The best selling items on eBay are vehicle parts and accessories, consumer electronics, industrial and business supplies, home and garden goods, and collectibles. Those five categories take the largest share of eBay's sale earnings. Measured across the ZIK Marketplace Index (ZMI), covering 149,400,088 tracked US eBay listings and pulled 2026-09-14, the 20 categories sampled for this guide moved 62.8 million units for $4.16 billion in 30 days. Only 23.3% of the 135,803,491 listings in those 20 categories sold anything at all in that window. The 16 largest by earnings are broken out below. Health and beauty sells through fastest at 31.5%, sporting goods slowest at 14.7%. Sales figures throughout are a trailing 30-day rollup, and "ZMI" alone carries the rest of the page.
That is the short answer. The longer one matters more, because the best selling items on eBay are not always the best items for you to sell. A category can move millions of units and still be a poor place to list if too many sellers are chasing the same buyers. That gap, between what sells and what is worth your stock, is what the rest of this guide measures.
This guide covers 16 of eBay's biggest categories by earnings, and sits alongside our guides to eBay dropshipping and finding dropshipping suppliers. It covers what actually sells inside each one, the price band that earns the most, the weight and postage trap that catches new sellers, and how to run the same check on any product yourself.
Key takeaways
- Roughly one in four tracked US listings sells in a given month. The rest sit.
- Items under $10 are just under a quarter of all units sold, and 2.1% of the money.
- Items over $250 are 3.9% of units and 44.6% of the revenue.
- Sell-through rate, not sales volume, tells you whether stock will move. The eBay Product Research Tool returns it for any keyword you enter.
- The best-selling item in a category is often an accessory or a consumable, not the headline product.
To make it easier for you, we have researched and organised the top-selling items by category so you can find profitable products quickly.
The biggest eBay categories by earnings
Sell-through rate is the share of listings that sell in a given period. If 100 listings exist for a product and 25 of them sold something in the last 30 days, that is a 25% sell-through rate. It is the single most useful number on this page, because it answers whether your listing will move rather than how big the category is.
These are 16 major US eBay categories, ranked by 30-day sale earnings. "Listings that sold" is the share of listings in that category that sold at least one unit in the last 30 days. It is not the same measure as the Sell through figure in ZIK's Product Research Tool, which counts sales per listing: the section below explains the difference.
| Category | Listings that sold | Units sold (30d) | Sale earnings (30d) | Average price | Median list price |
|---|---|---|---|---|---|
| eBay Motors | 26.9% | 15,195,180 | $1,346,326,467 | $99.09 | $57.88 |
| Electronics | 27.9% | 4,225,297 | $503,643,288 | $134.57 | $41.58 |
| Business & Industrial | 17.0% | 4,768,935 | $407,217,904 | $122.18 | $54.66 |
| Home & Garden | 21.8% | 8,077,276 | $381,759,203 | $54.51 | $30.29 |
| Collectibles & Art | 24.2% | 5,571,347 | $331,944,329 | $64.33 | $20.59 |
| Toys & Hobbies | 26.7% | 4,722,220 | $284,279,889 | $75.77 | $21.07 |
| Clothing, Shoes & Accessories | 20.6% | 4,024,417 | $169,614,986 | $47.95 | $25.05 |
| Sporting Goods | 14.7% | 2,798,764 | $166,780,544 | $75.52 | $24.19 |
| Health & Beauty | 31.5% | 5,067,850 | $163,397,530 | $36.77 | $23.96 |
| Jewelry & Watches | 19.0% | 1,217,897 | $123,737,759 | $126.45 | $20.08 |
| Books, Movies & Music | 26.4% | 3,703,663 | $89,682,317 | $30.27 | $14.33 |
| Computers/Tablets & Networking | 18.0% | 750,469 | $57,464,434 | $85.56 | $34.86 |
| Consumer Electronics | 22.8% | 715,337 | $41,886,820 | $74.44 | $26.91 |
| Cell Phones & Accessories | 24.3% | 411,778 | $23,344,026 | $49.92 | $16.26 |
| Musical Instruments & Gear | 20.4% | 218,745 | $17,726,855 | $98.97 | $56.15 |
| Pet Supplies | 20.5% | 456,147 | $15,317,579 | $37.87 | $26.63 |
| All categories measured | 23.3% | 62,769,815 | $4,155,887,881 |
Average price is the mean price of listings that actually sold, so a few expensive sales pull it upward. The median list price sits beside it for that reason: in Jewelry & Watches the average sale is $126.45 while the median listing is priced at $20.08, which tells you most of that category's earnings come from a small number of expensive pieces.
