Want to increase your eBay sales? Of course, yes! Any eBay seller aspires to increase sales for their store, but it is easier said than done.
So, what is the magic formula (if there is one) to find products for your eBay business that would bring in sales? Lucky for you, I’ll share the best strategies on how to scale winning eBay items.
There are not many online marketplaces that claim to have multi-million active buyers and equally as much website traffic on a daily basis. eBay is undeniably the best place to start selling online and achieve more sales in the e-commerce industry.
When I started selling online, I struggled most with building the most effective marketing strategies. But before that could happen, the biggest challenge for an eBay seller is finding winning products that would attract more potential customers – and sales!
Your work to succeed as an eBay seller does not end in finding products to sell on your store!
The most important step is determining how to scale those top-selling products to increase eBay sales.
One of the smartest ways to do that is by using ZIK’s eBay competitor research tool to track what successful sellers are listing, how they price their items, and which products are generating consistent demand. This gives you a clear advantage when deciding how to expand and scale your own winning listings.
Keep reading if you’d like in on the secret…
Key Takeaways
- Finding winning products is the pinnacle of your eBay store’s success. However, scaling those top-selling products ensures maximising sales and attracting more potential buyers.
- Winning products have a large purchase history (10 or more sold items), frequent sales, positive feedback, and a good profit margin.
- Employ two strategies to scale your top-selling products: add similar products to your listings and use reverse engineering with a product research tool like ZIK Analytics.
What Constitutes Winning eBay Listings or Items?
Are you looking to increase eBay sales? As an eBay seller, your goal is to maximize profitability.
If you have winning products in your store, you want to expand on that product’s success to increase sales and profit to your eBay business. Also, it is important to identify similar products that would attract more customers and stay ahead of the competition.
But before you unlock effective marketing strategies for attracting buyers to your eBay store, you must first identify the characteristics of a winning product. So, what’s a “winning” product?
1. Large Purchase History
A large purchase history is any product that has at least 10 sales. You can see on the eBay listings how many times a product has been sold since it was added to an eBay store.
For example, this eBay product has sold 148 times since the listing was created.
Now, if you were to consider a large purchase history as a quality that would constitute a top selling product on eBay, it means that this product is an asset to the eBay business.
For buyers who are looking for a tent, they will most likely purchase from this listing versus another eBay seller or competition with fewer purchases or no sales history.
Some buyers are willing to pay more for an item with a good sales history. Customers look at the product listing history as a sign ofthe reliability of the eBay business or seller.
2. Frequent Sales History
Aside from a large purchase history, frequent sales is another good indicator of winning product listings on eBay. Frequent sales mean that the eBay seller generates sales for the product every few days, if not every day.
Even if product listings are sold for a significant volume, you want to ensure that you can consistently sell the product. It indicates a consistent demand from buyers, making it a good choice for potential eBay sellers.
3. Good Product Quality
Product quality is among the several factors that sellers must consider when looking for products to add to their eBay listings. If you want to sell more products on your store, you must attract potential buyers. And you need high-quality products to attract more buyers.
But how do you determine product quality when scaling winning products on your eBay store?
The best way to assess quality is by looking at the feedback from actual customers, or verified purchase. It’s easy to jump on the trend of top-selling products, but the desire to make quick and more sales should not come at the expense of your store’s reputation.
Product quality ensures you not only get more sales but also can retain happy customers.
Focusing on positive reviews and high customer satisfaction should be a priority for eBay sellers, which means you have to evaluate client feedback on similar products before adding them to your product listings.
4. Good Profitability
Lastly, profitability is important in finding winning products to increase eBay sales. Pick top selling products with a good profit margin to maximize your store’s profitability as you increase store sales.
Strategies to Scale Winning eBay Items
Now that you understand what makes a winning product on eBay listings, the next step is finding out how to find those products.
You will also find tips on expanding your product line for your eBay business by finding similar products among those top selling items on eBay and other online marketplaces. The idea is to duplicate the success of other eBay store owners while increasing your profit and not having to deal with the competition for the same product.
The second strategy that I will share involves a technique called reverse engineering. This technique allows you to maintain market control to ensure you find relevant keywords, winning and top selling items that allow you to generate consistent sales for your eBay business.
