Why do many eCommerce store owners fail to make money and succeed? Poor product selection is one reason.
Sellers who overlook competitor insights from tools like an eBay Competitor Research Tool often misjudge which trending eCommerce products have staying power in the market.
Many online business owners choose products at random without using a market research tool and end up selling products online with little to no demand. Inadequate market research and a lack of competitor analysis are why online stores fail.
Sellers assume that because they like a product, others would, too. Many online store owners are guilty of this. Finally, failing to analyze competitors deprives online business owners of the chance to differentiate themselves.
Before developing and launching our tool, ZIK Analytics, I was guilty of committing these mistakes. And that’s why I struggled to hit my sales target for years! I did not have access to data that would inform my strategies when I sold online.
As I watched my own eCommerce store struggle, I tried to find a solution that would enable me to identify high-demand products and trending eCommerce products to sell.
That inspired ZIK Analytics, and ever since then, I’ve relied on data insights and competitor analysis to boost my product selection and marketing strategy.
Would you like to know how to use our market and product research tool? Keep reading to unlock all the tools and strategies to identify the best-selling products online!
Key Takeaways
- Market research is the best way to find trending items online, improve product selection, and increase sales.
- Employ market research tools for your eCommerce business to assess search interest for a particular product category and evaluate sales performance.
- Check social media platforms to identify trending products to sell, especially if you are looking for a niche product.
- Explore report sites to evaluate search interest for specific items and product categories.
How to Find Trending Products to Sell
Identifying the hottest trending products for your ecommerce store can be game-changing. It requires knowing your target market and their preferences and aligning that with your niche and the data you obtain during research.
1. Google Trends Data
Google is the top search engine. It’s the search engine people use to find information or products to buy. Therefore, using Google Trends to identify trending items and evaluate search interest for a particular product or product category makes sense.
Google Trends data can also vary depending on the season. For example, certain items experience a peak in search interest during the summer or holiday season. This should be considered when analyzing trends and the demand for specific product ideas.
It is a good idea to explore other trend report sites, such as TrendHunter and Ecomhunt, in addition to Google Trends.
2. eCommerce Marketplaces
Another way to analyze trends and products with the most demand is to look at bestsellers from top ecommerce marketplaces. Check out the Best Sellers section or the trending deals. Knowing what customers buy provides insights into what products or categories are gaining attention.
3. Social Media Networks
Like ecommerce marketplaces, you can use social media networks to evaluate demand for a product or category. The more people talk about a product on social media, the more likely they are to sell! It is beneficial when the trending products and social media accounts align with your target demographic.
4. Market Research Tool
If you’re serious about growing your ecommerce business, using a market research tool offers comprehensive data insights. It empowers your choices in product selection to validate trending products to sell and assess relevant sales data.
This tool tracks other key metrics for online selling, such as average sales price, sell-through rate, and estimated sales and revenues.
Top Trending Products to Sell in 2025
Knowing the strategies to help you sell online, it’s time to look into five trending products you must start selling online.
An important note is that adding these products to your online ecommerce stores won’t automatically guarantee sales.
The best practices for optimizing your listings and pricing your products correctly still matter.
However, when you find trending products online, it shows there is high demand for the product, and your job is to bring people to your online store so they will buy those products from your own ecommerce store.
Let’s check out the top trending product ideas you need now.
1. Electric Protein Shaker Bottle
An electric protein shaker bottle is one of the trending products in the online shopping landscape. For one, it is a niche product.
Selling products with a niche market appeal has many benefits because you have a targeted audience willing to purchase the product. Specifically, it appeals to athletes, fitness enthusiasts, or busy individuals looking for a convenient way to prepare and enjoy their protein shakes.
This product also targets health conscious consumers looking for a healthier alternative to their post-workout drinks.
Modern consumers value convenience. They seek a hassle-free way to blend and drink protein shakes. With the growing interest in eating healthy and promoting wellness, this product aligns well with that trend.
Another reason to sell the electric protein shaker bottle in your online stores is that it is an innovative product. This uniqueness appeals to buyers seeking convenient and innovative solutions in their everyday lives.
And there is also an opportunity to upsell here.
Therefore, sellers with a niche ecommerce store can sell protein shakes and nutritional supplements to increase their online sales. Buyers interested in this product are also more likely to purchase similar products.
