Facebook Statistics, Trends, & Facts of 2026

Have you been more active on Facebook lately, and wondering how it became the platform everyone keeps coming back to?

Or maybe you’re a business owner curious about how big it really is and just how many people scroll through it every month.

We’ve compiled a list of the top Facebook statistics that reveal the current state of the world’s largest social media platform.

Click to jump to a section or browse our list of top dropshipping or product research statistics.

Key Facebook Statistics

Facebook is the world’s most used social media platform with 3.12 billion monthly active users.

2.15 billion people log in every single day, representing 69% of the total monthly user base.

Facebook is the third most visited website in the world after Google and YouTube.
The Facebook app has been downloaded more than 5 billion times since launch.
Facebook Marketplace alone serves over 1.1 billion monthly visitors and holds 51.19% of the global social commerce market share.
98.5% of users access Facebook via mobile, and 81.8% never open it on a desktop at all.
Over 200 million businesses use the platform to reach customers every month.
Facebook ads can reach 2.28 billion people globally, and 94% of those impressions are served on mobile.
Meta reported $164.5 billion in total revenue, and ad revenue accounted for 97.5% of that figure.
Over 91% of new users in the past year came from developing regions, signaling where the next wave of growth is coming from.

Facebook has 3.12 billion monthly active users as of March 2026, making it the most used social media platform globally.
2.15 billion users log in to the platform every day, accounting for 69% of Facebook’s monthly user base.
Facebook is the third most visited website in the world, behind Google and YouTube.
The Facebook app has been downloaded more than 5 billion times since launch, and 400 new users join every minute.
Users upload 350 million photos daily to Facebook via desktop and mobile.
Over 70% of active internet users use at least one Meta-owned service every month.
Facebook Marketplace holds 51.19% of the global social commerce market share.
Roughly 5% of active accounts are estimated to be fake or duplicates.

The average user spends 34 minutes on Facebook daily. US adults spend an average of 31 minutes on the platform.
51% of US adults check Facebook several times a day.
Peak traffic falls on weekdays between 9 AM and 3 PM, with Wednesdays seeing the highest activity.
1.8 billion people engage with Facebook Groups every month.
Over 1.1 billion people visit Facebook Marketplace monthly.

19% of US shoppers start product searches directly on the platform.
Half of all time spent on Facebook goes toward watching videos.
98.5% of users access the platform via mobile, with 81.8% on mobile only.
Mobile users spend 36% more time on the platform than those on desktop.
200 million people use Facebook Lite, primarily in regions with slower internet connections.
The average Facebook user has 338 friends on the platform.

Facebook’s global audience is 56.8% male and 43.2% female, though the US audience comprises 54.7% female.
The largest age group is 25 to 34, making up 25 to 31% of the total user base.
Users aged 35 to 44 account for 18.7% of the audience.
Millennials aged 25 to 44 collectively represent over 43% of the global audience.
67% of US adults aged 18 to 29 use the platform.
58% of US adults aged 65 and above use Facebook, making it the platform seniors are most likely to choose relative to their total internet usage.
Only 33% of teenagers now use Facebook, down from 71% a decade ago.
50% of Baby Boomers are most likely to engage with influencers on Facebook compared to any other platform.

India has the largest Facebook user base in the world with up to 581 million users, followed by the United States at around 197 million and Indonesia at 152 million.
Brazil rounds out the top four countries with roughly 119 million users.
Asia-Pacific is the dominant region with 1.39 billion monthly active users.
Latin America is one of the fastest growing regions, with MAUs growing 9.5% year over year.
Africa grew 6.8% in a single year, making it another region to watch.
Western Europe saw user numbers fall by 1.2% while North America has largely plateaued at 0.3 to 0.5% growth.
Over 91% of new users in the past year came from developing regions.
Facebook Marketplace is active in 228 countries, and Facebook ads reach audiences in over 190 nations worldwide.

Median engagement for business pages sits at 0.15%, with photo posts performing best at 0.20%.
Reels generate over 140 billion daily views across Meta and drive 22% higher engagement than standard video.
85% of users watch Facebook videos with the sound off, meaning video content featuring captions are likely to do well.

Facebook Groups see 50% higher engagement than brand pages, and 1.8 billion people use them every month.
The average Facebook user interacts with 23 posts on a weekly basis.

98.5% of Facebook users access the platform via mobile, and 81.8% do so exclusively through mobile.

Android dominates mobile traffic at 71%, with iOS accounting for around 26%.
The Facebook app was downloaded 571 million times in a single year.
Over 94% of all Facebook ad impressions are served on mobile devices.
Mobile ads generate 65% more engagement than desktop ads.
Mobile video ads achieve a 33% view-through rate, which is nearly double the 17.5% seen on desktop.
Mobile optimized ads average a 9.8% conversion rate compared to 6.9% on desktop.
The average mobile cost per click is $0.94 compared to $1.24 on desktop.
Mobile users spend 36% more time on the platform than those on desktop.
Push notifications drive 35% more return visits than desktop email alerts.

Facebook has around 10 million active advertisers every month, and 93% of social media marketers use the platform for advertising.
More than 200 million businesses use free tools like Pages and Messenger to reach customers.
28% of marketers say Facebook delivers their highest ROI of any platform.

Facebook ads can reach 2.28 billion people globally.
82% of advertisers now use Meta Advantage+ AI automation. AI-powered bidding yields 27% higher return on ad spend.
Reels ads reach over 616 million viewers and drive 22% higher engagement than standard video.
66.1% of consumers made a recent purchase through a Meta-owned platform.
Over 40 million businesses use Messenger to communicate with customers.
Cost per lead ranges from $12.43 in real estate to $78.26 in legal services.

Advertising makes up 97.5% of Meta’s total revenue. Facebook-specific ad revenue reached $121.8 billion in recent years.
North America and Europe together account for nearly 70% of total ad revenue.
US and Canadian users generate $68.44 in average revenue per user. The global average is $13.12, with Asia-Pacific at $5.52.
Facebook Marketplace generated an estimated $30 billion in revenue.
Global Facebook ad revenue is projected to exceed $230 billion this year.
Meta employs over 74,000 full-time staff, up 10% year over year.
Capital expenditure is projected to reach $60-$65 billion, largely due to the company’s investments in AI and data center infrastructure.