eBay Market Report · Electronics

Best Selling Electronics on eBay in September 2026

Cables and chargers sell the most electronics on eBay, 365,886 units in 30 days, but both score Low opportunity against 714,475 listings. Smartwatches are the one clean opening: 74.6% sell-through, Low competition, $83.01 a sale. At $325.08M in 30 days this is the biggest category ZIK tracks.

▣ Source: ZIK sold-listing data
◷ Window: last 30 days
↻ Updated September 2026
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Market snapshot

electronics · all subcategories
Estimated sales
3M
units / 30d
Estimated revenue
$325.08M
sold value / 30d
Avg sold price
$108.42
per item
Avg sell-through
41.1%
sold vs listed
Active listings
7.3M
live competition
Competition
High
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Best-selling electronics segments

The electronics category does not sell evenly. These are the segments driving it, with the demand, pricing and competition that show which niches still have room.

Best-selling electronics segments on eBay by estimated sales, revenue, average sold price, sell-through rate, active listings, competition and opportunity. Source: ZIK Analytics sold-listing data, last 30 days, updated September 2026.
Segment Est. sales (units) Est. revenue (USD) Avg price (USD) Sell-through (%) Active listings Competition Opportunity
Cables 202,260$4,530,665$22.40
48.1%
420,244 High Low
Chargers 163,626$4,512,444$27.58
55.6%
294,231 High Low
Cameras 142,306$16,824,637$118.23
36.2%
392,689 High Low
Speakers 96,100$8,786,081$91.43
37.4%
256,877 Medium Low
Headphones 85,299$5,488,702$64.35
61.9%
137,824 Medium High
Smartwatches 53,137$4,410,888$83.01
74.6%
71,233 Low High
Earbuds 49,835$2,526,910$50.71
67.9%
73,403 Medium High
Drones 7,508$3,282,287$437.17
41.1%
18,246 Low High
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Top electronics products to source

Specific items you can act on, not broad groups. Each shows demand, pricing and the attribute that matters most when sourcing electronics.

Top electronics products to source on eBay by units sold, revenue, average sold price, key attribute, seller count and buyer demand. Source: ZIK Analytics sold-listing data, last 30 days, updated September 2026.
Product Subcategory Units sold Revenue (USD) Avg price (USD) Key attribute Sellers Demand
Apple MX2D3AM/A Pencil Pro - White Other 10,002$580,116$58.00 Brand · Apple — High
USB Flash Drive 1GB 2GB 4GB 8GB 16GB 32GB 64GB 128GB Memory Stick Memory Stick Other 3,481$26,038$7.48 Brand · Various — High
MKC9M 2.5 Gen14 HDD Tray Caddy Dell R640 R740 R740xd US Other 2,800$24,864$8.88 Brand · Dell — High
Apple AirPods 4 White in Ear Headphones MXP63LL/A Headphones 2,172$191,136$88.00 Brand · Apple — High
AOC 16T15 15.6 Viewable Portable Monitor 220 cd/m2 800:1 Built-in Speakers Speakers 2,118$95,289$44.99 Brand · AOC — Medium
Acer PM161Q 15.6 1920x1080 60Hz 250Nit 7ms 15.6 Portable Monitor Refurbished Other 2,012$68,790$34.19 Brand · Acer — Medium
Sony WH-1000XM6 the Best Wireless Noise Canceling Bluetooth Headphones Headphones 1,966$530,800$269.99 Brand · Sony — Medium
USB 3.0 Type C Flash Drive 256GB 128GB 64GB 32GB 8G USB-C OTG Flash Drive Memory Stick Other 1,859$9,704$5.22 Brand · Various — Medium
Samsung 16GB 2Rx8 PC4-2666V-RE1 Other 1,790$465,382$259.99 Brand · Samsung — Low
HP - OmniBook 3 16 2K Touchscreen Laptop - AMD Ryzen 5 40 (2025) - 8GB Memor... Other 1,754$876,982$499.99 Brand · HP — Low
Acer Aspire 14 AI Copilot+PC Laptop Core Ultra 5 226V Gen 4 ARC 16GB 1TB Refurb Other 1,642$641,053$390.41 Brand · Acer — Low
HP G5 100W PD Docking Station, Black Other 1,473$81,015$55.00 Brand · HP — Low
950M+ products and 10M+ sellers tracked in ZIK. Track any product, scan your own inventory, and catch winners before they peak.
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Top electronics sellers

Know who you are up against in electronics. These are the biggest sellers in the category, a fast read on your competition and what a winning store looks like.

