📚 What This Video Covers
Understanding eBay’s Cassini Algorithm
Goal: Learn how eBay ranks listings and how to optimize for it.
Cassini evaluates popularity, price, keyword relevance, listing quality, completeness, and seller performance.
✅ Tip: Optimize all factors—title, photos, policies—for better visibility.
Optimizing Listing Quality & Content
Goal: Create listings that stand out and rank higher.
Use unique titles, photos, and descriptions. Rephrase supplier text using ChatGPT and fill all Item Specifics.
✅ Pro Tip: Add leftover high-value keywords to Item Specifics to boost exposure.
Business Policies for Better Performance
Goal: Increase trust and compliance with eBay standards.
Offer fast shipping, clear return terms (30+ days), and accurate handling times.
✅ Insight: Competitive policies improve conversion and ranking.
2 Strategies for Title Optimization
Goal: Build high-performing, data-driven titles.
1️. Exact Match Optimization – Improve titles of proven eBay products by replacing 20% of words with stronger keywords using Title Builder.
2. Deep Optimization – Create new titles from scratch for underperforming or new products using real-time keyword data.
✅ Tip: Start titles with the most descriptive, high-search terms for mobile visibility.
Practical Steps in the Title Builder
Goal: Apply ZIK tools to build and export optimized titles.
Enter product name, analyze keyword data (sales, competition), and structure titles for maximum clarity and ranking.
✅ Pro Tip: Save optimized titles to ZIK folders or export CSVs to scale efficiently.
🎯 Watch This If You Want To:
• Understand how eBay’s Cassini algorithm works
• Create optimized titles that rank and sell
• Master ZIK’s Title Builder for faster, smarter listing creation
