What is customer lifetime value (CLV)?

CLV is the total revenue you expect from an average customer over the whole time they buy from you. It tells you how much you can afford to spend to acquire a customer.

How do I calculate CLV?

CLV = average order value × purchase frequency (orders per year) × customer lifespan (years). Multiply by your gross margin to get profit CLV.

It sets your customer-acquisition budget: if a customer is worth $300 over their lifetime, spending $50 to acquire them is a good deal. It also highlights the value of retention.

What is a good CLV to CAC ratio?

A common benchmark is a 3:1 ratio of lifetime value to customer-acquisition cost. Below 1:1 you lose money on every customer; above 3:1 you may be under-investing in growth.

Domain Name Generator

Turn a keyword into dozens of catchy domain name ideas across popular extensions.

Your keyword

Word or theme

Enter a keyword — we'll build domain ideas across .com, .co, .io and more. Click Regenerate for more.

Domain ideas · …

Quick answer: Enter a keyword and the generator combines it with popular prefixes, suffixes and extensions (.com, .co, .io, .shop, .store, .net) to suggest domain ideas. Click Regenerate for more, then check availability at any registrar.

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How to choose a domain name

Short and easy to type — fewer characters, no hyphens or numbers.
Prefer .com — still the most trusted, but .co, .io and .shop work well for ecommerce.
Brandable — works as a business name, not just keywords.
Check availability — these are ideas; confirm the domain is free at a registrar.

This tool suggests domain ideas only — it doesn't check live availability. Verify any domain with your registrar before buying.

Building an ecommerce brand? ZIK Analytics helps you find products that sell.

Frequently asked questions

How do I find a good domain name?

Pick something short, brandable and easy to spell, ideally a .com. Enter a keyword above to generate ideas, then check availability at a registrar.

Does this tool check domain availability?

No — it generates ideas only. Copy your favourites and check them at any domain registrar to see what's available.

What domain extension should I use?

.com is the most trusted, but .co, .io, .shop and .store are popular and often available for ecommerce brands.