The 12 best selling individual items on eBay right now
The category tables say where demand sits. This is what it looks like at the level of a single listing: the highest-selling individual items across US eBay, with what each one actually earned. Pulled 2026-09-23, a few days after the category figures above, so treat it as the newer snapshot of the two.
| # | Item | Category | Price | Units (30d) | Earnings (30d) |
|---|---|---|---|---|---|
| 1 | OEM PlayStation 3 replacement case letters | Electronics | $9.99 | 11,703 | $116,913 |
| 2 | adidas Grand Court 2.0 women's shoes | Clothing, Shoes & Accessories | $20.00 | 11,276 | $225,520 |
| 3 | Apple Pencil Pro | Electronics | $58.00 | 9,768 | $566,544 |
| 4 | adidas Grand Court kids' shoes | Clothing, Shoes & Accessories | $29.00 | 6,753 | $195,837 |
| 5 | Toyota RAV4 touch-up paint | eBay Motors | $40.00 | 6,670 | $266,800 |
| 6 | Apple AirPods 4 | Consumer Electronics | $65.00 | 6,288 | $408,720 |
| 7 | Pokemon 30th Anniversary Elite Trainer Box | Toys & Hobbies | $169.88 | 4,881 | $829,184 |
| 8 | Front wheel bearing hub, 2002-2009 Chevy Trailblazer | eBay Motors | $55.47 | 4,479 | $248,450 |
| 9 | Dell 2.5in HDD tray caddy | Electronics | $8.88 | 4,300 | $38,184 |
| 10 | Revell enamel model paint, 14ml | Toys & Hobbies | $2.27 | 3,796 | $8,617 |
| 11 | Panini World Cup 2026 sticker packs | Sporting Goods | $0.99 | 3,771 | $3,733 |
| 12 | Printed packaging tape | Business & Industrial | $24.65 | 3,723 | $91,772 |
Read the last two columns together and the whole problem with "best selling" shows up in one line. The Pokemon 30th Anniversary Elite Trainer Box sits at number 7 on units, below five cheaper items, and earned $829,184. The Panini World Cup 2026 sticker packs at number 11 moved 3,771 units, nearly as many, and earned $3,733. Same shelf space, same packing time, 222 times the money.
That gap is not an outlier. It is the pattern, and the next section measures it across every sale on the site.
Units sold is the wrong thing to chase
All figures in this section are ZMI, US eBay, trailing 30 days, pulled 2026-09-14. A list of eBay's highest-selling items is mostly a list of cheap items. That is a trap, and the numbers show why. Splitting every US sale in the last 30 days by price band:
| Price band | Units sold | Share of units | Sale earnings | Share of earnings |
|---|---|---|---|---|
| Under $5 | 6,861,662 | 10.3% | $19,802,601 | 0.5% |
| $5 to $10 | 8,668,324 | 13.0% | $68,330,759 | 1.6% |
| $10 to $25 | 21,246,808 | 31.8% | $358,621,167 | 8.3% |
| $25 to $50 | 13,359,963 | 20.0% | $476,951,857 | 11.0% |
| $50 to $100 | 8,207,922 | 12.3% | $587,373,412 | 13.5% |
| $100 to $250 | 5,772,633 | 8.6% | $892,788,755 | 20.6% |
| Over $250 | 2,622,590 | 3.9% | $1,931,333,797 | 44.6% |
Items under $10 account for just under a quarter of all units sold on eBay (10.3% below $5, another 13.0% between $5 and $10) and 2.1% of the money. Items over $250 are 3.9% of units and 44.6% of earnings. One $300 sale is worth more than a hundred $2 sales, and it is one pack, one label, one trip to the post office. If you are working the other end deliberately, small items to sell on eBay covers how to make low prices pay through postage discipline.
This is the single most useful thing in this dataset for a new seller. I have watched people start on the cheapest thing they could find, ship two hundred parcels in a month, and end up with less in hand than a single mid-priced sale would have paid. Sorting any research tool by units sold will surface sticker packs and screen protectors. They sell constantly and they earn almost nothing after fees and postage.
The practical version: look at sale earnings per listing, not units. Then check whether you can source the item at a price that leaves a margin once eBay's fees and your postage come out.
