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Product Research - Title Analytics tutorial

Product Research - Title Analytics tutorial

Key Takeways

Use Title Analytics to create titles based on data and not guesswork
Combine long-tail and generic keywords for maximum exposure
Check sales, competition, and score to identify the strongest keywords

Product Research - Title Analytics tutorial

πŸ“š What This Tutorial Covers

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Title Analytics Tutorial

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Goal: Learn how to use ZIK's Title Analytics Tool to create optimized, high-converting product titles based on real eBay data.

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This tutorial shows how to analyze top-performing titles, identify profitable keywords, and build your own SEO-friendly product titles that rank higher and sell faster.

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βœ… Insight: Winning titles are data-driven β€” not random. Using proven keywords helps your listings appear in more searches and attract more buyers.

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1. Access the Title Analytics

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Goal: View real data from the top-performing product titles on eBay.

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After you search for a product (for example, dog gate) in the Product Research Tool, click on the Title Analytics tab at the top of the results.

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You’ll now see a list of the Top 10 Selling Titles β€” these are titles used by the highest-selling listings for that keyword.

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Each title includes:

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  • The full text you can copy directly
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  • The character count for easy optimization
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βœ… Tip: eBay’s title limit is 80 characters β€” use as many as possible without stuffing unnecessary words.

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2. Analyze Keywords

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Goal: Discover the most profitable long-tail and generic keywords.

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Scroll down to see two sections:

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β€’ Long-Tail Keywords:

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These represent the exact phrases buyers type when searching β€” e.g., β€œgate mesh fence,” β€œdog baby safety gate.”

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  • Shows how many sellers use each phrase
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  • Displays total sales generated by listings using it
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  • Includes a score (sales per competitor) β€” the higher, the better
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β€’ Generic Keywords:

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These are single high-volume words β€” e.g., β€œdog,” β€œsafety,” β€œfence.”

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They help you understand which general terms bring the most sales.

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βœ… Pro Tip: Combine both β€” use generic keywords for visibility and long-tail phrases for buyer intent.

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3. Build Your Optimized Title

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Goal: Create a powerful title structure that improves ranking and clicks.

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Click on any keyword you want to include β€” it will automatically appear in your title builder box.

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You can manually edit or remove words as you go.

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Once satisfied with your title, click Copy to Clipboard and paste it into your eBay listing.

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βœ… Tip: Start with your most descriptive, high-search terms β€” these appear first on mobile devices and improve click-through rate.

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