It’s a great marketing strategy to increase the average order value in your online store. It gives you more reason to prioritize selling products online that are trending or in high demand.
It’s not enough to claim this is one of the best-selling products online. Let us validate its viability for your online store and whether it will bring in sales for your online business.
Using ZIK Analytics, I found this store that specializes in selling MixMate Pro. It is listed for $30 and is available in multiple colors. This product also has free standard shipping within the US.
The product listing provides a detailed description of the product’s essential features and numerous photos, giving would-be buyers a detailed view of the product.
The seller includes a section with consumer product reviews, which serves as social proof. It encourages other customers to purchase the product since it has positive reviews from clients who have bought the same product.
Using ZIK Analytics’ Store Sales Tracker tool, we can investigate this seller to determine if this product has substantial online sales.
As an overview, the product’s store URL is mixmatebottles.com. In the last 30 days, it generated 1,601 sales, which generated $30,685 in revenue.
Meanwhile, the store’s main product, the MixMate Pro Bottle, has been sold 950 times for $30. Since it was uploaded to the website in June 2023, it has generated $28,500 in revenue.
Those numbers tell you that this ecommerce store is doing well sales-wise! If you were to sell this same item in your own ecommerce store, it’s essential to analyze how the product listing is optimized for maximum sales.
In addition, take note of the seller’s best practices on social media to inform your marketing strategy.
Using our tool, I found this shop on TikTok. The seller uses this social media platform to promote their products and maintain a strong social media presence.
The brand leverages TikTok to create viral content about their products, showcasing how to use it and its benefits.
Since TikTok is a popular social media platform and video content has a high engagement level, you can employ these strategies to promote your product. This is especially important in a competitive market, especially in a niche product or market.
2. Men’s Quartz Wrist Watch
What makes men’s quartz wrist watches one of the best products to sell online?
The first reason is the wide customer base. Men’s quartz wristwatch has a broad appeal. It caters to various demographics – from young professionals to retired men.
It can also be worn professionally or casually. The broad appeal of this product attracts a diverse range of customers.
Another reason that men’s quartz wrist watches are one of the best products to sell in your online stores is that they are great gift items. They have a year-round appeal.
Buyers can purchase this item for gift-giving during the holiday season or special occasions, such as birthdays and anniversaries. So, while you can enjoy year-round sales from this product, you can also expect seasonal peaks.
Next, fashion and accessories are a product category with universal appeal and consistent demand. Watches will remain one of the most popular fashion accessories, creating high demand and selling potential.
Finally, watches are compact and lightweight, easy and inexpensive to ship, and among the ideal products to sell online. This makes them an attractive option for this particular product category.
Moving over to our product research tool, we can find many products in this category that are sold online. It is a competitive market, so finding the right supplier and pricing these products right can boost your online sales.
Let’s examine closely one of the top-selling products online in this category: this Men’s Six-Pin Casual Quartz Wrist Watch.
This men’s quartz wristwatch is sold for $54. It is available in various color options.
Upon initial inspection, the price seems reasonable for this product. It looks professional and well-manufactured. The seller also offers free shipping and a money-back guarantee. It makes the product a solid choice for potential buyers and makes their purchase risk-free.
The next step is to log into ZIK Analytics so we can analyze its sales performance and determine whether it’s a good addition to your online stores.
The data shows that this seller offers 40 products online, most of which are in the fashion and accessories category. The store launched in 2020 and has made 582 sales in the past 30 days, resulting in an estimated revenue of $25,605.
The men’s quartz wristwatch example shown above has sold 14 times in the last 30 days and twice in the last seven days. This is a decent performance, confirming your decision to include this product category among the trending products to sell on your online business.
Since it is a dropshipping store, let’s use ZIK Analytics to find potential suppliers for this product. Aside from the wide customer base and the appeal of this category, another reason to consider adding this product to your ecommerce store is its high profit margin.
Click on the box next to the product to search for potential Aliexpress suppliers. Using ZIK Analytics, I found this product on Aliexpress for $8.20. It offers multiple color options to add these variations to your online store.
If you price the product the way the seller Allgri did on their website, you can earn more than $45 in revenue per product sold. If you can attract customers to buy this product and boost your order volume, you can earn significant profits from this product category!
Whether or not you have a dropshipping store, you can learn from this strategy, which our example employs to leverage the product’s popularity for maximum sales.