Weight is the hidden half of that sum, and it is why cheap does not automatically mean bad. Look at what actually tops these categories: touch-up paint, watch batteries, engraved pet tags, screen protectors, instrument cables. They are small and light, so postage stays low enough that a $5 to $20 sale still clears something. The same $15 sold as a bulky item does not. For an individual seller working from home without freight rates, weight and parcel size decide which end of the price table is actually reachable, which is why small items to sell on eBay is a strategy rather than a compromise.
Check any product before you buy stock. The ZIK eBay Product Research Tool for Sellers returns sell-through, listings, sold items and earnings for any keyword. Start your $1 trial and run your first search.
What sell-through rate actually means
Sell-through gets measured two different ways, and the two answer different questions. Knowing which one you are looking at matters more than the number itself.
Share of listings that sold. Out of every listing for a product, what percentage sold at least once in the period. This is the definition used in the table above, and it is bounded at 100%. On eBay it runs between 14.7% and 31.5% by category, averaging 23.3%. It answers: if I list this, will it move?
Sales per listing. How many units the average listing shifted, expressed as a percentage. This is the definition the ZIK Analytics Product Research Tool uses, and it is deliberately not bounded. The tool's own help text puts it plainly:
"The sell-through % is a measurement of how fast items are selling. For example, a sell-through rate of 500% means that on average each listing has gained 5 sales. The higher the sell-through %, the better!"
So a search returning 500% is telling you each listing averaged five sales, not that five times more sold than existed. A search returning 2,351% means the sampled listings averaged just over 23 sales each. It answers: how fast is this moving?
Neither is wrong, and a high number in one is not comparable to a high number in the other. A category can show a very high sales-per-listing figure because a handful of listings sell in huge volume, while most listings in it never sell at all. In the Product Research Tool the Successful listings figure beside it is the bounded one, and reading the two together is more informative than either alone.
The practical rule, and the one I wish someone had told me earlier: before comparing any two sell-through figures, check that both were built the same way. A figure above 100% is a sales-per-listing measure, not a broken one.
Work out which of these categories you can actually compete in. Run the keyword, read the sell-through, then check whether you can source it at a margin. Start your $1 trial.
The 16 categories, one by one
Each figure below is 30-day US data from ZMI. The example in each case is the highest-selling listing in that category, chosen to show what real demand looks like rather than what a category name suggests.
eBay Motors
Screenshots: ZIK eBay Product Research Tool, marketplace ebay.com, 30-day window, All Locations, All Listings, Brand New. The tool reports on the top 100 listings for a search, so its figures describe the competitive front of a category rather than the whole of it, and its Sell through tile counts sales per listing where the table above counts share of listings sold.
Parts and accessories, not whole vehicles, are what move here. 7,795,724 of 28,984,133 listings sold in the last 30 days, a 26.9% sell-through rate, moving 15,195,180 units for $1,346,326,467.
The best seller was Toyota RAV4 touch-up paint at $40.00, which moved 6,670 units in 30 days. Most of the volume sits in the $10 to $25 band.
What actually moves in eBay Motors:
- Touch-up paint
- Wheel bearing hubs
- Brake rotor and pad kits
- Wax applicator pads
- Trim and body clips
ZIK's car parts report breaks the category into segments and lists the top products and sellers, with their sales, prices and sell-through.
Electronics
The second-highest earnings of any category, and second only to health and beauty on sell-through. 4,225,297 units moved for $503,643,288 in 30 days, off 1,758,997 of 6,311,332 listings selling: a 27.9% sell-through rate.
The best seller was an OEM PlayStation 3 replacement case-letter set at $9.99, which moved 11,703 units in 30 days. Volume concentrates in the $10 to $25 band.
Worth reading next: dropshipping electronics.
Top sellers here:
- Replacement console parts
- Styluses and tablet pens
- Charging cables
- Remote controls
- Small adapters
For the individual products behind these numbers, ZIK's best selling electronics report segments the category and names the top products and sellers.
Business & Industrial
Low sell-through, high order values. Slow but worth a lot per sale. Sell-through runs 17%, or 1,932,884 of 11,361,569 listings. Those sales came to 4,768,935 units and $407,217,904.
The best seller was printed packaging tape at $24.65, which moved 3,534 units in 30 days. The $10 to $25 band carries most of the units.
Commonly sold in this category:
- Printed packaging tape
- Shop rags and towels
- Split bolt connectors
- Lubricants and greases
- Dental and lab consumables
Home & Garden
The same listing run through supplier matching: $13.99 on eBay against $6.46 on AliExpress, a 37.68% margin and 81.60% ROI after fees. Matching is by image, so it works best on commodity goods and poorly on branded or bundled items.
