How to Sell on eBay for Beginners (PLUS 10 Expert eBay Selling Tips!)

Nahar Geva

30 Aug 2019

Lots of people sell on eBay, but the truth is, there are lots of eBay sellers that fail to generate a significant profit.

 

Why?

 

They simply don’t learn how to master the basics, like optimizing their listings, managing their shipping costs, finding great products to sell and building their feedback score.

 

That’s why in this article, we’ll go over how to sell on eBay step-by-step.

 

Not only that, but we’ll also give you 10 eBay selling tips from expert eBay sellers that both beginners and experts can benefit from.

 

Before we dive in, let’s go over some common questions about selling on eBay.

 

Common questions about selling on eBay

How much does it cost to sell on eBay?

 

Ignoring the costs associated with eBay is easy to do. Many sellers continue to list items without evaluating the profitability of their sales.

 

The total cost to sell an item on eBay will depend on a few factors, such as how you list your product and how much you want to sell it for.

 

The cost to sell on eBay isn’t exactly a straightforward answer, so I’d recommend using this calculator to get a look at the costs involved with selling your products.

 

Is it better to sell on eBay or Amazon?

 

The decision to sell on eBay or Amazon depends on your goals. If you want to learn more about this, check out our article about selling on eBay vs. Amazon to determine which is best for you.

 

Ultimately, here are the conclusions we came to:

 

You should sell on eBay if you:

  • Want to create a brand that people remember and come back for.

  • Have fun and unique products to sell or flip. All brands apply! 

  • Are not afraid to handle customer service and logistics.

  • Want a higher profit margin. 

  • Like having an instant payout as your products sell. 

 

You should sell on Amazon if you:

  • Aren’t worried about your own brand and just want sales.

  • Know the exact product you’re selling is doing well in the marketplace.

  • Don’t mind cutting into your margins to have an all-inclusive program and keep prices low.

  • Are okay with waiting to get paid for your product sales.

 

Is it profitable to sell on eBay?

 

Yes, definitely.

 

You can see here on eBay’s community forum that tons of sellers are making real profits from selling on eBay.

 

However, that doesn’t mean it’s easy. If you want to profit from selling on eBay, you’ll need to make sure you execute in a way that enables you to make a profit - which we’ll discuss below in extreme detail.

 

Can you sell on eBay without PayPal?

 

Yes, you can! While PayPal is the default payment method, alternatives are available to sellers who prefer not to use it.

 

Your options are as follows:

 

  • Skrill - Skrill is an online payment service accepted by eBay. Simply register here. Buyers purchase your item on eBay with their preferred payment method, which is then processed and sent to your Skrill account.

  • Accept credit cards - If you prefer to avoid both PayPal and Skrill, simply accepting credit cards is a viable alternative. To do this, you’ll need to have an internet merchant account - a bank account that allows you to accept this form of payment online - and provide eBay with the payment gateway account. Although eBay doesn’t charge a fee for this, you’ll have to handle the credit card processing fees on your own.

  • In-person payments called Payment on Pickup - eBay allows you to accept payments in-person via check, money order, cash, PayPal, or credit card. Simply choose this option when making your listing. Be careful, though, because if a check or money order doesn’t clear after the buyer has picked up the item, there are fewer options to resolve this than with PayPal or credit card payments.

How to Sell on eBay - A Step-by-Step Guide for Beginners

Step 1. Understand how eBay works

 

If you’re going to jump into the eBay ecosystem and start listing your products, it’s important that you have a good understanding of how the platform works.


Here are a few things you need to know before you start selling on eBay.

 

eBay Auction vs. Buy-It-Now listings

 

Back in 1995 when eBay first started, the only option for listing a product was auctions.

 

Now, eBay allows sellers to list products with fixed prices.

 

Auctions are becoming a thing of the past. This is because of the increased urgency of online purchases. Buyers simply don’t want to wait 7 days for an auction to end before the product they want is shipped to them.