3. Smart Ring
What makes smart rings one of the trending products to sell online?
The rise in demand for wearable tech is one reason. If you dislike wearing smart watches, a smart ring is a suitable alternative. Adding this product to your ecommerce store attracts buyers looking for a compact, discreet alternative to smart watches. It also targets health conscious consumers that want innovative health tracking and other modern solutions.
Like the protein shaker bottle, this product has a niche appeal, attracting health and wellness enthusiasts. They are a must-have for personal wellness tracking, as they can notify you about vital signs, such as your heart rate, and for sleep monitoring.
Smart rings are small, which makes them easy to pack and ship to buyers. Another advantage is that you can offer this product at low shipping rates. If you know how to market this product well, you can even leverage opportunities to upsell. Tech-savvy consumers are looking for more similar products to improve their personal wellness tracking, so you must take advantage of that!
Let’s validate this product with our ZIK Analytics product research tool. The best selling item on the eBay list sold 1,377 times in the last 30 days, and 235 times in the last seven days. These are impressive sales statistics for a product listed for $98!
According to the listing, this product is a sleep tracker, blood pressure and oxygen tracker, and activity and fitness tracker. It comes in various size and color options and comes with a free charging case!
I used the ZIK Analytics Store Sales Tracker to gather crucial data about this store. It is a one-product online store that has generated 1,386 sales in the last 30 days, and its estimated revenue within 30 days is $135,828.
If you’re convinced that this is one of the top trending products online, let’s look at how many suppliers list it for on Aliexpress.
The first product on Aliexpress is available for $12.48, which gives you a profit of $85.52 for the seller listing price of $98.
Another Aliexpress supplier offers this product for $18.79, for a profit of $79.21.
With the demand for this product and the high profitability, it’s among the best selling products you need to boost ecommerce sales.
4. 6 in 1 Wireless Charging Stand
A wireless charging stand is the best product to add to your online store for maximum ecommerce sales.
The high demand for convenience is something you should maximize as an ecommerce store owner. Nowadays, most people rely on multiple devices, such as smartphones, earbuds and smart watches. Keeping a wireless charging stand is a practical investment for tech-savvy users.
Wireless charging is a growing segment of the technology category. As it becomes more mainstream, demand grows with its popularity.
Now is the best time to tap into this growing market, especially if you want to attract customers who own multiple devices.
Adding this product to your ecommerce store is another way to future-proof your store if you want to focus on the technology niche. Wireless charging stands are compatible with different devices, brands, and models.
You can target this product for Android and iOS users.
Now, I will use ZIK Analytics to gather crucial data about this product to help determine if it has a good sales performance.
You can use those data insights to decide if it’s a worthwhile addition to boost your ecommerce sales.
When I input the store link to the ZIK Analytics’ Store Sales Tracker, here’s what I got.
The store is based in the US and has six products. Its estimated sales in the last 30 days are 477, with an estimated revenue of $12,445.
The 6 in 1 wireless charging stand is listed for $39.99. It sold 89 times and earned the seller $3,559 in revenue. The product seems priced reasonably given that it offers six functionalities into one product—no wonder the seller could generate as much ecommerce sales on their online store.
With such impressive numbers, let’s find out if we can find suppliers for this product on Aliexpress. It’s a good way to determine how much you can get this product and its profitability.
There are many options for similar products on Aliexpress, and I found this one. It is listed for $10.94, which gives you over $29 in profit per product sold. Since the seller has sold this item 89 times, that would give them over $2,000 in profits within the last 30 days!
5. Stars Projector
Stars projector is among the trending ecommerce products you must consider adding to your ecommerce business website. So, what makes it an attractive option if you’re looking for a trending product?
First, it appeals to a wide audience. Star projectors attract various potential buyers, from those who are looking for night lights for their kids’ bedrooms or wellness enthusiasts seeking to create a relaxing atmosphere at home. A sign of a good trending product is one that can appeal to various age groups, allowing your ecommerce business to target various market segments.
Selling star projectors in your online store is a good way to capitalize on the popular home décor trend on social media.
Consumers are increasingly looking for ways to enhance their living space with décor items that improve their mood and well-being. For this reason, it’s one of the trending ecommerce products that could earn lots of sales online.
