eBay vs Wish: Which e-Commerce Platform Reigns Supreme?

Are you looking for an eBay alternative in setting up your ecommerce business? Then, you’ve come to the right place as we discuss one of the emerging alternatives to eBay if you want to make money online: Wish.

Choosing your ecommerce platform for your online store is a big deal. It determines how many customers you can target and what you can sell. While eBay is the most popular platform, whether you are into the drop shipping model or not, it’s also best to explore other shopping platforms.

So, which marketplace is better for your ecommerce success: eBay vs Wish?

No need to do the legwork and research, as I’ve done that for you! Read this comprehensive guide to make an informed decision for a higher success rate.

Article Overview

Introduction to Wish
1. There are 1 million sellers on Wish.
2. In 2017, the company was valued at over $8 billion.
3. Wish has a younger customer base.
4. Wish works with various payment providers.
Is Wish Legit?
eBay vs Wish: How Do They Compare?
Customer Reach
Listing Options
Seller Tools
Shipping and Order Fulfillment
Selling Fees
eBay vs Wish: Conclusion
FAQs

 

Introduction to Wish

Wish is a shopping app and platform founded in 2011. Piotr Szulczewski, a former Google engineer, founded it. It was initially named ContextLogic and received up to $1.7 million in investments, including Yelp CEO in 2010. In 2011, the company had a relaunch and was renamed Wish.

This eCommerce company was based in San Francisco and was initially available as a shopping app specializing in clothing, makeup, and electronic products. Eventually, the app gained popularity, and a merchant app was made public. Aspiring sellers can register on the app and sell stuff online to make money.

About 94% of the manufacturers of products sold through Wish are manufactured in China. For this reason, the products that sellers list on Wish have lower prices than other online marketplaces like Amazon and eBay. Therefore, it is an excellent option for buyers who want deals and sellers wishing to target a consumer that wants to purchase cheap products.

If you want to become a seller on Wish, you must know a few things.

 

1. There are 1 million sellers on Wish.

The 1 million sellers have listed 300 million products on the platform. In comparison, there are 18 million sellers on eBay.

If you want to start an online business and get your products to your target buyer, you can expect higher competition on eBay vs Wish. Additionally, the growth and success rate of Wish is impressive for it to have grown to that many sellers in less than ten years.

 

2. In 2017, the company was valued at over $8 billion.

Wish reached a milestone in 2017 when it hit $1 billion in revenue, and the Wish platform is now valued at $8 billion. With the continued growth of Wish, it is expected to continue outs revenue growth, and it continues to attract many sellers, including those searching for eBay alternatives.

Since Wish was launched, its revenue has doubled every year the platform is live.

 

3. Wish has a younger customer base.

Among the distinctions between eBay vs Wish is that the latter has a younger customer base. It is a good marketplace to use if you want to attract a consumer who is on the younger side or trendy products such as fashion items, clothes, electronics, and other niche items.

 

4. Wish works with various payment providers.

For buyers, you can choose from various payment methods, including Paypal, Apple Pay, and Google Pay.

Sellers can also choose Paypal as a payment method. Simply register an account and add your Paypal email address as one of your payment options. However, Paypal is only available for sellers who accept payments in USD.

 

Is Wish Legit?

If you are looking for a trustworthy marketplace that enables you to sell products online and make money from home, Wish is a legitimate option. Like eBay and Amazon, Wish is 1000% legit.

The company is based in California and is known for offering products at low prices. It is a good option for buyers looking for deals and is also an attractive option for sellers wanting to make money by selling niche items and wants to get a clear marketing positioning.

 

eBay vs Wish: How Do They Compare?

Which is better: eBay vs Wish? Let’s take a detailed look into each online marketplace to help you pick where to set up your online store business.

 

Customer Reach

When deciding between eBay vs Wish, you must consider the consumer reach and market potential, as they can be critical to your success. eBay gains the upper hand due to its massive user base of over 183 million active eBay customers.

You can tap into this massive user base to attract potential buyers for your online business. eBay also enables you to target a diverse array of consumers looking for various products to buy, increasing your profitability on the platform.

