80+ AliExpress Statistics for 2026 (State of AliExpress)

Have you been hearing about AliExpress and wondering if it’s the right place to source your products?

Or maybe you’re already using it for your business and just want the data to back up your decisions.

We’ve compiled a list of the top AliExpress statistics that reveal the current state of this marketplace.

Click to jump to a section or browse our dropshipping, Shopify, or ecommerce statistics.

Key AliExpress Statistics

AliExpress pulls in 952 million visits a year, making it the second most visited e-commerce site globally behind Amazon.
Over 20 million buyers visit the platform every day.
AliExpress serves more than 150 million active shoppers across the globe.
The platform operates in over 200 countries and territories, reaching more markets than any other Chinese e-commerce brand.
AliExpress holds nearly 10% of the global e-commerce market share.
The platform recently overtook Amazon to become the largest online marketplace in Europe.
Shoppers can browse over 111 million products across more than 5,900 categories.
AliExpress generated $73.16 billion in Gross Merchandise Volume in a single year.
Every dollar transacted on the platform comes from third-party sellers. AliExpress holds no inventory of its own.
The platform hosts over 10,000 active sellers globally.
98% of buyers on AliExpress now choose Choice orders, the platform’s managed shipping program.

AliExpress Statistics by Market Share

AliExpress is the second most visited e-commerce website globally with 952 million annual visits, behind Amazon and ahead of eBay.
The platform recorded 536.76 million visits in a single month, with peak months crossing 700 million.
AliExpress ranks first in the global Retail category with a domain authority score of 90.
Over 150 million active shoppers use the platform globally.
AliExpress operates in over 200 countries and territories, with local currency payment supported in 51 of them.

The platform is available in 16 languages.
AliExpress holds nearly 10% of the global e-commerce market share.
AliExpress recently overtook Amazon to become the largest online marketplace in Europe.
The United States is AliExpress’s biggest market with a Gross Merchandise Volume (GMV) share of 20%.
Third-party sellers account for 100% of GMV on the platform.
Chinese third-party sellers achieved $47 billion in GMV on AliExpress in a single year.
Alibaba’s international commerce segment grew 28.95% year over year, with AliExpress as the primary driver.
AliExpress contributed 25% of Alibaba’s international retail revenue growth in a single quarter.
International commerce retail grew from 5% to 11% of Alibaba’s total revenue over three consecutive years.

AliExpress Statistics by Categories

AliExpress offers over 111 million products across more than 5,900 categories.
Fashion is AliExpress’s largest product category, making up 31% of total GMV.
Apparel leads at the store level with 6.4% of all AliExpress stores selling clothing and accessories.
Computers and food & drink each account for 3.8% of AliExpress stores.
Consumer electronics, beauty & fitness, and home & garden round out the top categories by store count.
Most AliExpress stores run small catalogs with 5.9% carrying just 1 to 9 products.
Dropshipping electronics makes up 30% of the North American dropshipping market, with AliExpress as the primary sourcing platform.
Holiday electronics sales reached $50.8 billion in a single season, followed by apparel at $41.5 billion and furniture at $27.3 billion.
Specialized subcategories on AliExpress see 40% higher conversion rates than broad product segments.
Searches for sustainable dropshipping pet tech and bio-hacking wearables have grown 150% year over year.
The top-selling product on AliExpress is the foldable foot warmer, generating $334,860 in monthly revenue.

aliexpress statistics by best selling items

Other top sellers include the lumber support at $108,159 per month and cashmere home slippers at $21,519 per month.

AliExpress Statistics by Country

AliExpress operates in over 200 countries and territories, with local currency payment supported in 51 of them.
South Korea leads by visitor share at 14.44%, with over 85% of Korean shoppers buying via mobile.
Spain comes second at 7.68%, followed by the United States at 6.58%, Brazil at 6.34%, and Germany at 4.82%.

aliexpress most active markets worldwide

The United States is AliExpress’s biggest market by GMV at 20% of total transaction volume.
Brazil ranks among the fastest-growing markets on the platform by engagement.
Localized sellers in Spain, Italy, France, and Brazil complement the platform’s predominantly Chinese supplier base.
South Korea, Spain, and France see the fastest delivery times, often within 7 to 10 days, due to localized warehouses.
Cainiao operates over 12 million square meters of warehouses globally to support fulfillment.

AliExpress Statistics by Usage

Around 20 million buyers visit AliExpress daily, with 150 million active users globally.
South Korea alone has a population of 9 million using AliExpress to browse or purchase goods.
There are over 2,050 active stores on the site as of today, with more expected to open in the future.
The average session on AliExpress lasts 10 minutes and 30 seconds, with visitors browsing 4.15 pages per visit.
The bounce rate sits at 56.95%.