 

This is why eBay is moving towards the “Buy-It-Now” option, is offering money-back guarantees, and is encouraging sellers to offer free shipping and guaranteed delivery.

 

Auctions aren’t just a disadvantage to eBay - sellers also experience disadvantages when listing auction style items on the platform. Such as:

  • Lack of Google indexing - Having your items indexed by Google is an important part of getting your product exposed to the right audience if you want to run your eBay store like any other eCommerce business. Unfortunately, auctions aren’t live long enough for Google to place them in their search results.

  • Limited Visibility - Because auctions have a set start and end date, they may not reach enough people during the time they’re live on eBay. Potential buyers may miss the listing by looking for the product after your auction has ended.

  • No Automation - Auctions have to be managed manually. Buy-It-Now type listings can be managed with eBay automation and analytics software.

 

If you simply want to get rid of a product quickly, an auction style listing might be your best bet. However, if you want to grow a thriving eCommerce business on eBay, Buy-It-Now listings are the way to go.

 

How buyers find products on eBay

 

If you want to sell on eBay, you need to understand how potential buyers will find your product.

 

On eBay, users find products in 2 primary ways:

  • The feed

  • eBay’s search function

 

The feed is eBay’s newly formatted homepage that provides recommendations for daily deals, trending items, and more. People often browse these categories in search of new products they haven’t heard of before.

 

Here are just a few categories eBay shows on their homepage feed:

 

 

Most people, however, come to eBay in search of a very specific product. This is when they leverage the search function.

 

For example, if I type “electric guitar” into the search box, here’s what I see…

 

 

Notice that in the top result (after the sponsored one), the following are highlighted in the listing:

  • Free shipping

  • Guaranteed delivery date

  • Good reviews

 

This is important to keep in mind when optimizing your listing, which we’ll get into later in this article.

 

Know eBay’s selling policies

 

Before you sell on eBay, it’s important to understand eBay’s rules for sellers. Failure to follow eBay’s policies could result in an account suspension.

 

While I recommend that you read over eBay’s policies yourself, here are a few things to make sure you do to stay within their guidelines:

 

  • Ship items quickly - On eBay, many buyers check the estimated delivery date of a product before making a purchase. If you miss this date, it results in a negative buyer experience.

  • Upload your tracking details - Buyers are always eager to get the item they paid for. eBay knows this, and requires that you share tracking details with buyers to provide a good experience. You’re also protecting yourself in case the buyer opens a Money Back Guarantee request.

  • Sell ethically - If you’re selling a used item, don’t mark it as new. This should be obvious, but there are sellers out there that try to unethically game the system.

  • Resolve buyer conflicts quickly - If buyers are unhappy, this reflects poorly on eBay. Even if you think a buyer is being unreasonable, you should do whatever you can to resolve conflicts. You can always block a buyer from buying from you in the future.

  • Don’t sell off of eBay - It’s against eBay’s terms to sell off of the platform. Make sure when you communicate with buyers, you do so only within eBay’s ecosystem.

  • Don’t list banned items - Listing items that are banned from being sold on eBay is an easy way to get your account suspended. If you think your product may be at risk of being banned from being sold on eBay, check their restricted product list before you list your items.


 

Step 2. Create your eBay account

 

Creating an eBay account is pretty straightforward. I’ll walk you through the steps.

 

First, head over to eBay.com and click the “register” button at the top left of the screen.

 

 

Next, you need to decide if you’re going to register as an individual seller or as a business.

 

If you want to register as an individual, simply fill in the first name, last name, email address, and password fields, or sign up with Facebook or Google.

 

If you’d prefer to set up a business account, click the “create a business account” button at the top of the registration page.

 

 

Finally, fill in the required info.


 

 

Step 3. Set up your payment method

 

After your eBay account is set up, you need to set up a payment method to pay eBay’s seller fees.

 

While there are other ways eBay accepts payments, PayPal is the standard.

 

To add a payment method to your eBay account, once you’re signed in, click “My eBay” on the top right corner of the home page.

 

 

On the next screen, click the “account” button.

