eBay Store Benefits | Is an eBay Store Worth it in 2024

Setting up an eBay store costs money. Period. However, there are lots of variables that you must consider when determining if it’s worth any money you put in.

Is an eBay store worth it in 2024?

Is opening an eBay store a smart investment?

If you came looking for answers to these questions, you’ve come to the right place. If you’re looking for a passive income source, selling on eBay must have crossed your mind.

As of 2022, there is an estimated 152 million buyers on eBay. While the number of eBay shops are growing, the right approach and strategy could still help you reap the benefits of having your own eBay store.

So, before you sign up for the basic store, starter store, or a higher eBay store subscription, make sure to take the time to read this guide to find out if an eBay store will help you make more sales and profits!

Keep on reading to find out….

Article Overview

eBay Store Subscription vs No Store
eBay Store Benefits
1. More Free Listings
2. Final Value Fee Savings
3. Free Shipping Supplies
4. Increased Visibility
5. More Branding Opportunities
6. Access to Analytics and Insights
Final Thoughts on eBay Store Benefits

 

Key Takeaways

  • ✔ eBay Store offers increased free listings, final value fee savings, and free shipping supplies.
  • ✔ It provides enhanced visibility, branding opportunities, and access to analytics and insights.

 

Before You Get Started

  • ✔ Assess your business size and sales volume to determine if an eBay Store subscription is beneficial.
  • ✔ Consider the costs of an eBay Store subscription versus potential revenue growth.

 

eBay Store Subscription vs No Store

The best way to understand the eBay store benefits is to compare it to having a free eBay seller account.

Getting an eBay store subscription costs money. But it offers a centralized location on that marketplace where your potential buyers can access the various items you sell on eBay.

It allows you to make more money without the intricate process of building your own business website from scratch.

If you think that paying for an eBay store subscription is expensive, think again. The costs of building your business website from scratch and paying for the maintenance of the site (such as domain, hosting, web design, etc.) costs a lot.

But if you’re opening an eBay store, you can pay the store fees and you can start selling on eBay right away.

In comparison to using your eBay account to sell, it’s a great option if you are a casual or hobbyist seller. But if you plan on making more sales due to the amount of traffic that eBay brings to your store (if your listings are well-optimized), then a free eBay account won’t be enough.

Using the free eBay account limits the items you can sell on eBay. The selling limit for new eBay sellers is 10 listings per month or no higher than $500 in total value per month.

If you want that selling limit raised, you must first demonstrate selling credibility and get a positive feedback from your customers.

As you get new customers and more sales, you’ll have to grow your business to cope with the demand. At this point, it would make sense to pay for a store subscription (whether annual or yearly subscription) to increase the listing volume available in your eBay store.

 

eBay Store Benefits

Is the eBay store cost worth it? The short answer is yes. Paying for the eBay store fees unlock more possibilities for your eBay stores that would help maximize your store subscription fees.

 

1. More Free Listings

Number one on the list of eBay store benefits is the ability to increase the listing volume on your eBay store. Again, this benefit applies to the eBay seller who aspires to grow their small business and make it their primary source of income.

Having access to more free listings mean you have the opportunity to make more sales. Therefore, paying for a store subscription allows you to save money, especially if you have an extensive product catalog.

For example, the Starter Store plan allows a maximum of 250 listings per month with a $0.30 insertion fee for every additional listing. If you want to add 320 listings on your eBay store, you must pay $7.95 a month (for the Starter Store plan) and insertion fees for the additional 70 listings.

It would be equal to $21 more on listing fees on your eBay store.

If you have a Basic Store plan, you can list up to 1,000 products on your eBay store. Therefore, if you have 1,200 listings on your store, you’re paying insertion fees for the 200 extra items in your store.

The insertion fee for a Basic Store plan is $0.25 per listing, or equivalent to $50 extra on top of the eBay store fees.

It’s important to plan your listing volume on the store so you can choose the appropriate store subscription level and save money in the long run. If you’re paying more fees than the sales you’re making, it might be time to reconsider upgrading your store subscription plan to get more zero insertion fee listings to your account.

