This post is for you! I’ll share three proven methods for finding winning products for a profitable dropshipping business.
The biggest hurdle for any dropshipping store owner is finding winning dropshipping products that deliver consistent sales. Many have stumbled in this regard in their entrepreneurial journey, but there’s no reason you should follow the same path, especially if you follow the techniques I will show here.
I’ve tried many selling strategies in my dropshipping store, but I’ve realized only one strategy has worked: focusing on winning products. It’s what differentiates a successful dropshipping business from one struggling to survive.
Sure, factors like branding and marketing strategies matter. But in the absence of a winning product, these factors won’t be enough to build dropshipping success.
Are you ready to master how to find winning dropshipping products?
Hold on tight because this practical guide will help you identify high-demand products and add high-profit dropshipping products to your store!
Sounds good? Let’s get to it!
Key Takeaways
- Winning products for dropshipping have two essential qualities: high demand and high profits. When you identify winning dropshipping products, a product must meet these criteria.
- Social media is an excellent place to start finding trending products. Use TikTok or Facebook to learn about consumer preferences and emerging trends and identify opportunities for products with significant growth.
- Using product research tools allows you to analyze sales data and insights about a product, such as average price, average order value, and sales over a specific period. Use this information to determine the top-selling products, which boosts your chances of finding profitable products.
- Find product ideas on TikTok, YouTube, Google Trends, and other search engines. Validate those products with ZIK Analytics to gain valuable data insights and actual sales data.
What is a Winning Product?
The ecommerce world and social media are filled with many trending products. So, how do you discern which of these trending products are an excellent addition to your dropshipping business?
Two parameters—high demand and high profits—can help you identify a winning product over ones that are only in demand for a short period without sustained sales.
Demand is a good determiner of a winning product, especially for a dropshipping business. You want to add dropshipping products with high demand because it means you can target more potential buyers for your business. However, the main difference between a successful dropshipping business and one that is struggling is profitability.
Finding high demand products is not enough; you’ll also want to add profitable products to your store.
Dropshipping business owners should aim to maintain good to high profit margins. This will build consumer interest in your lineup of winning products and ensure dropshipping success.
The following sections will teach you how to identify winning dropshipping products that meet the two criteria: high demand and high profit dropshipping products.
3 Methods to Find a Winning Product
Now, let’s get to the methods I told you earlier for finding a winning product for your Shopify store. Keep scrolling to learn about these methods and add winning products to your store!
1. Find Winning Products Using Tiktok and Social Media
TikTok is a social media platform that exploded in popularity along with the short-form video format.
While it has been around since 2017, it wasn’t until the pandemic era that it escalated into the status of the most popular social media platform. It capitalized on the popularity of short-form videos, ensuring high engagement among its users.
With over one billion active monthly users on TikTok, the platform offers several opportunities for brands and dropshipping business owners to analyze emerging trends or discover trending products. There is even a notable hashtag about that: #tiktokmademebuyit.
When you click on this hashtag, you will find a sea of options for trending products or products with high demand that you could potentially add to your online store. TikTok is a great platform to find product ideas, especially if your target audience is tech savvy consumers.
The hashtag offers ideas for hot products, which is suitable for business owners who want to find winning products.
Since these trends are constantly changing, checking the TikTok platform regularly is essential to identify what products are an excellent addition to your online store.
You can enter the hashtag directly on the search bar to find potentially winning products or engage with these posts to tweak the algorithm to show similar videos in your feed.
This strategy allows you to learn about the latest trends in top-selling products that you can add to your store, allowing you to be highly competitive and be a step ahead of other dropshipping stores.
Let’s look at a few winning product examples on TikTok using the popular hashtag.
Clicking on the hashtag offers several product ideas, and you can analyze each one to determine whether it would be a good fit for your online store.
This vegetable slicer is an example of a trending product on TikTok. It is sold on TikTok by the account owner, Home Home Plus. If you browse their videos and products, you’ll determine that they specialize in home and kitchen tools.
This product is trending because it is a practical item. Many people dread slicing vegetables, but using a vegetable slicer like the one featured on TikTok saves time and effort.
It makes a practical investment in the kitchen if you want to save time in cooking, which is vital as most people nowadays lead hectic schedules and want to cook food in the fastest and most efficient way possible.
Another trending product on TikTok is this portable electric juice blender. Blendiit sells this product on TikTok and offers worldwide shipping. The majority of their content on TikTok is focused on showing different ways to use this product.
Why is this product worth your attention if you are looking for profitable products for dropshipping?
It is practical, portable, and caters to a specific target audience. The product is highly versatile since you can use it to blend juices, smoothies, and other drinks that you can enjoy on the go.
This first method of finding a winning product on TikTok must be only the first step. This phase of the product research process is only to get an idea of the trending products and to determine what is most in demand based on consumer preference.
