Wondering which products you should be selling on your newly launched Shopify store?
You are not alone. Many new store owners feel the same way because the options are endless, and most winning product lists out there are not backed by any solid data.
The good news is that I have done the product research for you. Before writing this, I looked at market data, industry trends, and benchmarks across dozens of niches to see which items are driving sales at this time.
I also categorized everything so you can easily find what to sell on Shopify and the niche that fits your store, and get started.
Best Shopify Products for Dropshipping
Let’s start with a business model that has made Shopify profitable for thousands of sellers: dropshipping.
Dropshipping lets you sell products and fulfill Shopify orders without ever touching the inventory yourself.
With that in mind, here are some products that sell well and cost less to dropship.
Health and Wellness Accessories
With more and more people taking their health seriously, the demand for health and wellness accessories is rising. According to our internal data, this niche has a proven track record with $97,897 in sales earnings across just 100 listings and a sell-through rate of 6,083%.
The overall health and wellness market is also growing, with forecasts suggesting it will cross $11,573 billion by 2032. Getting into this niche now means you will be in a good position to capitalize on demand when it peaks.
- Blue light blocking glasses: If you spend any time on any screen for any reason, you know how big the conversation around screen time has become. Blue light blocking glasses can help reduce eye fatigue and improve sleep quality, making them a relatively easy sell to a health-conscious audience.
- Aromatherapy diffusers: These sell well in the self-care and home wellness space, appealing to buyers looking to manage stress and create a calming environment at home. Sourcing diffusers is also easy, with many AliExpress sellers offering a wide range of styles and price points.
- 3D sleep mask: Many people need their sleep but struggle to get it in bright or unfamiliar environments. These masks are designed to block out light completely while staying comfortable through the night.
Using ZIK’s Item Finder tool, you can 3D eye masks them for around $2.37 and sell them for $6.50, earning a profit margin of 44.92% and an ROI of 123.21% after fees.
Pet Supplies and Pet Tech
If there’s one thing that keeps selling no matter how the times change, it’s pet products. Pet owners worldwide keep spending on their animals regardless of economic conditions, and the numbers back that up. ZIK’s data shows a sell-through rate of 4,463% across just 100 listings, with $59,959 in sale earnings and 83% of listings ending in a successful sale.
In terms of outlook, the pet tech market is expected to reach a valuation of $23.54 billion by 2033. By dropshipping pet products, you can attract an audience that buys consistently and enthusiastically.
Here are some items you can sell:
- Orthopedic dog bed: With an aging pet population and owners treating their animals more like family members, you cannot go wrong with a quality orthopedic bed. Handy for sellers targeting owners of older or larger breeds, this item can generate consistent profit from buyers already spending on pet health products.
- Self-cleaning litter box: A smart litter box that handles odor management and automated cleaning appeals directly to busy cat owners. Easy to market around convenience and hygiene, you can run TikTok ads targeting cat owner communities and let the product sell itself.
- Automatic pet door: Why get up every time your pet wants to go outside when a smart door can handle it for you? This automatic pet door offers your animals the freedom to move in and out without interrupting your day.
High-ticket pet tech items like this one are worth running through ZIK’s Item Finder before adding to your store. For example, this item can be sourced for around $10.02 on AliExpress, giving you an ROI of 3,973.77% and a profit margin of 83.83% after fees.
Car Accessories
Vroom vroom. Car accessories is one of those niches that sells year-round without much convincing. Every car owner has a list of things they want to fix or upgrade, and they are willing to spend to check it off.
Data from ZIK’s product research tools backs that up, with a sell-through rate of 9,024% across just 100 listings and $101,954 in sale earnings. Turns out there is a lot of money in helping people spruce up their vehicles.
Here are some items that sell well on Shopify:
- App-controlled LED ambient lighting: With a viral track record on TikTok and Instagram, these can be marketed almost entirely through short video content showing the product in action.
- Portable tire inflaters and jump starters: Ever had a puncture and no way to fix it on the spot? This is the product that solves that problem while also appealing to outdoor enthusiasts who need gear for off-road trips.
- Car mirror rain guards: People who drive in wet conditions know how much visibility can affect the driving experience. Selling practical accessories like these is how you build a store that keeps buyers coming back for more.
Using ZIK’s Item Finder, you can source items like rain guards for as low as $2.04 and sell them for $8.99, earning a profit margin of nearly 60% per sale.