Speaking of improving well-being, the star projector promotes relaxation and reduces stress. It creates a calming environment, which makes the star projector an affordable way to achieve that desired tranquil atmosphere.
Finally, star projectors make great gift ideas for any season or occasion. They are decorative and functional home items that work on any gift-giving occasion, such as holidays, birthdays, and housewarming parties.
Promoting this product on social media is also quite easy. You can create how-to videos and other video content that showcase the product features.
Engaging content on social media helps drive traffic to your online store and attract potential buyers.
Let’s dig into the numbers and data to determine why this trending product attracts potential customers to your ecommerce business.
I found this listing of the stars projector product, which is listed for $40.99. The product comes in various color options, allowing buyers to choose a color that matches their décor.
Using ZIK Analytics, I found that this product sold 8 times in the last 30 days and twice in the past seven days. It has earned the seller $327 in revenue.
The seller is US-based, and they have over 7,000 products online. The estimated sales for the online store in the last 30 days is 8,201. They have an estimated revenue of $289,924 in the last 30 days.
Given the seller’s success on the ecommerce landscape, you can explore their in-store products. It allows you to find other potential trending products to add to your ecommerce store.
Again, if you perform thorough market research to analyze products to sell online, you can generate consistent sales at a favorable profit margin.
If you’ve decided to add this product to your online store, it’s time to find out if there are suppliers for it and how much profit you can make per item sold.
Our ZIK Analytics tool makes it easy to find suppliers, saving you time in your market research.
The first supplier I found on Aliexpress is this one, which lists the same product: an astronaut projector. It is available for $1.75 and comes in various color options. The supplier offers free shipping and guaranteed fast delivery, as well as free returns.
This supplier is a good option if you want to enjoy consistently high profit margins on your ecommerce business. Finding the hottest trending products and unlocking suppliers with low pricing and free shipping is the surefire formula to succeed with online selling.
I also found another supplier on Aliexpress, which listed the same stars projector for $1.27. It is shipped from the US and is available for free shipping for a limited time.
You can take advantage of this low pricing offered by the supplier to maximize your profit for each trending product sold online.
Picture this: you can earn more than $39 per product for every product sale. Of course, when calculating your profits, you must consider the Shopify and other selling fees, depending on your ecommerce platform.
But the more trending products you sell online, the bigger your revenue!
6. Portable Projector
A portable projector is a versatile product that is among the trending products to sell online. Its versatility allows you to sell it to a wide range of customers.
For example, you can use a projector at home to view TV shows and movies on a large screen. Install this projector in your family room and enjoy your favorite movies or TV shows for home entertainment.
Portable projectors are also valuable for businesses since they can be useful in giving presentations or product showcases. Projectors are also essential for education purposes or in a classroom setting.
Commercial spaces can also install them for outdoor viewing parties and other similar events.
Given portable projectors’ versatility, you can target various customer segments during product promotion. They appeal to a diverse market, giving you more chances to earn online sales with these trending product ideas.
Aside from the varied uses, the convenience and portability are opportunities you cannot afford to miss. This product is lightweight and portable, making it easy to set up and use.
You can leverage these product features when engaging potential customers who might be interested in buying the product.
When promoting on social media, you can present various ways to use the product to entice your targeted customer segments. Creative content that showcases its features can effectively capture potential buyers.
The right content marketing strategy can capture the steady demand for this hot product, ensuring consistent buyer demand.
It’s time to explore the data to determine if this hot product can increase sales!
I found this product using ZIK Analytics’ Product Explorer tool. To use this tool, enter the keyword for the trending product you want to learn more about and click Search.
This Bubba Portable Home Projector is one of the top selling items that I found on ZIK Analytics in this trending product category. It is sold for $19.99 and has various color options and a plug format, which is ideal for stores that sell worldwide.
It sold 24 times in the last 30 days and one time in the last seven days.
This portable mini projector is listed for $109.95. It comes with a free shipping offer and a 30-day money-back guarantee. The product listing provides detailed information about the product, including technical specifications.
This portable mini projector was uploaded on the website in July, but it has sold 17 times in the last 30 days and three times in the past week. It has generated an estimated revenue of $2,073.
These numbers validate this as a trending product category with the potential to make good profit and steady demand.