 

 

Finally, click “Personal Information” in the menu on the left, scroll down until you see the “Financial Information” section.

 

 

Click on the text that says “update your automatic payment method,” and follow the instructions.

 

This video will walk you through the specific steps to set up your payment method.

 

 

Step 4. Optimize your profile

 

You don’t need to have an elaborate profile if you’re selling one or two small items, but adding a profile picture, description, and choosing a good username can help increase your sales.

 

How to edit your profile on eBay

To edit your profile image and description, go to “My eBay,” click your username, and then click “edit profile.”

 

 

 

 

How to change your username on eBay

Having an attractive username on eBay is important in generating sales. If you have a username like “isellstuff2219,” people are less likely to take you seriously. If they don’t take you seriously, it becomes harder for them to trust you to deliver their purchase as promised.

 

To change your username, first go to My eBay.

 

 

Next, choose “Account.”

 

 

Finally, choose “Personal Information” in the menu on the left, and click “edit” next to your username.

 

 

 

When choosing a username, keep the following in mind:

  • eBay usernames must have at least 2 characters and can’t contain symbols like @, &, ‘, {}, or <>, and can’t have spaces or successive underscores.

  • eBay usernames can’t begin with a period, hyphen, or underscore.

  • You can’t use your website URL or email address as your username.

  • You can’t use the word eBay in your username, nor the letter “e” followed by a series of numbers.

  • Don’t use trademarked names.

  • Offensive names can be blocked by eBay.

  • There are lots of people on eBay, so it may take some time to find a username that isn’t taken.

  • You can change your eBay username every 30 days, but doing so may make it hard for repeat customers to find your profile again, so do your best to choose the right name the first time around.

 

Step 5. Choose what to sell

Choosing what to sell on eBay is one of the harder parts of making money on the marketplace.

 

Here are a few things to keep in mind to make this decision effectively.

 

Know your market 

 

eBay started out as a place for hobbyists and collectors, but has since expanded to a wide range of product categories.

 

Choose a category that you’re an expert in so you can effectively deliver value to your niche. Knowing your market from the perspective of a buyer will help you understand how people are finding products and what they look for in a product description.

 

Know what you can’t sell

 

There’s a lot you can sell on eBay, but at the same time, there are many things you can’t.

 

The obvious ones are anything illegal or hazardous materials, but take time to review eBay’s restricted item list to be certain you’re allowed to sell the products you intend to.

 

Start small and manage your growth

 

Too many businesses fail because they’ve grown too fast, and running an eBay store is no different.  This, among other reasons, is why eBay places selling limits on new sellers - typically at around 5 items per month.

 

When you’re just starting out, it’s important to start small so you can take steps to manage your growth effectively and efficiently. Take your time to get a feel of how eBay works and what sells well on the platform.

 

It might be worth experimenting before you decide if this is for you. Sell some items around the house, or pick a few things up at the clearance section in your local retail store to test out.

 

Testing the market before loading up on inventory is very important. You don’t yet know if you’ll be able to sell your items at a high enough price to make a profit. However, once you sell a few items on eBay, you’ll get a feel for what users are looking for and can then scale up your efforts.

 

Find what’s hot

 

If you want to list products on eBay that are going to sell, you need to know what’s hot.

 

What I’m about to show you is a fool-proof strategy for finding hot products on eBay.

 

First, you’ll need to choose a category that you have some familiarity with. So if you’re into electronics, this would be a good place to start.

 

To do this, click “Shop by Category” at the top of the page, and choose your desired category. If you don’t see yours in the menu that pops up, select “All Categories” at the bottom right of the menu.

 

 

You may need to click into a subcategory depending on which category you choose.

 

Once you’ve found your category, you’ll want to filter your results to show only “Buy It Now” and “New” products. This will remove items that are being sold as one-time buys, like auction items.

 

We’ll also want to only show products that offer free shipping. This is a common practice among the best eBay sellers.

 

You can do this using the menu on the left. You may need to scroll down a bit to find these filter options.