Mobile accounts for 55.77% of traffic, with desktop making up the remaining 44.23%.
The AliExpress mobile app grew 130% year over year and reached 8.18 million users.
Direct traffic drives 63.48% of visits on AliExpress, with YouTube leading social media referrals at 66.9%.
The platform’s conversion rate sits between 2.0 and 2.5%, with optimized mobile experiences previously boosting conversions by over 100%.
22% of users drop off during checkout if the process is too complex.
Traffic peaks during Singles Day on November 11, with AliExpress topping download charts in major markets during this period.
The average product lifecycle on the platform has dropped from 6 months to 1.8 months.
98% of buyers are now choosing Choice orders! In other words, products that are not enrolled in the Choice program will be difficult to sell.

AliExpress Statistics by User Demographics

Around 66.54% of AliExpress users are male, with women making up the remaining 33.46%.

Men are concentrated in the 30s and 40s age group, whereas women in their 20s and 30s engage the most with the site.
The largest single age group is 25 to 34, making up 26.22% of all users.
18 to 24 year olds account for 19.44%, followed by 35 to 44 year olds at 19.41%.
Users aged 65 and above represent the smallest share at 7.85%.
Active users aged 50 and above have grown 15% year over year.
Gen Z and rural users are among the fastest-growing segments among AliExpress users, driven by in-app games and short video content.
The typical AliExpress buyer is price-sensitive, gravitating toward affordable IT devices and home appliances.
Rural and inland markets are outpacing urban areas in new user acquisition and GMV growth.
AliExpress’s European order volume grew approximately 15% year over year, supported by localized warehouses in Spain, France, and Poland.
In South Korea, AliExpress reached 8.87 million monthly active users, narrowly ahead of Temu’s 8.29 million.

AliExpress Statistics by Shipping and Logistics

AliExpress standard shipping delivers to 254 countries worldwide.
Cainiao, AliExpress’s logistics arm, works with over 3,000 logistics partners and operates 12+ million square meters of warehouses globally.
AliExpress offers six shipping methods: Standard, Premium, Choice, Cainiao Super Economy, ePacket, and Express.
Standard shipping typically costs $2 to $5 to the US and $2 to $10 internationally.
Premium shipping runs $10 to $15 or more, depending on weight and destination.
Express delivery via DHL, UPS, or FedEx arrives in 1 to 4 days.
Choice shipping delivers in 7 to 12 days and generally offers free shipping on orders over $10 to $15.
Standard shipping takes between 15 and 45 days based on the destination.

South Korea, Spain, and France see the fastest delivery times at 7 to 10 days due to localized warehouses.
Customs clearance for AliExpress products typically takes 1 to 5 days.
Free return labels are increasingly available in the EU and the US, though most returns still require shipping back to China.
93% of customers expect order tracking updates, with tracking available on all non-economy shipping methods.

AliExpress Statistics by Seller Performance

AliExpress hosts over 10,000 active sellers globally
China remains the primary seller base, with merchants also operating from the US, Russia, Spain, Turkey, Poland, Germany, and Malaysia.
New seller growth has exceeded 180% month over month, reflecting rapid platform expansion.

78% of top-selling products on the platform come from vendors with high feedback ratings.
Most AliExpress stores run lean catalogs with 5.9% carrying just 1 to 9 products and 1.2% stocking between 100 and 249 products.
Electronics, apparel, and home and garden are the categories where top-performing sellers are most concentrated.
AliExpress launched AE Mall, a curated section of the platform that features verified brand stores and higher quality merchants, as part of a broader push to move beyond low-cost dropshipping toward brand-led retail.

AliExpress Statistics by Marketing

AliExpress has over 10 million followers on Facebook and over 1 million on Instagram.
YouTube drives 66.9% of all social media referral traffic to the AliExpress site, followed by Facebook at 11.49% and X at 8.65%.

aliexpress social media referral statistics

Micro and nano influencers with 1,000 to 100,000 followers deliver 3 to 4 times higher engagement for AliExpress than macro influencers.
The AliExpress affiliate program offers base commissions of 3% to 9%, and select categories provide higher rates during promotional periods.
Primary acquisition channels for AliExpress include digital ads, search engine marketing, and in-app retention tools like coins and gamified rewards.
The 11.11 Global Shopping Festival and flash sales are AliExpress’s biggest marketing drivers.
Google Ads Pixel and Google Tag Manager are the most widely used marketing technologies across AliExpress stores, each adopted by roughly 8% of sellers.

AliExpress Statistics by Payment

AliExpress supports over 20 payment methods across global and regional options.
European buyers account for a significant share of AliExpress transactions processed through Klarna and iDeal.
Alipay and WeChat Pay account for the majority of AliExpress transactions in Asia.
Tokenized transactions on AliExpress carry up to 7 percentage points higher approval rates than non-tokenized payments.
AliExpress holds funds in escrow across 100% of its transactions until buyers confirm delivery.

Refund processing on AliExpress takes 3 to 20 business days, depending on the payment method and region.