How to Find High Demand Low Competition Products

Selling on Amazon or eBay is tough. When you think you’ve got a hot product, somebody else has already sold it!

It’s frustrating; I know that based on my experience. That’s why I created this guide to help you find high demand low competition products!

Amazon and eBay are two of the biggest online marketplaces, and sellers flock here to get a share of the pie. So, how do you compete?

Sure, the e-commerce space has stiff competition. But it doesn’t mean there aren’t any untapped opportunities available.

With some research and creativity, you can find products consumers are willing to pay for!

 

 

Article Overview

Why Choose High Demand Products with Low Competition?
Before Finding Products to Sell: Important Guidelines
How to Find High Demand Low Competition Products
1. Leverage Traffic Products
2. Competitor Research
3. Similar Product Method
Conclusion

 

Key Takeaways

  • ✔ Identifying high demand, low competition products is key for profitability on Amazon and eBay.
  • ✔ Success involves thorough market and competitor research, and leveraging unique product opportunities.

 

Before You Get Started

  • ✔ Assess your business stage: beginners should focus on quick-selling, high-demand, low-cost items.
  • ✔ Established sellers can aim for products with a balance of demand and competition.

 

Why Choose High Demand Products with Low Competition?

In the world of e-commerce, your products are the heart and soul of your online store. You must invest in research to find potentially profitable product ideas.

Then, when you can discover high demand products, you can boost your profit margins.

Finding high demand products with low competition is a proven strategy online business owners employ, whether you sell on Amazon or eBay. Therefore, your focus is finding products that will likely sell online but have less competition.

With less competition, you’d have a better chance of capturing a significant market share for that particular niche. A larger market share translates to higher revenue and increased profit margins for your online business.

It also gives you better leverage in pricing because fewer sellers offer this product, allowing you to sell it for a premium. Just think about the law of supply and demand – the more people sell a particular product, the lower its price!

 

Another reason why you must invest in product research to find high demand products with low competition is you can establish a unique selling proposition. It allows you to differentiate your online store since you can offer products that many don’t.

Due to the stiff competition among eBay and Amazon business owners, any aspect that allows you to stand out benefits your overall profitability as an online business.

Choosing the most profitable niches or product ideas can also help mitigate your business’s failure risk. When you enter a highly competitive market, there is a high chance of failure since other big players have already captured the market share.

It will be difficult for new entrants to gain traction with product profitability.

And lastly, knowing how to find high demand low competition products can be your best bet for long term-growth and online business sustainability. You have the opportunity to become a big player in a particular niche.

That will enable you to build a loyal customer base and have more opportunities to gain more sales.

 

Before Finding Products to Sell: Important Guidelines

Before I delve into the strategies and methods to find high demand low, competition products, it’s vital to assess a few things first.

The first thing you must determine is where you are in the stage of your business. Are you a new seller looking to find the best products to sell?

Are you an existing online store owner seeking to expand your business, improve profit margins, or gain more sales?

Why is it important? And will it make a difference when you’re selling products online?

As a beginner to selling products on Amazon or eBay, you must focus on three crucial factors. First, find products that will sell quickly, have a high demand, and have a low selling price.

These three factors in choosing the products to sell ensure that you can get fast-moving products that help you generate more sales and profits over a short period. On the other hand, big-ticket items that cost more will be more challenging to sell.

The main criteria for choosing and selling products as a beginner in the online business world are as follows:

  • Must have ten sales in the past 30 days
  • No more than five competitors

 

Meanwhile, those who have had an online storefront for some time now and are looking to gain more profits by selling products online can use the following criteria:

  • Must have three sales in the past 30 days
  • No more than ten competitors

 

These are more like guidelines than a rule. But if you follow the criteria I recommended above, you are guaranteed to find winning product ideas with high demand and low competition.

 

How to Find High Demand Low Competition Products

Are you ready to transform your online business and gain more sales? Let’s begin exploring my strategies to find high demand low, competition products!

1. Leverage Traffic Products

EBay and Amazon sellers often overlook traffic products because of the low profit for each item you sell online. So, what do you mean by traffic products?

Traffic products are also known as movement products. They are cheaper products, which are usually $15 and below. Therefore, the profit you make on these products is relatively low.

But eBay and Amazon online business owners still like to sell them online for three reasons:

  1. First, they help increase your sales turnover because they are quick and cheap.
  2. They increase exposure to your shop as more customers discover these listings.
  3. They make you profit. Even though the profit margins are low, they’re still profits and better than nothing!

Most business owners like keeping one out of five products in their store as traffic products.

If you need help finding traffic products, you can learn more about how to hack the eBay sales algorithm.

 

2. Competitor Research

Competitor research is another method you can use to find profitable product ideas and high demand low competition products.