On the other hand, Wish has a more local customer base than eBay, so you have relatively fair competition. They target a specific demographic, which is the younger consumer base. It is also suited for budget-conscious shoppers looking for deals and items with cheaper prices. If this is your target niche, then you could succeed in selling via Wish.

 

Listing Options

Another main difference between eBay and Wish is its pricing and listing options. eBay offers versatile listing options for sellers, but its most distinctive listing feature is the online auction feature. The auction-style listing format allows potential consumers to bid on your items for a period. It is one of the best ways to earn high profit margins, especially if you are selling collectibles on eBay. For example, you could double the amount you sell a specific item instead of using the fixed price listing format.

You can also use the Best Offer listing option on eBay, which lets you negotiate prices with consumers and allows maximum flexibility in pricing the items you sell.

On the other hand, Wish has a simplified listing process that only allows fixed price listings. You can set prices for your products and then list them on the website. It’s important to offer a competitive price since most of the buyers on this website are looking for deals or want to buy discounted items.

 

Seller Tools

When selling on eBay, you have access to various selling tools at your disposal. Some notable features for sellers include an inventory management system, promoted listings, and analytics. You use These tools to optimize your sales performance and get consumers to shop for your items.

In addition, eBay offers excellent customer support for merchants. You can contact the customer support team if you have any issues using their sites, and they will be responsive to address any problems.

eBay beginners guide

Wish also offers excellent support, and it has a user-friendly dashboard. You can easily manage your orders and inventory and track sales from the dashboard. Furthermore, you can communicate with customers if they have questions about your products. You can give them the answers via chat or messaging to get them to shop from your store.

 

Shipping and Order Fulfillment

eBay offers numerous shipping and order fulfillment options when you shop for their products. Sellers can take advantage of the integration that eBay offers with major logistics providers, making your order fulfillment process streamlined and enabling faster shipping times for your orders. These streamlined shipping options can improve the overall shopping experience for your customers, enabling you to attract more potential customers to your shop.

On the other hand, Wish sellers are responsible for order fulfillment and shipping. It can be a time-consuming process to handle these by yourself. In addition, it becomes trickier when international shipping is involved. Therefore, you must develop streamlined solutions to ensure a more efficient customer shopping experience and maintain high customer satisfaction rates.

 

Selling Fees

The selling fees on eBay vs Wish are essential since they will determine your ability to generate high profit margins from either platform. eBay has various seller charges and fees, which will vary based on your store subscription level and the final value fees. It allows you to choose the right store level based on the number of products you want to sell and determines how much profit you can make.

On the other hand, Wish charges a commission based on the selling price for the items sold. Considering this fee when setting prices for your items is important to ensure you can maintain profits.

 

eBay vs Wish: Conclusion

eBay vs Wish offers their respective benefits and drawbacks from a seller’s perspective. Analyzing each factor is crucial to decide which marketplace can offer the best opportunity to increase sales and profits. Moreover, you must look at your business’s long-term goals to ensure you pick the right site that would enable you to sustain your business and scale it through time.

 

FAQs

How does the Wish marketplace work?

Wish is a mobile shopping app and platform. Create an account on Wish to start selling stuff and make money. Currently, there are 250,000 sellers on Wish globally. It is available in up to 60 countries.

Does it cost money to sell on Wish?

If you want to sell and make money online, you can set up an account on Wish. There is a one-time registration fee of $2,000. There is also a 15% revenue share for the total order cost. You don’t have to pay for Wish’s listing or any other annual fees.

How many sellers are on Wish?

There are over 500,000 sellers registered on Wish. In 2020, the platform generated $2.54 billion in revenue.

Does Wish allow drop shipping?

Yes. Drop shippers are allowed on the Wish marketplace.

What is the most popular stuff to sell on Wish?

The most sold products on Wish are home décor, makeup and beauty products, garden supplies, baby and kids products, pet supplies, and personal healthcare supplies.

Is it safer to buy on eBay or Amazon?

Wish is a legit online shopping platform. Therefore, you can securely buy and sell products through this marketplace. But Amazon and eBay are well-reputed ecommerce sites that give you confidence and reliability when buying or selling online. It depends on your selling preferences and your business goal.

Want to know about some other platforms that you can sell on other than eBay?

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