 

2. Final Value Fee Savings

The Final Value Fee savings is another major benefit that make an eBay store worth investing in. Final value fees are one of those business fees that you have to shoulder.

It’s no different when you’re running an eBay store to any other businesses.

However, final value fees are one of the biggest costs to having eBay stores. The percentage that eBay takes from your sales will depend on the category where the item is listed under.

But when you pay for an eBay store subscription, you can reduce your final value fee on every sale made.

For example, I have a Basic Store plan subscription. With this eBay store subscription, the discounted final value fee that eBay charges on my store per sale is reduced from 10% to 9.5%.

While this reduced final value fee doesn’t seem much, it adds up for every sale you’ve made.

If you made $1,000 this month on your sale, eBay only charges $95 from that instead of $100! That’s extra $5 in your pocket and not on eBay’s when you have a store subscription.

The higher the sales you make, the higher your net profit is!

 

3. Free Shipping Supplies

One of the eBay store benefits that store subscribers can enjoy is the discount coupon on eBay-branded shipping supplies! Take advantage of the opportunity to build a professional eBay store that enhances the credibility of your store.

With the eBay-branded shipping supplies, you can use them when packaging and shipping orders to your customers. It reassures them that you’re a legitimate eBay store, which will help gain customer loyalty and improve customer retention rate.

The discount coupon on shipping supplies is a small benefit cost-wise. However, it’s biggest advantage is the ability to brand your eBay store as a legitimate business.

 

4. Increased Visibility

It’s important to note that buying an eBay store subscription plan does not automatically increase your product’s visibility than others. You will still have to optimize your eBay listings to ensure that you can target the right keywords when you sell on eBay, which will make it easier for customers to find your products.

However, you have the potential to increase visibility by having access to more free listings on your eBay store. You can list as many products as allowed in your account without paying extra, giving your eBay store more visibility and having the opportunity to showcase those products to more customers.

Make sure to invest in proper search engine optimization techniques to boost your product listing’s search visibility.

 

5. More Branding Opportunities

In addition to accessing eBay-branded shipping supplies, you can also gain more branding opportunities for your eBay store with a store subscription. You can access branding tools like a personalized URL, access to exclusive products, and a customized storefront.

These are minor tweaks to your eBay store that enables you to boost brand recognition. When you can establish brand recognition, you can reach more existing and new customers.

It will allow you to stand out from other sellers on eBay.

Over time, branding allows you to foster customer loyalty, bringing in a consistent sales to your eBay store.

 

6. Access to Analytics and Insights

With an eBay store subscription, you have access to data analytics and insights for your store. It allows you to track the store performance and make informed decisions about your business.

In addition, the eBay store cost is worthwhile compared to not having a store subscription in the long run. It gives you more opportunities to save money since you can access the promotions manager not available to free eBay account holders.

The promotions manager is exclusive to eBay store subscribers.

The Promotions Manager available to store subscribers is a powerful marketing tool. It allows you to set up special offers via the eBay seller Hub.

You can set up these promotions to attract more buyers and have the potential to increase sales to your eBay store.

You can launch marketing promotions and campaigns to drive sales and meet your goals.

What to Avoid Doing

  • ✘ Avoid underestimating the costs associated with an eBay Store subscription.
  • ✘ Don’t overlook the importance of listing optimization and marketing even with an eBay Store.

 

How to Prevent Issues

  • ✔ Regularly analyze store performance using eBay’s analytics tools to make informed decisions.
  • ✔ Utilize the Promotions Manager effectively to drive sales and customer engagement.

 

Final Thoughts on eBay Store Benefits

You shouldn’t underestimate the impact of selling on eBay, or any large online marketplaces. You can leverage the popularity of buying an eBay store subscription to list your products and generate sales.

Buyers are more likely to part with their hard-earned money if they trust the brand that’s selling those items.

In this case, eBay is one of the world’s largest ecommerce platforms. You will enjoy many benefits when paying for a store subscription, which basically pays for itself in the long run as you can enjoy the benefits listed above.

So, is an eBay store worth it in 2024? YES! Paying for an eBay store subscription is a solid investment, but make sure to follow the best practices for selling on eBay to get the most from this investment.

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