If you want to achieve high profit margins for your store, this method is the way to go! Therefore, it is also the most common method employed by online sellers to identify the most profitable niches or top selling products with high demand and low competition.

The simplest way to describe this method is to look at other dropshippers’ profiles and find what products they sell online.

You can do competitor research manually or use a product research tool like ZIK Analytics. Either process can help you find high demand low competition products, depending on what method you’re most comfortable with and how much time you have to invest in finding products to sell.

 

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First, you can do manual research. You can also check Google Trends for the top selling products anytime.

However, when using Google Trends to find product ideas or profitable niches, you must be cautious since they could be seasonal products. If possible, avoid seasonal products because they might not give you more sustainable sales.

When analyzing Google Trends, look at the search volume for a particular product. It would be best to consider the selling price for these products.

Big ticket items cost more, which means fewer people can afford them, resulting in low demand.

Even when a product might be trending, adding them to your online shop wouldn’t make sense due to the low demand for that product. Therefore, it must stick with your guidelines on successful products in high demand and low competition.

Another method to analyze competition by manual research is going to a supplier’s website or Amazon. You can check out the best sellers page to find the top selling products.

You can pick any relevant category and sort the products according to the most sales. This method will list the top selling products for that particular category.

However, you must dig deeper to analyze competition since we are looking for high demand low competition products. So, first, list down a few items that are best sellers and then input the long tail keywords for these products on the search engine.

How many relevant products were generated during your search? Are there any products or just a few?

If not many products are generated by your search, that means there is low competition for that product! On the other hand, if there are several products, you’d be better off skipping that one since you have plenty of competition.

If you can find a low competition product, take advantage of that opportunity to list it in your store and improve your sales numbers.

Now that’s for the manual research! But if you want to employ a product research tool to analyze competition, you can do so as it will speed up the process of finding high demand product categories with low competition.

You can go to the ZIK Analytics tool and input the product category you’re interested in (or the most high demand products based on keyword research). Then, once you have generated results for that high demand product or niche, check out the top sellers who’ve made a lot of sales from that category.

If a particular seller is listing high demand products, chances are they also have other products that are doing well in terms of sales numbers.

Use the same approach for the manual research when identifying opportunities on how to find high demand low competition products. Check out how many products were sold over the past 30 days (to determine if it’s a high demand product) and how many other sellers are also listing that product (to determine if it’s a low competition product).

 

3. Similar Product Method

The third strategy on how to find high demand low competition products is to use the Similar Product Method. You can use two approaches for this strategy to find the best products to sell.

You can use the Similar Product method to find products to sell. First, you start by researching profitable niches and then drill down to specific niche products.

 

Niche Research

Once you identify the best selling products in that niche, you look for sellers with low feedback who managed to sell the same product and have a good ranking on the search engine. Again, it’s a good selling opportunity because you can outperform the existing product in the market.

After finding that product, you can look for suppliers of such a product. Even if you cannot locate the supplier for the exact product, look for similar products.

Some features might be slightly different than what’s top selling in the market, but they are a good opportunity to exploit if you want to capitalize on the high demand.

 

Scale Your Winning Products

Using a Similar Product method does not mean you have to look at other products to sell. On the contrary, it’s a good marketing strategy to scale your winning products!

Here’s what you need to do: look at the products in the highest demand or with high product profitability.

For example, you are selling a mobile phone case. And it’s selling well! The long tail keywords for that particular are ranked number one on the search engine.

Even though you’re in the top one or two for that particular keyword, you only have one listing. You can capitalize on your winning products by creating more listings for the same product.

Using the same example above on the mobile phone cases, you can create multiple listings for this product based on color, theme, and mobile phone model.

As a result, you now have multiple product listings for the same product! Adding more listings on the search engine result will boost your chances of generating more sales and high profit margins because you can leverage the high demand for that product.

Now, you can increase your selling opportunity since you have more customer product listings.

Using this method to capitalize on the strong demand for your existing products is a smart way to get the most sales. You can get less competition and increase exposure for products with strong demand.

It’s a great idea if you want to boost product sales in a short amount of time.

 

What to Avoid Doing

  • ✘ Avoid entering highly saturated markets without a unique selling proposition.
  • ✘ Steer clear of ignoring product trends and customer preferences.

 

How to Prevent Issues

  • ✔ Use research tools like ZIK Analytics for market insights and product viability.
  • ✔ Regularly monitor competitors and market trends for potential opportunities.

 

Conclusion

Whether you have an eBay or Amazon business, knowing how to find high demand low competition products is a good strategy for business success. It allows business owners – new or experienced – to get a significant market share and penetrate new markets.

It’s also an excellent strategic approach to establish your business as a dominant player in your particular niche.

You can identify the most high demand products with careful planning and using the right product research method. It can increase your chances of success and achieve product profitability.

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