 

 

Finally, you’ll want to choose a product.

 

If possible, anything over $10. Products under $10 don’t have much margin and often aren’t very profitable after eBay takes their 10% and PayPal takes their 5% cut.

 

Choose a product that’s selling well. Anything that sells at least 10 items within a 30 day period is considered good.

 

To check these metrics, find a product with a high “sold” count - like this one:

 

 

To see the selling frequency of the product, click the listing, then click the “sold” button on the listing page.

 

 

Clicking that will give you a look into the purchase history of the product, like this:

 

 

As you can see, there’s plenty of demand for the iPhone on eBay.

 

It’s also important to consider the weight of the product you’re going to sell. Heavier items cost more to ship, which can significantly cut into your margins.

 

If this sounds like a lot of work, that’s because it is. Scaling this stuff can be difficult and time-consuming, which is why at Zik Analytics, we’ve built some eBay market research tools to help automate and scale this process.

 

 

Choose how you’ll source your products

 

Determining how you source your products is an important element of building your eBay business.

 

Here are some ways you can source products to sell on eBay.

 

  • Sell your own product - If you already have a product that you made to sell on eBay, you’ll need to operate your business like any other eCommerce business. Consider how you’ll handle things like inventory, shipping, and even marketing to increase awareness of your product on and off of eBay.

  • Dropshipping suppliers - Dropshipping is a business model that many eBay sellers use where the seller never touches the product. Basically, you list a product on eBay, and as soon as it sells, you make a purchase from your supplier, who then ships the product straight to the customer. eBay sellers frequently dropship from dropshipping suppliers like ChinaBrands, Doba, and SaleHoo.

  • Retail arbitrage - Retail arbitrage is a kind of dropshipping where you leverage the inventory of another eCommerce store to effectively make them your supplier. An example of this would be the business model of dropshipping from Amazon to eBay. Dropshippers that use this business model list products on eBay, then as soon as the product is sold, they place an order on an eCommerce store like Amazon, but put the buyer's address in. The idea here is to find products that are selling on Amazon for a lower average price than what they’re being sold on eBay for. So if a guitar, for example, is being sold on eBay for $200, but is being sold on Amazon for $150, you can make $50 in profit by listing the item on eBay for $200 and fulfilling the order with the Amazon product. This business model works well when automated with software like SaleFreaks or DSM Tool.

  • Clearance, garage sale, and thrift shop items - If you’re good at spotting deals at garage sales or thrift shops, and intend on selling on eBay at a smaller scale, this can be an effective way to build a profitable side business!

  • Source items with gift cards that you purchase at a discount - This technique can be paired with any of the above. Basically, you buy discounted gift cards from websites like Raise or CardCash, then use these gift cards to purchase inventory that you then sell at full price on eBay. If you can buy a $50 gift card for $40, you can then purchase and sell a $50 item on eBay and profit $10, for example.

Step 6. Create and optimize your listing

Now that you’ve chosen what you’re going to sell on eBay, the next step is to create and optimize your listing to give yourself the best chance at showing up in the search results.

 

Let’s walk through how to do that.

 

First, login to eBay, go to the home page, and click “sell.”

 

 

Next, type the product you’re trying to sell into the box. As you type, eBay will spit out recommendations from you to select from.

 

If you don’t choose any of the selections, eBay will show you a list of categories related to your entry, like this:

 

 

It’s very important that you choose a category that actually represents your product. Don’t choose an unrelated category in an attempt to get your product in front of more people. These views won’t lead to sales. You want a targeted, relevant audience to see your product.

 

After you complete this step, you should be on the page where you give eBay the details of your listing. Let’s go over these one at a time.

 

6.1. Optimize your title with relevant keywords

 

 

The best way to write your title is to write with the human in mind - not the search engine.

 

If your title contains relevant information that describes what users are looking for, it’s more likely to be clicked on, which means your listing will get more views.

 

When writing your title, it’s best to include information such as the brand, model, color, size, specs, condition, or anything else that may apply to your listing. Be specific.