Seasonal trends can also impact what’s trending on TikTok, so make sure to factor that in when creating a short list of product ideas for your dropshipping business.
2. Find Winning Products with Successful Shopify Stores Using Product Explorer
The next method of finding winning products is to validate the sales data and sales volume of the trending products on TikTok. Since you can keep track of emerging trends and products gaining popularity, you can validate that with our suite of tools for Shopify sellers.
The ZIK Product explorer is the ideal tool for this. It provides essential data, such as sales volume, total sales amount, average selling price, and more. It will help you decide whether trending products are making sales or are just popular on social media.
You want the former if you want a profitable dropshipping business.
The Product Explorer tool is on the left sidebar of the ZIK Analytics dashboard. Click on it to be taken to the Product Explorer page, where you can find more useful data about a product.
Using the example above, input the keyword ‘vegetable slicer’ into the search bar and click Search.
This Search offers many products and store listings on Shopify. I found a product similar to the one trending on TikTok. Click the Spy icon to analyze more information about this product and the seller.
The seller, Sunsdale, has listed this product on their website for $59.99. Since it was listed on the website in 2022, they have sold it 25 times. The estimated revenue for this product is $1,488.75.
Meanwhile, the seller has 85 products on its website. Its estimated revenue in the last 30 days is $99,504, and its estimated sales volume is 1,932.
These are good numbers, which validate this as a good competitor to analyze if you want to find winning dropshipping products for your online business.
Now, going back to the winning product – you can use ZIK Analytics to build a supplier database. You can search for potential suppliers within the ZIK Analytics tool to determine two things:
- If there are enough suppliers for this product
- If you can get a high profit margin for this product
As you can see here, there are several potential suppliers for the ‘vegetable slicer’ product we found on TikTok. Again, the seller has listed this product for a selling price of $59.99.
The first supplier on Aliexpress lists the same product for $3.45. The product is shipped from the US, and they offer free shipping.
These are good characteristics for a supplier because they mean that buyers can quickly have the item shipped to their address, and you can also get good profit margins for each sale. Listing the item for the same selling price as the competitor, you can earn $56.54 in profit per sale.
Another example supplier for this product is also available on Aliexpress. This supplier lists this product for $2.88 (although it is on sale for $0.99 for a limited time). This supplier provides an even higher profit margin of $57.11.
It is also shipped from the US with a free shipping offer and free returns within 90 days.
Now, let’s move on to the following product as an example: the portable electric juice blender.
Again, go to the Product Explorer section on ZIK Analytics and add the keyword to the search bar.
This search input yielded a few results, but I was able to find the exact product that was featured on TikTok. The original selling price for the product is $60, but it is currently on sale for $14.99.
According to the website, this product can create your favorite smoothies in 10 seconds!
It has the potential to be a winning product because it is in high demand, practical, versatile, and has a good selling price with lots of wiggle room to make a decent profit margin.
Let’s examine this product further to see if it truly encapsulates what makes a winning product. Many drop shippers have this product in their store, and this seller is listing the same product for $51.99.
The next goal is to find potential suppliers for this product, which will help determine its profitability.
I found this supplier on Aliexpress for $5.15 (originally listed for $11.44). The product is shipped from the US and comes in several color variants.
Although it does not have free shipping, Aliexpress guarantees fast delivery, especially for US customers.
If you list it for the same selling price as the competitor, your profit would be $46.84. Even when you get it from the supplier for its original price, you can still earn a decent profit of $40.55
I found another Aliexpress supplier for this product, listing it for $7.72. It will give you a profit margin of $44.27 per sale.
3. Finding Winning Products with ZIK Analytics’ Sales Tracker
Aside from finding winning products for your dropshipping store with ZIK Analytic’s Product Explorer tool, you can also use the ZIK Sales Tracker. This method is good if you want to explore other profitable products from top dropshippers on Shopify.
Competitor analysis is a crucial part of your dropshipping success. You must evaluate the strategies your competitors use to identify winning products and unlock opportunities to boost your store’s sales.
It doesn’t mean you must copy their marketing strategies, but you can find ways to improve your existing strategy, as informed by strategies that have worked for your competition.
That way, you can still address your target audience’s needs and leverage others’ success to optimize your sales performance.
To do this, go to the Sales Tracker on the left-hand side of the dashboard. Once on the Sales Tracker page, you can input the specific Shopify store URL on the search box to analyze their sales performance.
Let us analyze the same store that sells the portable juice blender to identify other winning dropshipping products.
Based on the ZIK Analytics data, the online store owner has 571 products on its website. It has sold 4,125 products in the last 30 days, resulting in a revenue of $98,978. The store was launched in 2021.