Now, let’s explore the seller behind this product. This US-based online store has 138 products on its website. Its estimated sales in the last 30 days are 1,941, and its revenue is $148,374.
Those are good numbers, and they validate that this seller is a good one to use for competitive analysis. Plus, the hot product—the portable projector—is doing well sales-wise, which makes it one of the top trending product ideas you need to sell online.
Let’s find suppliers online if you’re ready to add this hot product to your store.
Using our Shopify tool on ZIK Analytics, you can find suppliers for this portable projector within minutes!
The first product is listed for $12.15 and is the same as the one listed on the Shopify store. However, please note that this product only offers EU plug type. If you are selling to a worldwide market, you should consider a product with multiple plug options, such as this one.
This product is listed for $31.63 and comes in EU, US, and UK plug options. It is ideal for ecommerce businesses with a worldwide audience. It has two color options and offers up to $78 in profit per item sold.
If you add this trending product to your ecommerce site, you can look at the brand’s social media channels for an idea on building your own marketing strategy. You can use these marketing tips to get insights into developing your own and boosting sales.
For example, their TikTok page offers engaging video content showcasing the different features of their product. Showing how to use the product and its features is a great way to capture the attention of your target buyers.
Meanwhile, social media exposure can generate constant demand among your target audience.
And since the ecommerce site focuses on tech products, you can gain valuable marketing tips from their social media marketing strategy for your own niche ecommerce site.
Final Thoughts on Trending Products to Sell
Your ability to identify trending products to sell requires thorough market research and an understanding of your target buyers’ preferences. Balancing these two elements ensures a steady product demand, leading to consistent sales.
Using our ZIK Analytics tool allows you to obtain critical data and sales insights that assess a product’s performance.
While it’s crucial to research social media to identify the hottest trending products, you should always back your selection with data from Google Trends and actual sales.
Google Trends allows you to measure and assess the search interest for high-demand products.
You may not be aware of the sales and revenue from online shopping sites, but with our ZIK Analytics tool, you won’t have to guess anymore. You can be confident when deciding which trending items to add to your store!
Find Winning Trending Products with ZIK Analytics
Not all trending eCommerce products are worth your time. With ZIK’s eBay Product Research Tool, you can analyze sales data, validate demand, and uncover products with real profit potential. Stay ahead of competitors, avoid costly mistakes, and confidently grow your store by choosing trends backed by hard numbers, not guesses.
Frequently Asked Questions on Trending Ecommerce Products
Here are some frequently asked questions about eCommerce products that are trending:
What products get sold the most?
There are many trending product categories, such as fashion and clothing. These categories enjoy steady demand regardless of the season, so it’s no wonder the fashion and clothing industry is a trillion-dollar industry.
What is high demand?
High demand is defined as a product’s popularity and ability to generate sales. Ecommerce sellers must prioritize products with high demand, as this increases their chances of making more sales and profit.
What are the top-selling products on TikTok 2025?
Skincare, makeup, and body care products will be the top-selling products on TikTok in 2025. Other trending items include portable blenders, LED light strips, and pet hair rollers.
Which item has the highest profitability?
The best-selling products with the highest profit margin are those that require low cost to make. This means that you can price the product higher than it would cost to make it. Specialty or niche products, such as children’s products, pet products, candles, and more, can offer high profitability.
Which product is most selling in e-commerce?
Fashion consistently leads global e-commerce sales, with clothing, shoes, and accessories dominating. Electronics like smartphones and laptops also rank highly, alongside beauty products and home essentials. These categories drive repeat purchases, making them the strongest performers across major platforms like Amazon, eBay, and Shopify.
What products are in high demand right now?
Tech gadgets like wireless chargers and gaming headsets are trending. Health and wellness products, including protein powders and skincare, see strong demand. Eco-friendly items, pet accessories, and stylish home décor also sell well. Fashion staples and TikTok-driven favorites like matcha powder are booming.
What is the #1 selling product?
There’s no universally #1 product across all platforms globally. However, among Shopify merchants in the U.S., shirts (especially T-shirts) rank as the top-selling online product, driven by their universal appeal and endless design options.
What is the most profitable thing to sell online?
Digital products like e-books, online courses, and software are highly profitable since they require no inventory or shipping and scale infinitely. Other profitable categories include branded fashion, health supplements, and electronics, where strong margins, recurring demand, and global reach maximize seller earnings online.