 

Remember - the purpose of your title is to attract a targeted audience. What matters on eBay isn’t how many people see your listing, but the conversion rate.

 

A conversion rate is the number of sales versus the number of visits to your listing.

 

For example, if you get 100 listing views and make 1 sale, that’s a 1% conversion rate.

 

If you get 2 sales from those 100 views, that’s a 2% conversion rate.

 

If you write a specific title, you’ll get your product in front of an audience that’s looking for what you’re selling, which will result in higher conversion rates.

 

This doesn’t mean you should consider things like monthly searches, keyword competitiveness, and other factors. It doesn’t make sense to go after keywords like “iPhone” that tons of other sellers are going after. eBay analytics tools like Zik Analytics can help you make better keyword decisions for your titles.

 

6.2. Have high-quality photos

 

 

One of the most common tips we got from expert eBay sellers for our 10 tips section at the end of this article was to include high quality photos for your listing.

 

Let’s face it - humans are visual. If your product is listed next to a competing item with a better photo, you’ll lose clicks (and sales) to that competitor.

 

On top of that, it’s important to include as many descriptive photos as are necessary to visually explain the condition of the product.

 

If you’re selling a used product and it has some paint chips, for example, make this clear in the photos.

 

You can also include helpful charts and graphics when necessary if your product requires it. Sizing charts for clothing are a good example of this.

 

Put yourself in the buyer's shoes and make an effort to understand what elements of your product need a visual explanation.

 

6.3. Fill in the item details

 

 

The item details are part of what eBay uses to place your item in filtered search results.

 

When users search for products on eBay, there’s a menu on the left that contains filters specific to a product type.

 

For example, here are what some of the filters look like for iPhones:

 

 

To add these details for your product, simply click the “Change” button in the “Details” section when creating your listing, and fill in as many of them as possible.

 

 

6.4. Write a compelling listing description

 

 

Your listing description is your main opportunity to convince customers to purchase your product, so it’s important to make it compelling.

 

Here’s what eBay has to say about the description: “Include at least 200 words of visible copy in your listing description, with the most important keyword phrases mentioned at the beginning and end. Remember to employ other content best practices, such as the frequent use of keywords where relevant and formatting (e.g., bolding, using font size on important titles and keywords).”

 

To that, I’d add a few things:

 

  • Include any necessary product-specific information - If you’re selling a used product, this might be a good place to reveal any damages the product has so you don’t end up with returns. Additionally, if you’re selling something that required additional usage information, such as the fact that an electric guitar requires an amp, write that in the description as well.

  • Make it short and easy to skim - People don’t have time to read entire paragraphs of information. Write your product information in a way that makes it easy for visitors to dissect in a few seconds. Use bullet points wherever possible.

  • Write to sell - This is an art in and of itself. Learning the art of writing product descriptions that sell can boost your conversion rates significantly.

  • Cater to Cassini - Cassini is eBay’s search engine, and it looks through your product description when deciding where to place your product in search results. According to eBay, it’s best practice to include your target keyword near the beginning and end of your description.

 

6.5. Price your product

 

 

When pricing your product on eBay, you want to consider 2 things:

  • The price of competing products.

  • Your profit margins.

 

The hard truth is, eBay customers will shop by price. If you want to beat your competitors, you need to have a lower price than they do.

 

That said, it’s also important to protect your margins. After eBay and PayPal’s fees are taken into account, you need to come out positive.

 

When pricing your eBay listing, eBay will give you the option between a “Buy-It-Now” price, and an auction.

 

Auction based pricing is great for when you have a product you want to get rid of quickly and care less about the profitability of the sale. Auctions last for 1-10 days, and can even result in a higher price for your item than you may have expected.

 

If you do want to profit from auction style listings, you can set a reserve price, but eBay charges an additional fee for this since it reduces the chances of a sale occurring.

 

Auction style pricing is best when you have an item that people are likely to fight over, like a rare collectible. It may also be fitting when you don’t really know what to price something at.

