📚What This Video Covers
- Understand the Facebook (Meta) Ads Library
Goal: Learn how to use Meta’s free Ads Library to view all active and inactive ads across Facebook, Instagram, and Messenger.
- See how brands structure their ads, offers, and creatives.
- Identify products and campaigns that perform well.
✅ Insight: The Ads Library is a free data source for discovering proven ad strategies.
- Use It to Find Winning Products and Ad Ideas
Goal: Find ads that convert without wasting money on trial and error.
- Search by keywords in quotes (e.g., “Yoga Mat”) to get precise ad results.
- Filter by Active Ads and All Countries to see what’s working globally.
- Focus on ads that have been running the longest — these are usually profitable.
✅ Tip: Long-running ads mean consistent sales and good ROI.
- Validate Store Performance with ZIK Tools
Goal: Confirm which advertisers are actually selling successfully.
- Copy the store URL from the ad and paste it into ZIK’s Store Sales Tracker.
- Review sales data, best-selling products, and used Shopify apps.
- Use Item Finder to locate the same or similar supplier products.
✅ Tip: Pair ad analysis with store performance to find verified winners.
- Analyze Ad Structure and Targeting
Goal: Understand what makes a campaign effective.
- Check visuals, copy style, and call-to-action offers (“30% Off”, “Free Shipping”).
- Identify which Meta platforms the ads run on and which countries they target.
- Use “EU Transparency” data to view detailed age, gender, and reach insights.
✅ Pro Tip: Use the top-performing demographics and countries as your starting point for targeting.
- Build Your Own Data-Driven Ads
Goal: Apply what works instead of guessing.
- Study multiple successful ads in your niche.
- Model your creatives, structure, and targeting on campaigns with proven engagement.
✅ Tip: Consistent analysis of high-performing ads saves time and improves results.