The second-largest category by listings, with steady mid-price demand. $381,759,203 of sales in 30 days, from 8,077,276 units. 3,767,265 of the category's 17,298,697 listings sold anything at all, a 21.8% rate.
The best seller was Kidde combined explosive gas and carbon monoxide alarm at $18.08, which moved 2,600 units in 30 days. Most units change hands in the $10 to $25 band.
See also: high profit eBay niches.
What sells in Home & Garden:
- Carbon monoxide and gas alarms
- Wheelie bin stickers
- Live garden insects
- Storage and organisers
- Small planters
Drill in with ZIK's furniture report: segmented, with top products, sellers and their sell-through.
Collectibles & Art
Driven by sports cards and currency, where a card can sell in days. A 24.2% sell-through rate here: 3,877,299 listings of 16,019,965 sold, moving 5,571,347 units and $331,944,329.
The best seller was 2026 Topps Now Lionel Messi card at $6.95, which moved 1,526 units in 30 days. Demand clusters in the under $10 band.
Background: selling rare coins.
The items doing the volume here:
- Sports trading cards
- World banknotes
- Coins
- Comics
- Vintage ephemera
See which products carry the number in ZIK's best selling collectibles, coins, comics, vintage items report.
Toys & Hobbies
Trading cards and sealed collectibles lead here, alongside fast-moving licensed toys. 2,512,163 of 9,415,095 listings sold in the last 30 days, a 26.7% sell-through rate, moving 4,722,220 units for $284,279,889.
The best seller was Pokemon 30th Anniversary Elite Trainer Box at $159.88, which moved 3,822 units in 30 days. Most of the volume sits in the under $10 band.
Worth reading next: dropshipping toys.
Frequently sold here:
- Sealed trading card boxes
- Model enamel paints
- Fast food collectibles
- Die-cast models
- Building blocks
ZIK's best selling toys, Pokemon cards report breaks the category into segments and lists the top products and sellers, with their sales, prices and sell-through.
Clothing, Shoes & Accessories
Branded footwear does the volume. Generic apparel does not. 4,024,417 units moved for $169,614,986 in 30 days, off 2,519,975 of 12,254,982 listings selling: a 20.6% sell-through rate.
The best seller was adidas Grand Court 2.0 women's shoes at $20.00, which moved 11,276 units in 30 days. Volume concentrates in the $10 to $25 band.
Worth reading next: how to sell clothes on eBay selling shoes.
What actually moves in Clothing, Shoes & Accessories:
- Branded trainers
- Graphic T-shirts
- Jeans
- Handbags
- Sunglasses
For the individual products behind these numbers, ZIK's best selling clothes, shoes, sneakers, handbags report segments the category and names the top products and sellers.
Sporting Goods
The lowest sell-through of any major category at 14.7%. Bulky, slow stock. Sell-through runs 14.7%, or 1,357,273 of 9,232,540 listings. Those sales came to 2,798,764 units and $166,780,544.
The best seller was Panini World Cup 2026 sticker packs at $0.99, which moved 4,522 units in 30 days. The $10 to $25 band carries most of the units.
More on this: flipping on eBay.
Top sellers here:
- Sticker collections
- Team supporter kit
- Fishing tackle
- Gym accessories
- Cycling spares
Health & Beauty
The highest sell-through on eBay at 31.5%, on consumables people re-order. $163,397,530 of sales in 30 days, from 5,067,850 units. 2,046,103 of the category's 6,502,141 listings sold anything at all, a 31.5% rate.
The best seller was fractionated coconut oil at $11.99, which moved 2,094 units in 30 days. Most units change hands in the $10 to $25 band.
Commonly sold in this category:
- Hair regrowth treatments
- Carrier and essential oils
- Salon hair colour
- Protein powders
- Supplements
Drill in with ZIK's best selling beauty products, cosmetics, supplements report: segmented, with top products, sellers and their sell-through.
Jewelry & Watches
High average price, but under a fifth of listings sell in a month. A 19% sell-through rate here: 760,649 listings of 3,993,819 sold, moving 1,217,897 units and $123,737,759.
The best seller was sterling silver box chain necklace at $19.99, which moved 691 units in 30 days. Demand clusters in the under $10 band.
Background: selling watches on eBay.
