Planning to sell on eBay and want to validate your decision? You’ve come to the right place.
We’ve compiled a list of the most important eBay statistics that every seller should know.
Jump to a section or browse the complete data to understand how eBay is performing for merchants in 2025 and use this information to start an eBay dropshipping business.
Key eBay Statistics in 2025
- eBay connects over 134 million active buyers with 18.3 million sellers worldwide
- eBay hosts over 2.3 billion active listings, making it one of the largest product catalogs online
- eBay generates more than $10 billion annually through advertising and marketplace activity
- More than 50% of eBay’s sales come through mobile devices, with the app seeing 2.8 million monthly downloads
- About 80% of items sold are brand new, showing eBay’s evolution beyond auctions
- 40% of everything sold falls into the pre-owned category, making eBay a sustainability leader
- eBay operates in over 190 markets and gets more than 700 million visits monthly
- Electronics make up 16.4% of all products, followed by clothing at 13.8%
- 86% of shoppers bought something pre-owned on eBay in the past year to save money
- More than 70% of items ship for free, with most buyers expecting 7-10 day delivery
eBay Statistics by Country
- The United States accounts for the majority of eBay’s traffic, making up 69.83% of total visits.
- About 31% of eBay sellers are based in the U.S., while 29% are in the United Kingdom and 15% in Germany.
- eBay is also used widely in China (12% of sellers), though the platform itself is not officially available there.
- Australia has around 12 million monthly eBay users, making it the top general online marketplace in the country.
- Other countries with a notable seller presence include Italy (2%), France (1%), Canada (1%), and Hong Kong (1%).
eBay Statistics by Demographics
- People aged 35 to 64 make up over 60% eBay’s the user base.
- 18-to-34-year-olds are the biggest group of mobile shoppers.
- Men tend to outnumber women slightly on the platform, especially in categories like electronics and car parts.
- Gen Z is showing up more lately, especially in collectibles and resale fashion.
- Older shoppers often turn to eBay for deals on hard-to-find or discontinued items.
eBay Statistics by Storefront and Web Presence
- Over 22,600 live websites link directly to eBay Stores. Most are based in the United States, Germany, and the United Kingdom.
- The U.S. alone accounts for more than 14,500 of these sites.
- eBay is the 15th most popular ecommerce platform in Germany by storefront usage.
- There are 2.3 billion active listings across eBay’s marketplace and connected stores.
- eBay operates in over 190 markets and gets more than 700 million visits every month.
eBay Statistics by Buyers and Sellers
- eBay currently connects over 134 million active buyers across its global marketplace.
- There are around 18.3 million sellers actively listing products on the platform.
- More than 60% of eBay users describe themselves as “accidental entrepreneurs.”
- Nearly 31% of eBay’s top sellers are from the U.S., with the U.K. coming in second at 29%.
- Most of eBay’s mobile shoppers are between the ages of 18 and 34.
- Over three-quarters of sellers say eBay has helped them reach new customers around the world.
eBay Statistics by Revenue and Market Position
- eBay generates more than $10 billion each year through advertising and marketplace activity.
- The company’s quarterly net profits average around $500 million.
- In the U.S., eBay holds about 3% of the retail ecommerce market.
- Promoted Listings alone generate more than $400 million in quarterly ad revenue for eBay.
- Most eBay sellers earn profit margins between 10% and 20%.
- Trading cards, refurbished electronics, and luxury items are among the fastest-growing categories.
eBay Statistics by User Behavior
- eBay has 134 million active users, and most of them shop on mobile.
- Close to 75 percent of mobile shoppers are between 18 and 34 years old
- The average user browses about six pages and spends nearly seven minutes on the site per visit.
- Many users come to eBay looking for deals on pre-owned items, and 86% say they do it to save money.
eBay Statistics by Products and Listings
- eBay hosts over 2.3 billion active listings, making it one of the largest product catalogs online.
- About 80% of the items sold are brand new, showing how far the platform has moved from its auction roots.
- Most listings use the Buy It Now format rather than bidding.
- Electronics are the most popular category, making up 16.4% of all products on the platform.
- Clothing and accessories come in second at 13.8%, with automotive parts not far behind at 10.5%.
- The platform has handled some big-ticket sales, including a yacht that went for $168 million.
eBay Statistics by Mobile and App Usage
- The eBay app sees around 2.8 million downloads each month.
- More than 50% of eBay’s sales come through mobile devices, and that number keeps climbing.
- Nearly 75% of mobile shoppers fall between the ages of 18 and 34, making it a key channel for younger buyers.
- Most users spend around 6 to 11 minutes per visit and click through nearly six pages, showing strong engagement.
- While desktop still plays a role, most product discovery, especially in categories like fashion, collectibles, and refurbished electronics, happens on mobile.
eBay Statistics on Pre-Owned and Sustainable Shopping
- eBay has become one of the biggest hubs for secondhand and refurbished items.
- About 40 percent of everything sold on ebay falls into the pre-owned category.
- Searches that include the word “thrifted” jumped more than 400 percent in a single year.
- 86% of shoppers say they’ve bought something pre-owned on eBay in the past year.
- Millennials and Gen Z are driving the trend, but sellers of all ages are leaning into it.
- Many sellers start by listing stuff they already own, then keep going once they see sales coming in.
eBay Statistics on Trust and Safety
- eBay blocks more than 99% of listings that break the rules before they ever go live.
- The company took down over 3.2 million fake or banned listings in the past year
- High-value items like watches and sneakers come with eBay’s Authenticity Guarantee.
- Their Verified Rights Owner (VeRO) program helps brands take down infringing listings.
- Buyers get protection on big purchases like cars, up to $100,000 through eBay’s vehicle guarantee.
- Sellers pay a $20 chargeback fee any time a buyer files a payment dispute.
eBay Statistics by Shipping and Delivery
- Over 70% of items on eBay are shipped for free.
- Fast, free delivery is a major reason shoppers choose listings.
- Most buyers expect standard shipping to take no more than 7 to 10 business days
- The platform’s Guaranteed Fit program helps with returns on auto parts.
- Return rates for most categories fall between 5% and 8%.
Other Statistics Posts:
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- 80+ Important Print on Demand Statistics
- 59 Important eBay Statistics
Helpful eBay Resources
- How to Sell on eBay? eBay Sellers Guide For Beginners
- A Step by Step Guide to Finding High-Profit eBay Niches
- How to Find Profitable Products to Dropship on eBay
- How to Grow Your eBay Store [A Beginner’s Guide]
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