Best Shopify Products for Print-on-Demand
Print on demand is where you create custom designs and a supplier prints and ships them to your customer.
It works like dropshipping, except that you get to put your own creative stamp on every product you sell.
Here are some of the best print on demand products to sell on Shopify:
Niche Community Apparel
If you have ever bought a shirt because of what was on it, there are more people like you than you might think. The print on demand apparel market runs on self-expression, humor, fandoms, and causes, and there is always a new design trend to tap into.
ZIK’s data shows a sell-through rate of 1,707% across just 100 listings, with $24,462 in sale earnings and 68% of listings ending in a successful sale.
Plus, with the global custom printing market projected to reach $68.46 billion by 2030, you cannot really go wrong building a store around niche community apparel.
Here are some product ideas to consider for your Shopify store
- Nostalgic and vintage-inspired apparel: Nostalgia is a powerful thing, and vintage designs are always something buyers gravitate toward. With the right design and a bit of targeting, you can build a store around a specific era or aesthetic that resonates with a loyal audience.
- Passion-based hobby apparel: Have you ever met a runner who does not own a running shirt? Those are tight communities that buy apparel reflecting their lifestyle, and a design that speaks directly to that can sell without much convincing.
- Personalized tee: Not much thought goes into buying one, but a shirt with your name, photo, or inside joke on it is hard to say no to. With a POD supplier, it can be one of the easier products to get started with.
According to ZIK’s data, the personalized tee shown above can be sourced for around $10.08 and sold for $14, and a custom photo case can bring in a profit margin of 64.49% after fees.
Custom Phone Cases
A niche that keeps growing every time a new phone drops is custom phone cases. People want to protect their devices, but they also want something that reflects their personality or something they love.
The demand for custom phone cases is expected to keep climbing, with the global market projected to reach $53.33 billion by 2033. ZIK’s data also backs the opportunity, with a sell-through rate of 10,650% across just 100 listings and $92,474 in sales earnings.
The best part of this niche is that you can print them on demand. See which designs are popular by following pop culture trends and seasonal moments, and then offer those through a POD supplier to fulfill orders without touching any inventory.
- Pop culture cases: With the conversation always buzzing around Marvel, anime, and trending shows, designing and selling phone cases around these themes can put you in front of a passionate and ready-to-buy audience.
- Rug and carpet texture cases: As an emerging trend, these are the kind of cases that attract an audience who wants something tactile and visually distinct from the usual flat-print options.
- Personalized photo cases: Not every phone case has to be about trends. Some people want something personal, like a photo of their family, pet, or a favorite memory. With a POD supplier, you can offer fully custom cases and fulfill each order without touching any inventory.
ZIK’s Item Finder shows that sourcing a custom photo case from AliExpress for around $3.14 and selling it for $15.99 can leave you with a profit margin of 64.49% after fees. Using a POD supplier can also bring your production costs down further depending on the volume you sell.
Related read: Top 10 Print on Demand Apps for Shopify Stores
Best Shopify Products for Private Label / White Label
If you have always wanted to sell products under your own brand, private labeling and white labeling are the business models worth looking at.
Private label dropshipping is where a manufacturer makes a product exclusively for you, whereas white labeling is where you put your branding on a generic product that other sellers can also carry.
Here are some items that sell well under either model on Shopify
Skincare and Beauty Products
Glowingly healthy skin is something we all want and are willing to spend on. That makes beauty and skincare one of the better niches to sell on Shopify.
ZIK’s data shows that the niche generates $109,811 in sale earnings across just 100 listings, with a sell-through rate of 5,068% and 70% of listings ending in a successful sale.
The market outlook is also positive, with forecasts suggesting the global beauty and personal care market will reach $937.1 million by 2030. All of this points to skincare being a category worth getting into now.
Here are some items you can sell on Shopify:
- Face masks and treatments: People who take their skincare seriously always have a treatment or two in their routine. These can be positioned as a weekly self-care ritual and work well as gift bundles alongside cleansers or serums.
- Serums: Serums are one of those products that sell themselves. Whether a buyer is dealing with dark spots, fine lines, or dehydration, it can be easy to target them with the right product and the right message.
- Men’s skincare: Gender-specific skincare is growing, but the men’s side of the market is still relatively untapped. Using a white label supplier can be a smart way to build a brand around men’s daily skincare with less competition to worry about.
Using ZIK’s Item Finder, you can source items like a 6-in-1 men’s face cream for around $16.23 and sell it for $41.99, earning a profit margin of 46.63% after fees.