Top electronics sellers on eBay by items sold, revenue and active listings. Source: ZIK Analytics seller data, last 30 days, updated September 2026.
Seller Items sold (30d) Revenue (USD, 30d) Active listings
best_buy 25,863$12,699,1534,073
vipoutlet 104,301$12,605,34021,803
acer 11,896$7,360,131585
itsworthmore 7,613$4,940,5175,402
verizon 9,208$4,290,294291
wazno 6,247$3,172,5591,299
lavafire.of.hawaii 60$3,085,87329
Omahablue 4,165$2,366,3111,484
supplytronics 2,967$2,270,437504
quickshipelectronics 4,071$2,221,147600
ZIK tracks 10M+ sellers across 950M+ products. Benchmark any competitor, see what they list, and find the gaps they leave open.
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Top electronics search terms

The exact phrases electronics buyers type into eBay. Put them in your listing titles to match live demand and show up in more searches.

Top buyer search terms for electronics on eBay by buyer demand, average sold price, competition and trend. Source: ZIK Analytics keyword demand data, last 30 days, updated September 2026.
Search term Demand Avg sold price (USD) Competition Trend
usb c cable High $14.31 Medium Rising
wireless earbuds High $56.94 Medium Rising
security camera High $69.09 Medium Rising
bluetooth speaker High $98.33 High Rising
phone charger High $10.35 Medium Rising
hdmi cable High $16.94 Medium Rising
power bank Medium $31.25 Medium Rising
gaming headset Medium $70.66 Medium Rising
smart watch Medium $41.84 Low Rising
drone with camera Medium $374.68 Low Rising
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The U.S. electronics market in context

How the whole U.S. electronics market is trending, from official U.S. Census data, and what it means for your eBay sourcing. These are national retail figures, not eBay.

U.S. electronics retail sales
$B per month · seasonally adjusted
Off 2022 peak
$7B$7.5B$8B $8.1B 202120222023202420252026
From $7.1B in Jan 2021 to $8.1B in Jul 2026, up 4.7% year over year; series high $8.3B. Source: U.S. Census Bureau, MARTS (NAICS 443, electronics & appliance stores), through Jul 2026.
U.S. e-commerce sales
$B per quarter · all retail · not adjusted
3.0x since 2018
$100B$200B$300B $330B 20182020202220242026
From $110B in Q1 2018 to $330B in Q2 2026, up 12.4% year over year; series high $365B. Source: U.S. Census Bureau, Quarterly Retail E-Commerce (not adjusted), through Q2 2026.

What this means for sellers

U.S. electronics and appliance store sales ran at $8.11B in July 2026, up 4.7% on the year but still below the 2022 peak of $8.32B. Specialist electronics retail has been flat to slightly down for four years while the devices themselves kept getting more expensive, which is a good description of demand moving to other channels rather than disappearing.

U.S. online sales reached $330B in the second quarter of 2026, up 12.4% year on year and about 3 times their 2018 level, with the Q4 2025 holiday quarter peaking at $365B. Electronics were the first category to move online at scale and they are still among the most searched, because model numbers and specifications make a device easy to buy without handling it.

On eBay this is the largest category ZIK tracks by revenue: an estimated 2,998,465 items sold in 30 days for $325.08M, against 7,295,585 live listings and a 41.1% sell-through. Cables and chargers supply the volume, 365,886 sales between them, while cameras supply the money at $16.82M. The eight segments cover about 27% of the headline, so read them as the shape of the category rather than the whole of it.

Speed and crowding pull in opposite directions here. Smartwatches are the one clean opening, 74.6% sell-through on 71,233 listings at $83.01 a sale, Low competition and High opportunity. Earbuds and headphones follow at 67.9% and 61.9%. The volume leaders are the worst places to start: cables and chargers sit on 714,475 listings between them, average $22.40 and $27.58, and both score Low opportunity. Cameras take the most revenue on the page and still score Low, against 392,689 rivals.

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Research more categories

These are the best selling categories on eBay we track, ranked from live sold-listing data. Every category below has its own report, refreshed each month.