 

Buy-It-Now items are fixed price items. They allow for more immediate transactions, and are better if you’re trying to build an eCommerce brand off of eBay. This type of selling also allows you to use numerous eBay automation tools to run your business.

 

6.6 Edit your shipping preferences

 

 

eBay allows you to see what it will cost to ship your product by entering your package weight and dimensions.

 

Many buyers will use the filters on eBay to only show products offering free shipping. Even if you need to build the shipping cost into the price of the product, do what you can to offer this.

 

To manage your shipping costs, you can also offer an option for local pickup. With local pickups, you can accept payment via check, money order, cash, PayPal, or credit card. However, be careful when accepting check or money order payments. If a check or money order doesn’t clear after the buyer has picked up the item, there’s little you can do to resolve this.

 

6.7 Offer a good return policy

 

 

For every listing, eBay requires that you have a return policy in place.

 

The return policy options for eBay sellers are as follows:

 

  • No returns

  • 30 days, paid by buyer

  • 30 day free returns

  • 60 days, paid by buyer

  • 60 day free returns

It’s important to note that to become a Top Rated seller on eBay, you must offer at least a 30 day return policy with your listings.

 

If you sell in any of these categories, you’ll also have the option to offer a 14 day return period:

 

  • Collectibles & Art

  • Camera & Photo

  • Medical, Mobility & Disability Equipment

If you want to know more about this, check out our guide about how to choose a return policy on eBay.

 

 

Step 7. Complete the transaction

 

After you’ve sold an item on eBay, it’s important that you quickly take care of shipping.

 

Fast, safe shipping of your products is a great way to get positive feedback, which can further increase your attractiveness to buyers who come across your listings.

 

eBay has created this guide to help sellers get a hang of shipping best practices, but essentially, it comes down to speed, quality of packaging, and making sure you upload your tracking numbers so buyers can track their shipment.

 

After the product is delivered, it’s in your best interest to follow up with them to make sure things went well. If they’re happy, ask them to leave a review.

 

 

10 Tips for Selling on eBay Successfully from Seasoned eBay Experts

 

 

1. Become an expert in your field

Skip McGrath - skipmcgrath.com

 

 

“Become an authority on what you do in your online auction business. It doesn’t matter if you sell fishing lures, ink cartridges or collectible glass -- you want to be thought of before anyone else. Lynn Dralle sells flatware and dinnerware that she sources from garage sales and thrift shops. She has over 2000 listings in her eBay store. When someone wants to replace a missing fork or plate from their set, they go to Lynn first and because she has so many listings, when you search for something she is selling her listings always come up at the top of the search.  The fact that Lynn can answer almost any question about the flatware often gets her the sale that another seller would miss.

 

When you become an authority in your field, a whole new universe of business and opportunity is opened up to you. I buy certain types of things on eBay from the same sellers over and over. I wouldn't dare do business with anyone else, not when they have proven themselves and their product.

 

 

You want to earn that same type of position in the minds of eBayer's for your niche. Also continue your auction education. Read books and training manuals, visit the chat and ssage boards, attend an eBay University when it comes to your town, go to eBay On Location, and keep learning all the time.”

 

 

Skip no longer sells on eBay and has since begun to focus his efforts on Amazon. You can read his expert tips about this on his site.

 

 

 

2. Price competitively on eBay

Chris Dunne- Marketing executive  

at RepricerExpress and eBay repricing software. 

 

“You can price your listings manually or automatically using an eBay repricer like RepricerExpress. Check the last price the item was purchased for and price in line with this. Examine what price other sellers have listed it for and if your profit margin allows, price it slightly lower using the "Buy it Now" price.”

 

 

3. Step out of your comfort zone

Jason Butler - My Money Chronicles

 

“Don't be afraid to step outside your comfort zone when it comes to selling items. I started off only selling sports-related items because they were things that I knew about. I started testing out different things such as running shoes and toys. A few months ago, I found a Barbie Doll in the thrift store for $5. I was able to flip it for $100. That would have never happened if I didn't get out of my comfort zone and decide to list different items. Doing that will allow you to make more money.”