Candles and Home Fragrance
Candles are a product that sells consistently across seasons and occasions. Interestingly, they are one of the more accessible items to sell under your own brand.
According to the data from our product research tools, candles have a sell-through rate of 1,356% across just 100 listings, with $16,569 in sale earnings and 71% of listings ending in a successful sale.
The home fragrance market overall is also growing, with forecasts suggesting it will cross $26.51 billion by 2033. Consider partnering with a private label supplier so that you can sell candles under your own brand name and keep more of the profit on every sale.
Products that are likely to sell on Shopify:
- Reed diffusers: Zero maintenance and weeks of fragrance make these an easy sell to buyers who want their space to smell good without thinking about it. They also photograph well and carry a premium feel that justifies a higher price point.
- Scented container candles: If your store is built around home fragrance, these are the product most buyers will come for first. Once you find a reliable supplier, you can sell them under your own label and build a brand around a specific scent identity.
- Wax melts: A good option for buyers who want their space smelling great without an open flame. They are small, lightweight, and work well as add-ons or gift bundles alongside candles or diffusers.
ZIK’s Item Finder shows that soy wax scented candles can be sourced from Alibaba for around $2.20 and sold for $21.27, giving you a profit margin of 74.25% and an ROI of 717.83% after fees.
Best Shopify Products for Handmade and Artisan Stores
Artisan and handmade products attract buyers who want something unique, especially when it comes with a story behind it.
If you make your own products or source from independent makers, this is one of the better niches to build a Shopify store around.
Options for handmade and artisan products on Shopify include:
Jewelry
Whether it is your anniversary or another event, there’s nothing like a piece of jewelry to mark a moment. It can be affordable and everyday or rare and sentimental, and jewelry sells across all of those versions consistently.
ZIK’s data shows a sell-through rate of 2,507% across just 100 listings, with $17,392 in sale earnings and 81% of listings ending in a successful sale. The niche is one where you can target buyers across every price range and occasion.
The outlook for jewelry is also promising, with the market expected to grow to $578.45 billion in valuation by 2033.
Here are some jewlery items to consider selling on Shopify:
- Lava Stone bracelets: These sit at the crossroads of wellness and style, attracting buyers who are into healing crystals and essential oils. Selling lava stone bracelets gives you access to a loyal niche where buyers tend to collect rather than buy once.
- Cuban link necklaces: Someone who knows their style deserves a piece that speaks for itself. Dropshipping jewelry suppliers tend to have these at low cost, and they sell consistently to both men and women looking for a bold, recognizable piece.
- Floral stud earrings: What better way to add a little personality than a pair of floral studs? These can make for an easy everyday wear piece or a thoughtful last-minute gift.
ZIK’s Item Finder shows these can be sourced for as low as $0.74 on AliExpress and sold for around $6, meaning you can make a 67.26% profit after deducation of fees.
Bonus read: How to sell jewelry on eBay
Stained Glass, Ceramics, and Craft Goods
To cater to individuals who want something unique and handcrafted, consider selling stained glass and ceramic goods in your Shopify store. According to ZIK’s data, ceramics show a sell-through rate of 1,850% across just 100 listings, with $64,769 in sale earnings and 73% of listings ending in a successful sale.
The global handicrafts market is also growing, with forecasts projecting it will reach $983.12 billion by 2030. Stocking items that people cannot find in regular shops can increase the appeal of your Shopify store.
Here are a few items worth selling in this category:
- Resin and polymer clay jewelry: Lightweight earrings and pendants made from resin or polymer clay are highly giftable and easy to ship. These sell well to buyers looking for something handmade and one-of-a-kind, and the low sourcing cost makes it easy to keep margins healthy.
- Stained glass suncatchers: Small hanging pieces like birds and geometric shapes for windows attract buyers who love artisan home decor. Not only do these ship easily, but they photograph beautifully, making them a natural fit for Shopify social media marketing.
- Rainbow ceramic dinner plates: Colorful tableware like this one turns an everyday item into something worth showing off. With margins that are as good as they look, it can be just the product you need to attract customers to your store.
ZIK’s Item Finder shows these can be sourced for around $8.37 on AliExpress and sold for $112.99, leaving a profit margin of 78.33% after fees.
Bonus read: How to sell Etsy products on Shopify.
What NOT to Sell on Shopify
Now that you know what to sell on Shopify, let’s go over the products you should avoid selling at all costs.