What sells in Jewelry & Watches:
- Watch batteries
- Sterling silver chains
- Jewellery polishing cloths
- Watch band tools
- Gemstone beads
See which products carry the number in ZIK's best selling jewelry, watches report.
Books, Movies & Music
Cheap per unit and very high volume. Margin comes from postage discipline. 2,029,123 of 7,688,158 listings sold in the last 30 days, a 26.4% sell-through rate, moving 3,703,663 units for $89,682,317.
The best seller was a used paperback of Good to Great at $6.18, which moved 1,001 units in 30 days. Most of the volume sits in the under $10 band.
More on this: thrift store flipping.
The items doing the volume here:
- Used paperback fiction
- Business and self-help titles
- Children's classics
- DVDs and box sets
- Music memorabilia books
ZIK's best selling books, DVDs report breaks the category into segments and lists the top products and sellers, with their sales, prices and sell-through.
Computers/Tablets & Networking
Consumables like ink and cabling outsell whole machines. 750,469 units moved for $57,464,434 in 30 days, off 252,163 of 1,403,219 listings selling: a 18% sell-through rate.
The best seller was a Dell 2.5in HDD tray caddy at $3.78, which moved 2,145 units in 30 days. Volume concentrates in the $10 to $25 band.
Frequently sold here:
- Printer ink cartridges
- Drive tray caddies
- 3D printer filament
- Processors
- Network adapters
For the individual products behind these numbers, ZIK's best selling laptops report segments the category and names the top products and sellers.
Consumer Electronics
Apple accessories dominate. Batteries and cabling fill the rest. Sell-through runs 22.8%, or 292,462 of 1,284,586 listings. Those sales came to 715,337 units and $41,886,820.
The best seller was Apple AirPods 4 at $65.00, which moved 6,226 units in 30 days. The $10 to $25 band carries most of the units.
What actually moves in Consumer Electronics:
- Wireless earphones
- Lithium coin and CR123A batteries
- Bluetooth headphones
- Security cameras
- Cable sleeving
The best selling electronics report goes a level deeper, listing top products and sellers with sales, prices and sell-through.
Cell Phones & Accessories
Screen protectors and chargers, sold in multipacks at low prices. $23,344,026 of sales in 30 days, from 411,778 units. 131,698 of the category's 542,386 listings sold anything at all, a 24.3% rate.
The best seller was a three-pack of iPhone tempered-glass screen protectors at $1.89, which moved 2,723 units in 30 days. Most units change hands in the under $10 band.
Top sellers here:
- Tempered glass screen protectors
- Fast wall chargers
- Phone cases
- USB-C cables
- Replacement screens
Musical Instruments & Gear
The smallest category listed here. Cables and mics, not instruments. A 20.4% sell-through rate here: 110,223 listings of 541,324 sold, moving 218,745 units and $17,726,855.
The best seller was a 1/4in mono instrument cable at $9.98, which moved 225 units in 30 days. Demand clusters in the $10 to $25 band.
Commonly sold in this category:
- Instrument and patch cables
- Podcast microphones
- XLR connectors
- Stage boxes
- Amp capacitors
Pet Supplies
Personalised tags are the single biggest seller, at under $5 each. 191,984 of 935,781 listings sold in the last 30 days, a 20.5% sell-through rate, moving 456,147 units for $15,317,579.
The best seller was engraved stainless steel pet ID tags at $4.95, which moved 2,141 units in 30 days. Most of the volume sits in the $10 to $25 band.
See also: dropshipping dog products.
What sells in Pet Supplies:
- Engraved pet ID tags
- Flea and tick collars
- Oral flea treatments
- Aquarium livestock
- Feeding bowls
How to find these items yourself
A category table tells you where demand sits. It does not tell you what to list next week, because by the time a product reaches a published list, the people who read that list are already competing with you.
Selling on eBay UK? The same list looks different there: our guide to the best-selling items on eBay UK covers ebay.co.uk alone, with 30-day figures in pounds.
The eBay Product Research Tool runs the same measurement on any keyword you enter. Pick the marketplace, type the keyword, set the sale-date window to 7, 14, 21 or 30 days, and it returns sell-through, listings, sold items and sale earnings for that search. Filters for price, seller feedback and excluded phrases let you strip out the results you cannot compete with.
Two habits make the difference:
- Search the product, not the category. "Pet supplies" is not a decision. "Personalised dog tag stainless steel" is. Most sellers I see give up on a niche after searching a category name, deciding it looks too crowded, when the specific product inside it was wide open.