The store’s best-selling products include various items, such as a bodysuit, shapewear, lace socks, and an air purifier. If you are in the fashion and beauty niche or specialize in home goods and similar products, this store owner’s product list offers lots of ideas.
I gathered this data by closely inspecting one of the store’s best-selling products, the Mini True HEPA Air Purifier. It is listed for $34.99 and sold 14 times in the last 30 days or six times in the last seven days.
These numbers are a good indicator that this is a winning product. The total revenue earned for this listing is $489.
If you want to add this product to your store, let’s use ZIK Analytics to find suppliers.
I found this product on Aliexpress listed for $2.71, which means you could earn a profit of $32.28 for every sale. The supplier ships the item from the US and offers free shipping.
Another Aliexpress supplier has listed the same product for $4.23, which gives you up to $30.76 in profit.
If we examine another seller with many winning product examples, I validated using ZIK Analytics that there are many potential ideas for a winning product.
Their best-selling product is an ultrasonic dental scanner with a selling price of $34.97. It sold 36 times in the last 30 days, for a revenue of $1,258. Many dropshippers have listed this product on Shopify, with prices ranging from $24 to $52.99.
Finding suppliers for these top selling products from the Shopify competitor is easy within ZIK Analytics. One supplier on Aliexpress lists the product for $2.35 (wholesale price).
If you list the product at a selling price of $34.97, you could earn $32.62 per sale. It is a significant profit margin for every sale. Imagine if you sold it over 30 times, just as the seller did for their shop.
Here is another supplier that lists the product at an even lower price of $0.99, increasing your profit margin to $33.98.
Additional Tips for Choosing Winning Dropshipping Products
These three proven methods are a great way to identify the best dropshipping products to boost sales for your store. If you want to see those sales volume rise, it’s time to implement the above strategies so you can build a profitable online business.
Here are additional tips to identify winning products for your dropshipping stores.
Grab your Shopify dropshipping eBook and find winning suppliers fast!Analyze Google Trends
Google is the largest search engine on the web. People go to it when they are looking for information or a product. You can use Google Trends data to analyze the seasonal and historical demand for a product or a topic.
As with your approach to finding trending items on TikTok, check Google Trends regularly to stay updated on the most trending topics or dropshipping niches. Depending on your target market, you can even filter the trends search to a particular region or worldwide.
You can tweak your product research to fit your business needs and goals. However, these trending topics will give you a ballpark idea of what people are looking for or interested in over a particular period.
Search Products on YouTube
Like Google, YouTube is also a search engine, although it is dedicated to video content. It is an excellent place to look for winning product ideas to add to your dropshipping stores.
When evaluating product ideas, consider the amount of views on the video. It is a good indicator of the product or topic’s popularity. After that, check the comments or engagement on the video.
Determine the level of interest among consumers so you know the demand for a particular product or niche.
Check Out Other Dropshipping Platforms
Do not restrict your search and competitor analysis within the Shopify ecommerce platform. Look at Amazon, eBay, and other major ecommerce platforms.
Check out the trending products or niches in these ecommerce platforms to inform your product selection on Shopify dropshipping stores.
Pay close attention to the best sellers and products with high ratings. While finding winning dropshipping products is crucial, you must also prioritize high quality products.
Conclusion: Winning Products for Dropshipping
Research is crucial in finding winning dropshipping products for your store. It’s all you need to arm yourself with the information that will aid in product selection rather than adding random products to your store.
It’s like throwing mud into a wall and seeing what sticks! This strategy never works, nor does jumping on trending products!
Using ZIK Analytics gives you access to essential sales data that you can use to gain valuable insights about the most profitable dropshipping niches and products.
No more guessing and hoping that you will generate sales – you can hold the power of your dropshipping success as you unlock the winning products that propel your business to where you need it to be!
Winning Dropshipping Products FAQs
How do I choose a winning dropshipping product?
Pick a winning product based on high demand and high profit. Consider these criteria in your product selection to increase your sales volume and maximize profit per sale.
How do I find a successful dropshipping store?
ZIK Analytics is a product research tool that enables you to identify the most successful dropshipping businesses for a competitive analysis. You can gather data, such as their average sales over a certain period, the number of products sold, and best-selling dropshipping products.
With this information, you can analyze the store’s dropshipping business strategy and use that to inform your business strategy, especially regarding product selection.
What is the most successful niche for dropshipping?
Several profitable dropshipping niches give you more options in choosing a niche for your store. The most profitable are home décor and accessories, fitness and exercise equipment, pet supplies, gaming accessories, cosmetics and beauty products, consumer electronics, and kitchen equipment niches.
What is the best strategy for dropshipping?
Finding winning products is the best strategy for unlocking dropshipping success. With winning dropshipping products, you can easily market them to your target audience, knowing that they have a high demand, and you can earn a decent profit for every sale.