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Competitor Research - AliExpress Tutorial

Competitor Research - AliExpress Tutorial

Key Takeways

The AliExpress Competitor Research Tool helps you analyze any sellerโ€™s listings, sales, and performance data
Identify high-performing stores and replicate their success by studying their best sellers
Save products directly into your folders for future research or listing

Competitor Research - AliExpress Tutorial

๐Ÿ“š What This Tutorial Covers
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Access the Competitor Research Tool

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Goal: Learn how to analyze any AliExpress store and its top-performing products.

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Start from the Market Insights dashboard.

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Click on the Spy Icon labeled Competitor Research.

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In the upper-left corner, select AliExpress as your platform.

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โœ… Tip: This feature allows you to extract real store insights directly from AliExpress to identify profitable sellers and products.

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Search for an AliExpress Store

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Goal: Retrieve full data for any store.

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Copy the store name or store ID from AliExpress.

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Paste it into the search bar in the Competitor Research tool and click Search.

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ZIK will display a detailed overview of that sellerโ€™s store performance.

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โœ… Pro Tip: Always double-check that youโ€™ve entered the correct store URL or ID for accurate results.

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Analyze Store Performance

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Goal: Understand key performance metrics for the seller.

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Once the data loads, youโ€™ll see:

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  • Active Listings
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  • Sold Items
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  • Total Sale Earnings
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  • Feedback Count
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  • Successful Listings Percentage
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  • Average Product Price
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Scroll down to view individual product details including:
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  • Product Image and Title
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  • Shipping Information
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  • Ratings and Reviews
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  • Sales Volume
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  • Product Price
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โœ… Insight: Focus on stores with high sales and strong feedback โ€” these are your best models for sourcing and pricing strategy.

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Review Store Profile Data

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Goal: Get a deeper look at the storeโ€™s reliability and overall activity.

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You can view:

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  • Sellerโ€™s Name and Country
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  • Total Feedback Score
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  • Store Opening Date
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  • Communication Rating
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  • Total Items Scraped
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  • Estimated Revenue
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โœ… Tip: Use this data to assess supplier credibility before sourcing from them.

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Save and Scan Products

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Goal: Organize and research store products for your own selling strategy.

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Click Save to Folder, choose your preferred folder, and confirm by selecting Save to Folder again.

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You can also click Scan on eBay, which will automatically search this product title on eBay for related listings โ€” allowing you to compare competition and pricing.

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โœ… Pro Tip: Use this feature to discover whether the same AliExpress products are already performing well on eBay.

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