Best Selling Electronics on eBay FAQs

Cables and chargers, on volume. An estimated 202,260 cables and 163,626 chargers sold in the trailing 30 days, more than any other segment. They are also the two worst-scored segments on the page, both High competition and Low opportunity, because they sit on 714,475 live listings between them and average $22.40 and $27.58 a sale. Cameras took the most money, $16.82M from 142,306 sales at $118.23. This is the largest category ZIK tracks by revenue, $325.08M in the window, so what sells most and what is worth selling are especially far apart here.

The category clears 41.1% of its live listings in 30 days, 2,998,465 sales against 7,295,585 listings. That is a middling rate, and the spread underneath it is what matters. Smartwatches clear 74.6%, earbuds 67.9% and headphones 61.9%. Cameras are slowest at 36.2% and speakers 37.4%, both on very deep listing pools. Small, current, easily described items move fastest; anything where a buyer has to judge condition or compatibility from photographs moves slower. Cables clear 48.1% despite the crowding, because a cable either fits or it does not.

Smartwatches and drones are the only two segments ZIK scores Low competition, and both also score High opportunity. Smartwatches clear 74.6%, the fastest on the page, on 71,233 live listings at $83.01 a sale, and that combination of speed, price and thin supply is the best single reading in the category. Drones are the dearest thing here at $437.17 but tiny, 7,508 sales on 18,246 listings. Among search terms, smart watch and drone with camera are the only two scored Low competition, so the keyword table agrees with the segment table.

Because opportunity is not volume. Cables sold 202,260 units and chargers 163,626, the two biggest numbers on the page, but they compete against 420,244 and 294,231 live listings and average $22.40 and $27.58 a sale. Both score High competition and Low opportunity. Between them they took $9.04M, less than cameras took alone from a third fewer sales. A cable business is a margin and logistics business, not a sourcing one. If the plan is to buy stock and resell it, the volume column is pointing at the wrong end of the table.

The category averages $108.42 a sale. Segments run from cables at $22.40 up to drones at $437.17, about twenty times. Cameras at $118.23 and speakers at $91.43 sit in the middle on the deepest listing pools. Search terms scatter the same way: drone with camera averages $374.68 a sale, bluetooth speaker $98.33, phone charger $10.35. Individual listings stretch wider still, from a $5.22 USB stick to a $499.99 laptop in the same top twelve. Segment averages here tell you almost nothing about a specific listing.

Drones average $437.17 a sale against a mean asking price of $286.63 across live listings. That is unusual but not unique: eleven segments across these thirty report pages show the same inversion. What it means is that the cheap end of the listing pool is not what sells. A drone listing pool contains a lot of spare parts, batteries, props and toy-grade units at low prices; the sales concentrate in complete, current camera drones at the top of the range. When realised price sits above the asking mean, the listings dragging that mean down are the ones sitting still.

This is the richest keyword table in the set: six of the ten terms score High demand, where most categories manage one or two. Usb c cable, wireless earbuds, security camera, bluetooth speaker, phone charger and hdmi cable all read High. The catch is that five of those six carry Medium competition and bluetooth speaker carries High. The two Low competition terms are smart watch at $41.84 a sale and drone with camera at $374.68, and both score Medium demand. That pairing, real demand against thin competition, is the useful corner of this table.

This data cannot answer that directly and it is worth saying so. ZIK's sold-listing figures for this window do not separate new from used or refurbished, so nothing here isolates a refurbished phone from a sealed one. What the seller table shows is that condition-led businesses are competitive at the top: itsworthmore, a trade-in and refurbishment operation, took $4.94M from 7,613 sales at about $649 each, ahead of verizon and just behind acer. Refurbished stock clearly sells at scale here. What it earns against new stock, this window cannot tell you.

Three completely different businesses sit in the top ten. vipoutlet moved 104,301 units for $12.61M across 21,803 live listings, about $121 a sale. best_buy took slightly more money, $12.70M, from a quarter of the sales at about $491 each. acer took $7.36M from only 585 listings, roughly $619 a sale, selling its own stock direct. Then there is lavafire.of.hawaii: 60 sales, $3.09M, about $51,431 each from 29 listings, the highest revenue per sale of any seller on any of these thirty pages.

ZIK weighs units sold, sell-through and competition together rather than ranking on volume alone. That is why cables lead on units with 202,260 sales and still score Low opportunity, while smartwatches sell a quarter as many and score High: cables compete against 420,244 live listings, smartwatches against 71,233. Cameras make the point from the revenue side, taking the most money on the page at $16.82M and still scoring Low opportunity against 392,689 rival listings. Every figure comes from ZIK's own marketplace data for the trailing 30 days.