 

 

4. Smell what sells

 

Sam Dey - Dey Tips

 

Selling successfully on eBay starts way before you actually list your products on the platform. It is vitally important for you to do your preparatory research and find out what items are being watched, what items are generating a lot of sales and what listings are performing best. Once you have a good understanding of what is already in demand on eBay you can make an informed decision as to what items you then want to start selling on the platform. If you choose the right products, they will more or less sell themselves without too much marketing.”

 

 

5. Take great pictures

Nathan Clarke - Millionaire Dojo

 

“Take great pictures. Many times, a buyer will decide whether or not they want to buy your item based on the pictures you use. Take clear photos with good lighting and make sure nothing is in the background. Preferably, use a white background for your photos if possible. If you haven't been taking high-quality photos, you should see an increase in sales once you improve your photo taking process.”

 

 

6. Pay attention to and manage your shipping costs 

Daniella Flores - Thrift Store Flipping

 

“One of the things I ended up losing money on when first starting to sell on eBay was shipping. Since we sell a lot of guitars on our eBay, shipping dimensions and weight can get pricey. Then I found out you can do the print and ship option for PayPal that sometimes will come out to be as much as 30% cheaper than USPS and way cheaper than UPS. Also, remember to look at their dimensional weight rates and if yours is higher than the actual weight, the carrier will charge you the higher of the two. So the heavier and weirder sized objects you ship, your shipping costs could go up. I suggest weighing and sizing it yourself and doing print and ship either through eBay or PayPal.”

 

 

7. Optimize your listing process 

Randa Kriss - Fundera

 

“One of my top tips for selling on eBay is to really take time to optimize your listings and perfect your listing process. When selling on eBay, there are two types of optimization to consider: first, optimizing for Google SEO, and second, optimizing for eBay’s Best Match algorithm. This algorithm, just as Google filters results, filters which eBay products appear first when you search for a particular term. Therefore, I think it’s of the utmost importance to make sure your listings are as complete, detailed, and clear as they can be. Make sure you fill in all of the fields for your listings as best as you possibly can and try to include clear, high-resolution images. A good strategy for both Google and the eBay Best Match is to research items similar to yours and see what listings are ranking the highest. You can use these examples as a starting point for what your listing should look like.”

 

 

 

8. Don't be stingy with return policies 

Jordan Malik - jordanmalik.net

 

 “Sure, there is an occasional surly customer who wants to abuse the eBay 30-day return policy, but offering said return policy is almost better than offering none at all. Buyers want to feel confident they can return something for a good reason. My exception - where I offer no return policy - is some high-ticket items or collectibles where there can be "buyer remorse" and/or I risk a fragile item getting damaged in shipping when the customer returns it. Most importantly, you gain a healthier sell-through rate (and higher selling price) when you offer no-hassle 30 day returns to the customer.” 

 




 

9. Invest in Guaranteed Delivery

Jon Knott - ShipBob

 

"Offering Guaranteed Delivery or investing in a fulfillment provider that is able to meet the Guaranteed Delivery SLAs is critical for brands to convert when fighting against the competition. While optimizing keywords on your listings is a great first step and can dramatically increase your top of funnel, having the Guaranteed Delivery badge can ensure you convert the sale. To offer Guaranteed Delivery on eBay, you must meet eBay's eligibility standards for this, which include having a minimum of 100 transactions per year and having a late shipment rate of under 5%. If both of these are true for your business, you can opt-in here."

 

 

10. Focus on your eBay Feedback Score 

Jitendra Vaswani - Bloggers Ideas

 

"Every member of eBay has a feedback score based on their shopping experience. It is based on a combination of both buying and selling transactions.  Trust me, if you have more feedback, the more credible and authentic you appear as a community member. It is very difficult to get sales with a low feedback score. I will never personally purchase any products from a seller with a low feedback score."