Strategy 1: Finding Similar Products
Let’s start with the first strategy: finding similar products that make other eBay sellers lots of money.
The concept behind this strategy is simple: find products similar to the top selling items on eBay or other online marketplaces. Once you identify those winning products, you can optimize them for eBay’s search engine to maximize your product listings and their ranking on relevant search results.
Before diving into this strategy, I want to show you an example of an eBay seller who managed to duplicate the success of their best selling items by adding related products to their eBay listings.
This product listing is a winning item, with 24 items sold. Now, let’s examine another product listing from the same seller.
This listing features a product that is not the same as the one I showed above, but they are similar. The eBay listings’ product page titles are also somewhat similar. Do you see the strategy here?
It’s part of the method to scale winning products on eBay.
If you have a product selling well, such as 10 or more sales in the past few days, something works with your chosen strategy for that listing. It makes buyers want to purchase the product consistently over a period of time.
Several factors can affect the buyer’s decision to purchase that product. It could be the product titles, product descriptions, or high-quality images.
Cracking the code to optimize product listings for the target audience helps potential buyers find your product on eBay’s search engine. And when it ranks higher on search results, it exposes your product listing to the target audience.
If you have a successful or winning product on your eBay store, you can duplicate that success by using similar product titles. This will help target the right keywords that have worked well for the other top-selling product.
If you can utilize those keywords in the title as you did with the successful product listing, you can unlock more sales for your store. Leveraging on the success of your other product’s titles puts that product in a better position to be crawled by the eBay algorithm, ranking high for relevant searches.
This strategy enables you to bring your products to the target audience’s attention and expand your reach. It also helps to ensure that most of your products appear in the search results, increasing your chances of making sales over the competition.
Imagine if a buyer inputs the keyword “reading glasses” in the eBay search box. If you optimize this keyword within the listings, such as the title and description, you can get your products to rank for these terms.
For example, the eBay algorithm shows 20 products relevant to the example keyword, and eBay’s search engine shows three of your listings out of the 20, so you have already increased your chances of selling that item!
In this next step, you will learn how to use a product research tool to find similar products to your winning items on eBay.
Click to download the eBook and master eBay product research for winning items.Strategy 2: Reverse Engineering with ZIK Analytics
The best and easiest way to find products similar to your winning items on your eBay store is with a product research tool, such as ZIK Analytics. To better understand how this strategy works, let us examine one example.
This eBay listing is an example of a winning product. Since it went live on the seller’s store, it has sold 148 times.
Now, I will use this product to show how you do reverse engineering to scale winning products on eBay and find items similar to the best-selling ones.
By using a product research tool like ZIK Analytics, you can avoid the hassle of listing random products to your eBay store.
Now, you don’t have to second-guess the products you make listings for on your eBay business because you can ensure that they are making enough sales and there is a demand for these products based on actual sales trends and history.
To perform a market analysis for the winning product above, enter the keyword that best describes the top selling product. You can also take cues from the product title, as it is likely that the seller has researched the top keywords for this listing.
For this research, we will use the keyword “4-person pop-up camping tent waterproof” as it best describes the product. Depending on your target audience, you can include the keyword “automatic setup” or leave it out.
Based on the ZIK Analytics data, we can thoroughly analyse the product and its sales trends.
Here, you will see the product’s sell-through rate and the competition who have listed the same product on their eBay store. You can also gain insights into the selling price for the product, giving you an idea of how much profit margin you can make for each product listing sold.
Use the data from product research to understand the best selling price, the demand level, and the competition for this product. Based on the data above, you can align your product selection and marketing efforts.
If you’re looking for other potentially winning products in your store, you can browse those with a high sales history. For this purpose, we will analyze the third item in the search results because it is the most promising in sales volume.
This product is impressive because it has sold 6 times in the last 30 days. The next step is to determine potential suppliers for this product because it is obviously selling well!
Make sure to set your sourcing supplier as Aliexpress. Many eBay business owners choose Aliexpress as their supplier due to its vast product selection and affordable prices.
ZIK Analytics will provide various suppliers offering the same or similar products. Since tents are in demand globally, it should be easy to find suppliers offering worldwide shipping for this product.
