eBay Product Research Tutorial

📚 What This Tutorial Covers

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eBay Product Research Tutorial

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Goal: Learn how to use ZIK Analytics to find high-demand, profitable eBay products using accurate sales data and smart filters.

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This tutorial walks you through how to research products, analyze seller performance, and find winning items to list — all inside ZIK's Product Research Tool.

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✅ Insight: Using real-time eBay data helps you make data-driven product decisions and avoid guesswork.

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1. Access the Product Research Tool

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Goal: Start your research efficiently with the right marketplace setup.

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Click on the magnifying glass icon on the left-hand side — this opens the Product Research Tool.

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Choose your marketplace, such as eBay.com, and set your shipping location (e.g., United States or China).

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You can also adjust your sales date range — typically the last 30 days for best accuracy. Other options include 21, 14, or 7 days for shorter-term trends.

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✅ Tip: A 30-day view gives a clearer picture of consistent product performance.

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2. Apply Advanced Filters

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Goal: Refine your search to focus on relevant and profitable products.

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Here are key filters to use:

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• Price Range: Set your target profit bracket.
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• Feedback: Filter sellers with strong ratings.
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• Exclude Phrases: Remove unwanted results (e.g., search “smartphone” but exclude “iPhone”).
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• Listing Type: Choose between Auction, Fixed Price, or All Listings.
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• Condition: Filter New or Used items.
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Example:
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Search for “Dog Gate” in the United States, then click Search.
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3. Analyze Product Performance

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Goal: Understand demand, competition, and opportunity level.

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You’ll see key statistics:

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• Sell-Through Rate (STR): Indicates how well items are selling.
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• Total Listings & Sold Items: Shows overall competition.
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• Sales Earnings & Average Price: Reveals potential profit margins.
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• Successful Listings: The % of sellers who made at least one sale.
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✅ Pro Tip: A sell-through rate above 50% signals strong buyer demand.
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4. Visualize Data
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Goal: Quickly identify sales patterns and market share.
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You’ll see:
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• Pie Chart: Displays top-performing sellers and their market share.
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• Sales Graph: Shows day-to-day sales activity for the last 30 days.
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5. Analyze Competitors

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Goal: Discover who’s selling successfully and what products drive their profits.

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Scroll down to see competitor details — including seller location, store name, and feedback.

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Click Scan Seller to open a full performance analysis:

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• Seller’s Top Products
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• Total Sales
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• Feedback & Ratings
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• Revenue Overview
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✅ Tip: Focus on competitors who consistently appear across multiple niches — they often reveal strong product strategies.

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6. Find Supplier Sources

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Goal: Locate identical or similar items for sourcing.

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Use the Item Finder icon next to each product to automatically locate it on AliExpress (or another supplier).

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You’ll instantly see:
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• Product Image
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• Supplier Title
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• Supplier Price
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• Profit Margin
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If the product looks promising, select a folder and click Save to Folder for easy access later.
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✅ Pro Tip: Always check product ratings and delivery times before sourcing.
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7. Scan Products & Refine Results
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Goal: Deepen your research and focus on verified dropshippers.
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Use these filters:
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• Dropshippers Only – show sellers using dropshipping models.
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• Exclude Vero Items – ensure your listings follow eBay’s verified rights policy.
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Example:
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A seller from Hong Kong sold 35 items in the last 30 days and 918 items lifetime, all shipped from the U.S. — a strong dropshipping signal.

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