- Oversaturated generic products: Products with zero brand differentiation (like generic LED strips, basic fidget toys, etc.) are impossible to market effectively. These items lack unique features and are not exclusive to a single seller, giving customers no reason to choose you over a cheaper option elsewhere.
- Razon-thin margin products: Low-margin products like mass-market apparel leave little room for profit, especially after you account for advertising and shipping costs. If your margins are 40% and ad costs take 30% of revenue, you’re essentially losing money on every order.
- Regulated or restricted products: Shopify strict policies (and payment processor rules) prohibit the sale of various items. Selling products like cannabis, firearms, or unregulated supplements can result in frozen payments and even the permanent shutdown of your Shopify store.
- Products that are trending down: Products that have passed their viral peak, like fidget spinners or specific popular toys from last year, can leave you stuck with unsold inventory. Using tools like Google Trends is essential to avoid investing in products whose search volume has already dropped.
- Copycat products from viral content: Selling knockoffs or products that use copyrighted images and designs can get your store banned on Shopify. This includes using trademarked branding or copyrighted content from games or influencers
How to Validate a Shopify Product Idea Before You Spend a Dollar
Although knowing what to sell on Shopify is a great start, you cannot just pick a product and call it a day.
You first need to make sure there is enough demand behind it, and that you are not entering a market that is already too saturated to make a profit in.
To do that:
- Check search demand: Google Trends shows you which items are trending and how demand has changed over time. By entering a product name in the search bar and clicking Search, you can get performance data from the past 12 months or longer
- Analyze sales data: ZIK’s Shopify Product Explorer lets you see what is actually selling and at what price. Filters like total sales and average price are helpful for narrowing down which products are worth pursuing and which ones to skip.
- Run a competition check: ZIK’s Shopify Store Analyzer can be used to see which products competitors are selling and at what price. You can also use our ad spy tool to see which ads are currently running and how long they have been active, which tells you whether a product is genuinely profitable.
- Calculate unit economics: Unit economics are simply the numbers behind each sale. Calculating your sourcing cost, shipping, platform fees, and ad spend can help you make sure there is enough margin left over before you commit to selling a product.
- Run a micro-test: Before placing a bulk order, build a simple landing page on Shopify and put a small budget behind a TikTok or Meta ad. If people click through or sign up, you have enough proof to dropship that item.
Find Shopify Best Selling Products with ZIK Analytics
ZIK Analytics has a suite of tools to help you find and validate best-selling products on Shopify.
However, I want to highlight four tools that make Shopify product research and competitor analysis easier:
- Shopify Product Explorer shows you which products are selling across Shopify stores. Search keywords and filter by sales to identify trending items with proven demand.
- Shopify Sales Tracker lets you monitor successful Shopify stores. Enter a store URL to see daily sales, revenue, and which products are performing best. Track stores over time to spot new launches and trends.
- Shopify Marketing Insights gives you a real-time view of trending products and niches by revenue. See which items sold the most in the last 6 months and identify emerging opportunities before competitors catch on.
- AdSpy shows you which ads competitors are running on Facebook and Instagram. Search keywords to see engagement metrics and save winning ads to reference when building your own campaigns.
You can also use the Shopify Store Finder to discover successful stores by revenue and marketing channels, and the Shopify AI Store Builder to set up your store faster.
Get your ZIK Analytics trial today and start finding best-selling Shopify products with tools that show you verified sales data.
What to Sell on Shopify FAQs
In this section, I’ll answer the questions people frequently ask about what to sell on Shopify.
What sells really well on Shopify?
Several categories tend to perform well on Shopify. For example, you have health and wellness accessories like blue light glasses and aromatherapy diffusers. When it comes to pet supplies, products like orthopedic dog beds sell consistently. Car accessories, custom phone cases, and private label skincare are also reliable options to consider for new store owners.
How much does Shopify take from a $100 sale?
Shopify takes between $2.70 and $3.20 on a $100 sale if you use Shopify Payments, with the exact amount depending on your plan. The Basic Plan costs the most at $3.20, whereas the Advanced Plan brings it down to $2.70. Fees are higher if you use a third-party payment provider.
What is the rule of 40 in Shopify?
The Rule of 40 states that a company’s revenue growth rate plus its profit margin should equal or exceed 40%. It is used as a benchmark to measure whether a SaaS business like Shopify is balancing growth and profitability in a sustainable way.