I found this product on Aliexpress, which is similar to the eBay top-selling item we looked at earlier.
It is a good option because the price is good, which leaves you enough profit margin, and the product specifications match those of the eBay product we looked at. This product allows you to make up to $7 in profit per sale.
Now that you have a product, it’s time to create a listing for your eBay store! Target the right keywords to optimize your listing through the product titles and descriptions. Try to format the eBay title as closely as possible to the winning listing to expand your market reach and duplicate the success to unlock more sales.
Additional Strategies for How to Scale Winning eBay Items
If you want to increase eBay sales, you can use these strategies to attract more customers.
- Use promoted listings. This marketing tool allows eBay sellers to expand their visibility in search results, allowing their products to rank higher than those that are organically optimized.
- Use high-quality images—Choose your images wisely to attract your customers’ attention and encourage them to examine the product. The better the image quality, the more likely they are to buy.
- Offer product variations – Include as many product variants as possible. Variants can range in color and size. That way, your buyers can find exactly the product they want.
There you have it, the best tips on scaling winning items on your eBay store! Applying these tips can increase eBay sales and hit your profit targets in no time!
Scale Winning Items with ZIK’s Product Research Tool
Ready to double down on products that are already selling? Use ZIK’s eBay product research tool to uncover sales trends, analyze demand, and discover similar hot-selling items in seconds. No more guessing, just data-backed decisions that help you scale fast and boost your eBay profits. With real-time market insights and competitor tracking, you’ll know exactly what to list next.
Frequently Asked Questions on How to Scale Winning eBay Items
Here are frequently asked questions about scaling winning items on eBay:
How to get an eBay item higher in results?
To get an eBay item higher in results, optimise your listing with clear titles, strong keywords, and detailed descriptions. Use high-quality photos, competitive pricing, and accurate item specifics. Maintaining fast shipping, free returns, and strong seller feedback also boosts visibility in eBay’s Cassini search algorithm.
How to boost eBay algorithm?
Boosting the eBay algorithm requires optimising for search and buyer trust. Use precise keywords in titles, add clear photos, and complete item specifics. Offer free shipping, fast handling, and returns. Maintain strong feedback, competitive pricing, and consider promoted listings to increase traffic and sales conversions.
Does revising an eBay listing help?
Yes, revising an eBay listing can help improve visibility and sales. Updating titles, descriptions, images, and item specifics makes your listing more relevant to searches. Regular revisions also signal activity to eBay’s algorithm, which may boost placement in search results and attract more buyers.
Does eBay charge if you revise a listing?
No, eBay generally does not charge a fee just for revising a listing—unless you add special features or upgrades during the revision. If you stick to basic edits (title, photos, description), you won’t pay.
How to optimize your eBay listing?
To optimize your eBay listing, write keyword-rich titles, add clear photos, and fill out all item specifics. Provide detailed, accurate descriptions and set competitive pricing. Offer free shipping, fast handling, and returns. Maintaining excellent seller ratings also boosts visibility and buyer trust in search results.
Should I end and relist on eBay?
Ending and relisting on eBay can help stale listings regain visibility in search results. However, use it wisely, as frequent relisting may reset sales history and harm ranking. Revise titles, images, and descriptions first; only relist if changes won’t revive the listing effectively.
Is there an algorithm for eBay?
Yes, eBay uses a search algorithm called Cassini to rank listings. It considers keywords, item specifics, photos, price, seller performance, and buyer engagement. Optimising these factors, along with offering fast shipping and returns, improves visibility and helps sellers achieve higher placement in search results.
How to make eBay items sell faster?
To make eBay items sell faster, use keyword-rich titles, clear descriptions, and high-quality photos. Price competitively by checking sold listings. Offer free shipping, fast handling, and returns to attract buyers. Running promotions, using promoted listings, and maintaining excellent seller ratings also speed up sales.
Do hashtags work on eBay listings?
No, hashtags do not work on eBay listings because eBay’s search algorithm does not index them. Instead, focus on using relevant keywords in your titles, descriptions, and item specifics. Keywords directly improve search visibility, while hashtags are ignored and add no ranking value.