- Set the window to 30 days for a stable read, then 7 days to see whether demand is rising or fading. A product with strong 30-day numbers and weak 7-day numbers is on its way out.
The eBay Product Explorer and eBay Market Insights surface trending items without a keyword to start from. The eBay Category Research Tool works the other direction, reporting sell-through and listing counts for a whole category so you can compare two niches before committing stock. Note that it reports lifetime sales while Product Research reports a 7 to 30 day window, so the same keyword gives different figures in each. That is expected, not an error.
For a shorter read than any 30-day window gives, there is also the 500 Best Selling eBay Items (Last 48h) list.
Stop guessing which items move. Put any product into the eBay Product Research Tool and see its real 30-day numbers before you list. Start your $1 trial.
Frequently asked questions
Answers below use ZMI data for US eBay over the 30 days to 2026-09-14.
What sells fastest on eBay?
Health and beauty, measured by the share of listings that sell. It tops the table above at 31.5%, ahead of electronics and eBay Motors. These are consumables and parts people re-order, which is why they move.
What is the most profitable thing to sell on eBay?
By total earnings, eBay Motors parts and accessories. $1,346,326,467 in 30 days, well ahead of electronics at $503,643,288. For an individual seller the more useful answer is the price band. Items over $250 generate 44.6% of eBay's earnings from 3.9% of its unit sales, so fewer, higher-value sales beat high-volume cheap stock on the same amount of work.
What is the easiest thing to sell on eBay?
Items you already own and can describe accurately. Beyond that, the low-friction categories are the ones with high sell-through and small parcels: health and beauty at 31.5%, and books, movies and music at 26.4%, where the median listing is $14.33 and postage is cheap.
What are the best lightweight items to sell on eBay?
The lightweight winners in this data are consumables and accessories: watch batteries, screen protectors, engraved pet tags, instrument cables, touch-up paint and printer ink. Each one tops its category by units sold, and each is small enough to post as a letter or a small parcel. They cluster in the $10 to $25 band, which carries 31.8% of everything sold on eBay. The trade is volume for simplicity: postage is predictable, breakage is rare, and returns cost little to absorb. The limit is that the same lightness makes them easy for anyone else to sell too, so competition is decided on price and feedback rather than on sourcing.
What is a good sell-through rate on eBay?
Anything from 20% to 30% is healthy, and below 15% means stock will sit. Across the categories measured here the range runs from sporting goods at the bottom to health and beauty at the top, averaging 23.3%. Treat that as the benchmark for the share-of-listings measure. If a tool reports a figure above 100%, it is reporting sales per listing instead, which is a different measure and not comparable.
What should I avoid selling on eBay?
Categories where your stock will sit. Sporting goods sits at the bottom of the table above, and the items are bulky enough that postage eats the margin. The same caution applies to any niche where you cannot beat the incumbent sellers on price or feedback. The eBay Competitor Research Tool shows you what those sellers are actually shifting before you commit.
How many eBay listings actually sell?
23.3% of tracked US listings sold at least one unit in the last 30 days, or 31,708,367 out of 135,803,491 across the 20 categories measured here. Most listings on eBay do not sell in a given month, which is the context missing from most "best selling items" lists.
Do I need to sell cheap items to get started?
No, and the earnings data argues against it. Cheap items are just under a quarter of units sold and 2.1% of the money. Starting with a small number of mid-priced items, in the $25 to $100 range that carries 24.5% of eBay's earnings, means fewer transactions to manage while you learn.
Sources and method
All marketplace figures come from the ZIK Marketplace Index (ZMI), covering 149,400,088 tracked US eBay listings, pulled 2026-09-14. Sales, units and earnings are a trailing 30-day rollup, not a calendar month.
The 12-item table is a separate pull dated 2026-09-23; every category figure is the 2026-09-14 snapshot. Sell-through is calculated as the share of listings in a category that recorded at least one sale in that 30-day window. Average price is the mean price of listings that sold and is pulled upward by expensive outliers, which is why median list price is shown alongside it. Category names are eBay's own top-level categories, so each figure describes exactly the slice it was measured over. The 16 shown are ranked within 20 categories measured, not across all of eBay: two further categories, Collectibles and Coins & Paper Money, out-earn the smallest entry here and are not listed. eBay's taxonomy also carries overlapping labels, so a product can sit under more than one.
Ready to check a product of your own? Start your $1 trial and run your first search.